Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One' Campaign
 
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One' Campaign
• Hyundai Motor launches global campaign, ‘Expecting Generation One,’ to share its vision for achieving carbon neutrality, in line with its commitment made at 2021 IAA Mobility
• ‘Expecting Generation One’ campaign film depicts mothers around the world who are counting on Hyundai Motor to play a key role in ensuring the sustainability of the planet  for future generations
• Hyundai Motor aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy 
 
Dubai, October 10, 2021 — Hyundai Motor Company launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations. 
 
The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy. Hyundai Motor plans to roll out more customer communications for ‘Expecting Generation One’ throughout the remainder of the year.  
 
“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. “Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”
 
In the campaign film, which debuted on the company’s official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby.  
 
The campaign serves to reinforce Hyundai Motor’s pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
 
As part of its push for clean mobility, Hyundai intends to expand its leadership in electrification in coming years and is aiming to secure 30 percent of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, the company expects that battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will account for 80 percent of its total fleet sales.
 
The company also aims to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS).
 
“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One’ so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 10512 times
PR Category : Automobile
Posted on : Sunday, October 10, 2021  3:43:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Would-be Race Stars Set Big Challenge as Esport Breaks New G...
Next Story : Nissan of Arabian Automobiles brings back popular Automania ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Take A Deep Dive Into Bernhard H. Mayer's Latest Watch, the Wave Breaker [9303-Views]
Age in Reverse with Dr. Belmeur's New Total Youth Biome Range [6199-Views]
Savour Flavourful Mediterranean Cuisine and Celebrate Great Food at Majlis Al Sultan This ... [5309-Views]
Etihad Rail Signs Memorandums of Understanding at Innotrans 2022 with Leading Internationa... [5047-Views]
Gold Price Hits a Two Year Low: Best Time to Invest in Gold [5002-Views]
Ladies Collection [4694-Views]
Codebreakers Wanted! Unlock The Bremont Vault [4522-Views]
Your Signature Style with Pandora. [4518-Views]
The Largest Showroom of Malabar Gold & Diamonds in Abu Dhabi to Open in Mazyad Mall [4485-Views]
Kalyan Silks' 6th Showroom in UAE Inaugurated in Sharjah by Prithviraj Sukumaran [4092-Views]
Mexico and Costa Rica Explore Cooperation in Culture and Knowledge Sectors With Sharjah [3973-Views]
Startup Sharjah Hackathon In Khorfakkan Equips 150 Youth With Business-building Skills [3809-Views]
Start-Up of Unit 3 of Barakah Nuclear Energy Plant Accelerates Achievement of UAE Net Zero... [3612-Views]
Team Abu Dhabi Star Tops Qualifying With Dramatic Late Surge [3612-Views]
Prepare Your Closet for Winter with Springfield's New Fall/Winter 2022 Collection [3579-Views]
Abu Dhabi Festival Presents the First ever ‘inshad' Concert of its Kind at the Great Pyram... [3464-Views]
Samsung Electronics Announces New Environmental Strategy [3464-Views]
Rise Every Day: Mashreq redefines its role with historic new identity and customer proposi... [3411-Views]
Opening Soon: Union Coop Announces the Completion of Nad Al Hammar Mall [3370-Views]
Dubai Muscle Show Champions Female Bodybuilding Talent By Offering a Staggering AED 100,00... [3362-Views]
Torrente Keeps Grip On Title Race As Zandbergen Claims Maiden Victory In Italy [3284-Views]
The Opulent Furniture Brand Brings a Lifestyle Worth Living To Dubai [3272-Views]
Drive Home The All-new Kia Carens, Now Available at Al Majid Motors [3218-Views]
ENEC Strengthens UAE-France Cooperation in Nuclear Energy Sector Through New E-Fusion 2022 [3202-Views]
Treating Idiopathic Scoliosis Without Surgery [3145-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories