January 03, 2021: 25 Years. 87 Makeup Trunks. 3,300 Runway Shows. 129,000 models. 500 covers and counting. At the same time, McGrath was setting global beauty trends and elevating the art of makeup, she was formulating and perfecting her collection of high-performance cosmetics, culminating in the launch of her eponymous brand PAT McGRATH LABS which launched in the Middle East exclusively at Sephora during December 2021. The brand is now available at Sephora Dubai Mall, Sephora.sa, Sephora.com.kw, Sephora.qa, Sephora.om and the Sephora APP (available cross border).
Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed beauty and fashion on a global scale. Each season, Pat McGrath conceptualizes and creates the beauty looks for over 60 ready-to-wear and couture shows in Milan, Paris, London, and New York for the world’s most prestigious luxury brands and designers
With an intensely pigmented, light-as-air matte-creme formula, the award-winning MATTETRANCE delivers divine full-coverage color in a single swipe. “When you have a model in a beautiful gown backstage and you have less than a minute to put a li p on her, you don’t have time to shade it in. I developed MATTETRANCE so that anyone could create a 3D-lip in 2.1 seconds without having to become Leonardo da Vinci. I create products that are perfect for me and my work backstage, but also easy for everyone.” — Pat McGrath
SKIN FETISH: SUBLIME PERFECTION THE FOUNDATION SYSTEM
Twenty-five years of development backstage, six years of formulation in the Lab: this three-step system is the secret to McGrath’s trademark immaculate complexions. The star of the system, SUBLIME PERFECTION FOUNDATION alchemizes light-bending pigments and potent skincare actives into a transformative, transcendent serum-tint, available in 38 bendable, buildable shades. Prep with the mattifying, moisturizing primer and set with the lush, lightweight finishing powder.
THE MOTHERSHIP PALETTES
The ultimate couture collection: each MOTHERSHIP PALETTE contains 10 synergistic shades to create a synesthetic symphony. With velvety matte, metallic and multichromatic pigments suspended in a prismatic, proprietary gel-creme base, each LABS shadow delivers legendary single-swipe saturation.
DARK STAR MASCARA
A single swipe of DARK STAR’s zero-gravity formula creates massive volume, multidimensional lift, and major deep-space darkness for instantly epic lashes. “DARK STAR MASCARA is its own force field. It transcends your most surreal lash fantasies, warping reality with otherworldly levels of volume, length and curl.” — Pat McGrath