• Carrefour’s partnership with Emirates Red Crescent has raised AED 2 million for those in need.
• The milestone sum is a result of the brand’s ‘You Donate, We Double’ initiative.
• Customers can participate and donate meals when checking out in-store or online until May 14.
Dubai, United Arab Emirates, 28 April, 2022: Carrefour – owned and operated by Majid Al Futtaim in the UAE – has provided 100 thousand meals to the less fortunate as part of its ‘You Donate, We Double’ initiative. In collaboration with Emirates Red Crescent, the leading retailer has been doubling its customers’ charitable donations throughout the Holy Month to reach its AED 2 million target.
Bernardo Perloiro, Chief Operating Officer - GCC at Majid Al Futtaim Retail said: “We are thrilled to be donating AED 2 million to families in need. As one of the UAE’s leading retailers, we know we can use our size and scale to make a real impact on our surrounding communities and enable positive change – even more so with the support of our customers and extended Carrefour family. This has been a real team effort with the support of Emirates Red Crescent, and it is heartening to see people across the UAE get behind such a fantastic initiative. Together, we can do so much, and we urge everyone to donate as much as they are able to extend the spirit of Ramadan.”
Until May 14, customers can purchase and donate a meal worth AED 20 at check-out in store or online. Every donation will provide humanitarian aid to those that need it most in addition to the UAE’s 1 billion meals drive, the region’s biggest food distribution campaign.