Dubai, UAE – June 7, 2022: Samsung Gulf Electronics today announced that The 2022 Frame is now available across the UAE in all Samsung brand stores and major retailers. For the first time in the Frame lineup, Samsung is proud to introduce a new all matte display, for a truly life-like atmosphere with the most wondrous works of art out there. What’s more, thanks to an exclusive partnership with the prestigious Musée du Louvre some of the world’s most famous masterpieces including the Mona Lisa, will be available on The Frame adding more joy and inspiration to many homes.

“The Frame TV has received great attention for its beautiful and sleek designs, bringing traditional televisions to life with non-reflective artworks. Samsung’s all new TV model allows customers to browse, discover and download over 1,600 artworks from classics and modern masterpieces as well as stunning photography from galleries around the world. We are very excited for bringing such great works of art into people’s homes. And as usual, we never disappoint with our state-of-the-art tech advancements, meaning customers can truly enjoy life-like experiences – all from the comfort of their homes,” said Mustafa Sadick, Regional Director Head of Visual Display Group, Samsung Gulf Electronics.

Where home meets one’s favorite art gallery
When The Frame is off, beautiful works of art are displayed. The Frame instantly turns into a canvas when it’s off to display over 1,600 artworks from lots of museums and galleries to enrich living spaces. The Brightness Sensor automatically adjusts screen brightness when the room's lighting conditions change, keeping the natural colors of the artwork from changing. Customers can easily upload and exhibit their own photography or a new family portrait simply by sending their photos to The Frame via their phone or a USB flash drive.

Customizable Frame
Slim, interchangeable beveled bezels are designed to look like a picture frame to complement any décor effortlessly. Customers can match their home-space with beveled bezels that best bring out the interior. The Frame offers a variety of customizable, magnetic beveled bezels so one can easily choose or even change their favorite color to best suit the surrounding space. One can swap between Modern type beveled bezels that come in white, teak, brown or beige and make their Frame TV pop with the new and elegant beveled  bezel that come in white and brick red. With the Height Adjustable Stand, The Frame's height can be adjusted to make enough room for their Soundbar.

Create your own look with various options
Customers can place their external devices up to 5 meters away from the TV with One Connect Box and One Connect Cable. And Q-Symphony uniquely allows The Frame and Soundbar speakers to operate simultaneously for better surround effect without muting TV speakers. Not only that, but they can access their favorite streaming and content apps easily with the new Smart Hub that puts content curation and discovery front and center with Smart Hub. Working from Home? Customers can access their office PC remotely from The Frame and use its large screen to work with ease from the comfort of their home. 

The Frame comes with the Slim Fit Wall Mount, One Connect Cable and the One Connect Box to transform your everyday living space. Customers who purchase of Samsung’s The Frame TVs across retail stores and online channels until the 31st of December 2022, will receive a free beveled Bezel and Art Store Subscription for two months.