July 26, 2022:  Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 285 outlets spread across 10 countries, unveiled its latest diamond jewellery collection named ‘Allure’. Fancy-shaped diamonds designed with the tastes and preferences of contemporary young women in mind, the ‘Allure’ collection offers a wide range of unique designs across pendant sets, earrings, bracelets and rings. 

“Diamonds are the perfect choice to celebrate meaningful moments and personal connections. The vibrance and charm of our Allure collection will rightly reflect the myriad roles that today’s women gracefully portray”, said Mr. Shamlal Ahamed, MD – International Operations, Malabar Gold & Diamonds. He also added that this newly launched range of diamond jewellery comes with all assurances of ‘The Malabar Promises’, a set of policies that safeguard the purchases of customers with added benefits, especially with every diamond passing through 28 internal quality tests and certified by international labs, in addition to transparent and detailed price tag, being sourced responsibly to protect both the environment and stakeholders and much more.

Malabar Gold and Diamonds had recently partnered with the Natural Diamond Council, a non-profit organization dedicated to promoting and supporting the natural diamond industry, to showcase the inherent and emotional value of natural diamonds in addition to shining light on how the real beauty of natural diamonds lies in the good that they do for the world; empowering and enriching communities, the environment, the people, and the countries they are found in. The “Allure” collection is a perfect amalgamation of this billion-year-old jewel and modern designs.