The long-term partnership positions Mai Dubai as the most preferred drinking water brand among athletes in the UAE
November 24, 2022: Mai Dubai, the leading bottled water company in the UAE, continues its long-standing partnership with the Abu Dhabi T10 as it continues as the Official Water Partner for Season 6 of Cricket’s Fastest Format!
This will be the first season where the players will be hydrated with the Mai Dubai Zero+, Sodium Alkaline water, which will provide players with improved metabolism, hydrates faster and ensure they are able to perform at their optimum.
The Abu Dhabi T10, which will be held from November 23 to December 4, 2022, at the Zayed Cricket Stadium in Abu Dhabi, is endorsed by the Abu Dhabi Department of Culture and Tourism, the Abu Dhabi Sports Council, and Abu Dhabi Cricket & Sports Hub.
The long partnership demonstrates Mai Dubai’s position as the most preferred bottled drinking water brand among athletes and sports enthusiasts in the country and the brand has been on the frontline for delivering quality drinking water for major international sporting events in the region, as part of its continued efforts to encourage optimal hydration.
Alexander van ’t Riet, CEO of Mai Dubai, said: “We are delighted to continue our partnership with the Abu Dhabi T10 and meet the hydration requirements of prominent players with high-quality drinking water. We are a sustainability-driven company that constantly strives to promote the significance of hydration in order to maintain a healthy and active lifestyle, while producing the water in the most environmentally friendly way. We look forward to a dynamic tournament this year and wish all the teams and cricket fans a fun season.”
Shaji Ul-Mulk, Chairman of Ten Sports Management said: “We are thrilled to have Mai Dubai continue as our official water partner for the 6th season in a row. As part of our collaboration with Mai Dubai to encourage hydration, we have placed a high priority on selecting superior-quality drinking to water that will help all the players keep themselves fit and geared up for a fierce competition.”
Mai Dubai has gained a robust brand recognition by adopting a comprehensive partnership strategy. It quickly rose to prominence as the preferred water brand among athletes and a partner of various significant sporting events including the Asia Cup 2022, IPL 2020, Dubai Fitness Challenge, Dubai Duty Free Tennis Championships, and the Mai Dubai City Half Marathon.