Dubai PR Network, Online Press Release from Dubai and Middle East
Events and Exhibitions(Events & Exhibitions)
Filter PR by
Midea Hosted UAE Business Partner Convention at Versace Hotel
Midea Hosted UAE Business Partner Convention at Versace Hotel
[Dubai, UAE: 02 March 2023] Home appliance brand Midea gathered 100 of the UAE’s top home appliance retailers at Versace Hotel, Al Jaddaf for an interactive sales driving event. 
Midea is one of the only brands with a full range of home appliance products in every category which was showcased during the event to give the channel partners a comprehensive view of the range.  
Throughout the evening, Midea provided the audience an overview of its global growth ambitions and strategic focus in the UAE market, followed by a highlight of its latest cutting-edge technologies and flagship products in its 2023 line up.
The event also gave an opportunity to thank and appreciate the partners for their commitment to promote Midea products through their stores. Coincidentally, Midea achieved its all-time highest sales in UAE in the month of February. 
An engaging Q&A was hosted for the partners to seek answers directly from Midea management and below are some notable highlights. 
• Midea’s expansion into the UAE market is at an all-time high as it’s one of the fastest-growing brands in the UAE and the leader in home appliance sales of cooking ranges, microwave ovens and refrigerators.
• Midea predicts a steady increase in year-on-year sales in 2023, after seeing a surge during the 2020 lockdown due to increased time spent at home, encouraging a positive impact on the overall UAE home appliance industry. 
• Midea says a large percentage of consumers are choosing quality and affordable products alongside intuitive  technology and purchasing convenience. 
Scott Fu, President for EMEA region at Midea Group says of the event “This is our first annual business partner convention since 2019, and we're delighted to be hosting a physical event after last few years of online interaction. It's important for us to meet with our valued dealers to strengthen our partnership and share insights into the year ahead. This year saw Midea host a record number of attendees, announce growth in our product line available in the region and share updates on Midea’s overall strategy.”
• Although Midea is focussing a lot on online strategy and sales, there is still a focus on driving offline business through retailers and dealers, ensuring customers always have the option to shop in-store. 
• Midea will introduce more IOT-enabled appliances compatible with its M-smart home App that allows users to control their devices on the go. 
• During 2020, thanks to the strong support of Eros Group, Midea were the first appliance brand to do an online dealer event to encourage continued growth in sales during an uncertain time for all. 
Throughout the event, Midea highlighted the importance of innovative, user-friendly, and affordable products for family households while emphasizing the Midea appliance range offers easy-to-use products with energy-saving solutions, helping create a better world for future generations.

Posted by : Editorial Team
Viewed 2747 times
PR Category : Events & Exhibitions
Posted on : Thursday, March 9, 2023  10:37:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Procter & Gamble Bolsters Commitment to Equality & Inclusion...
Next Story : 51st Edition of Watch and Jewellery Middle East kicks off in...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Unleash Your Summer Glow with CATRICE's Spring/Summer Collection [10672-Views]
All Emirates Passengers can now Avail of Free Wi-Fi Connectivity Onboard [5785-Views]
Introducing the Isle of Man TT Limited Edition: Discover the New 43mm Chronograph [5342-Views]
Alfa Romeo Starts 2023 with a Record First Quarter [5236-Views]
Unveiling Emirati Elegance and Charm: Look Radiant this Summer Draped in Swarovski® and Em... [5178-Views]
Malabar Gold & Diamonds Launches Two New Showrooms in the UAE at Al Nahda, Sharjah and Mir... [4629-Views]
LG Createboard Enhances the Classroom Experience [4321-Views]
Panasonic Influencer Affiliate Program takes Off Successfully [4088-Views]
EDGE Acquires Majority Stake in MARS Robotics [4063-Views]
Etihad Publishes 2022 Sustainability Report [4002-Views]
“Hamdan Sports Complex” achieves Outstanding Development and Increase in the Numbers of Ho... [3961-Views]
Al Habtoor Motors and Rimac Automobili announced their Partnership, Rimac's High-Performan... [3932-Views]
Life Pharmacy Launches Super Sale with Top Skincare Deals and Exceptional Customer Service [3879-Views]
Panasonic Accelerates Growth Strategy for FY2023 in Middle East and Africa [3842-Views]
Union Coop Now Delivers in Abu Dhabi [3628-Views]
Tanishq's Rarest Jewels Light up Dubai [3628-Views]
Western Furniture Presents the Eros Bed [3587-Views]
From the Treasures of the Library Exhibition to Mohammed Bin Rashid Library's Pavilion at ... [3559-Views]
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Inaugurates 2023 Edition of the... [3440-Views]
Danube Properties and Dubai Land Department Sign an Agreement to Offer Instant Onsite Init... [3411-Views]
Zoho Becomes First to Introduce Corporate Tax Capabilities in the UAE [3366-Views]
Quality Bathroom Solutions for Individual Design Needs – Installed by Professionals [3272-Views]
The new BMW 5 Series [3182-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 12 May 2023' [3157-Views]
Fujairah's Pristine Beach Witness Extraordinary Sea Turtle Nesting [3149-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories