Dubai PR Network, Online Press Release from Dubai and Middle East
Charity & Humanity(Government, Legal & Humanity)
Filter PR by
P&G to Donate 10 million litres of Clean Drinking Water to Children and Families this Ramadan
P&G to Donate 10 million litres of Clean Drinking Water to Children and Families this Ramadan

Shoppers across GCC countries can help provide clean drinking water through the P&G’s Children’s Safe Drinking Water Program

Dubai, UAE, 4 April 2023: Procter & Gamble (P&G), home of leading brands such as Pampers®, Tide®, Ariel® and Herbal Essences®, is collaborating with key retailers across the region to step up as a Force for Good, this Ramadan, by launching a campaign to accelerate efforts to help provide access to clean drinking water to people in need. The global outreach program, P&G Children’s Safe Drinking Water, aims to transform the lives of communities around the world by providing 25 billion litres of clean drinking water by 2025, and forms part of P&G’s wider efforts to support goal six of the UN Sustainable Development Goals on clean water and sanitation.

Access to clean drinking water is a challenge for two billion people around the world, and the burden to care for family household water needs disproportionately falls on women and affects children. Through its Children’s Safe Drinking Water Program, P&G is partnering with Save the Children to provide clean drinking water to families in Ethiopia, Somalia, Nigeria and Kenya.

Major supermarket chains across the region will run the P&G “1 pack = 1 day of clean water” campaign in alignment with the spirit of generosity in Ramadan, enabling shoppers to contribute to the United Nations Sustainable Development Goal #6 that seeks to ensure water and sanitation for all. The campaign aims to raise awareness about the global water crisis and encourages shoppers to make a difference by purchasing products that support the cause. This initiative is expected to have a significant impact on improving access to clean drinking water in underprivileged communities.

Rohini Venkateswaran, Vice President - Country Manager East Gulf & Sales Strategy & Planning Gulf at P&G said: “P&G is committed to working towards our goal of making a positive impact on communities in need, and we believe that this partnership will help us further the reach and impact of the program. We aim to bring further awareness to the clean water crisis and expand the reach of P&G’s Children’s Safe Drinking Water Program that has been transforming lives for nearly 15 years. Our longstanding collaboration with our retailers across the Gulf, offers an opportunity to demonstrate the power of brands to enact positive change. By combining our resources and expertise, we hope to provide access to clean drinking water and make a positive impact on the health and well-being of children and families most in need.”

The campaign will run throughout Ramadan in the UAE, Kuwait, Oman, Qatar and Bahrain, across major supermarkets, where P&G will donate the equivalent of one day of clean water for every purchase of P&G brands such as Always, Head & Shoulders, Crest, Ariel, Pampers and more.
P&G introduced the Children’s Safe Drinking Water Program in 2004, working with NGOs around the world to bring clean drinking water and education on proper sanitation and hygiene. Clean drinking water is made possible through the P&G Purifier of Water packets invented by P&G laundry scientists. Ten liters of dirty water can be transformed using just one P&G Purifier of Water packet, a bucket, a spoon and a cloth in 30 minutes. Since its inception, the program has provided more than 20 billion liters of clean water to people in 93 countries around the world. 


Posted by : Editorial Team
Viewed 10808 times
PR Category : Government, Legal & Humanity
Posted on : Tuesday, April 4, 2023  1:59:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : FOCP Launches 'Worth More Than Words' Zakat Fundraising Camp...
Next Story : Sharjah Chamber Launches Ramadan Iftar Campaign in Collabora...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Make Beauty Fun: Embrace Your Unique Charm and Creativity [10803-Views]
Own Your Magic! Elevate the Every Day to Magic with Spring/Summer Make-up by Catrice [5309-Views]
Xiaomi Announces Global launch of Xiaomi 13T Series [4822-Views]
Nirvikar Films Unveils a Gripping Tale of Intrigue in "Aakhri Sach" - A Blockbus... [3903-Views]
International Luxury Group Makes a Mark at the 42nd Hong Kong Watch & Clock Fair [3817-Views]
Nord Anglia International School Abu Dhabi Sets New Standards in Premium Education with In... [3628-Views]
Unveiling Phantasie, the new Weekend Max Mara Signature Collection in collaboration with A... [3464-Views]
New Acer Nitro V 15 Laptop Makes Gaming More Accessible [3407-Views]
Santoni's SS24 Women's Collection Modern Femininity with Timeless Craftsmanship and Elega... [3341-Views]
The H Dubai Commemorates World Tourism Day with an Enlightening Panel Discussion on Inclus... [3264-Views]
Jaeger-Lecoultre Introduces Three New High Jewellery Timepieces to Its Calibre 101 Collect... [3145-Views]
Mohammed Bin Rashid Library Organises ‘Introduction to Theatre Arts' Workshop [3112-Views]
UAE-France Energy Days: Edition 7 Brings Energy Industry Leaders Together for Collaborativ... [3091-Views]
More than 60 Leading International Universities to attend Raffles International School's F... [3042-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 22 September 2023 [2895-Views]
Adnoc Distribution Board Approves $350 Million (Aed1.285 Billion) Interim Cash Dividend fo... [2804-Views]
Malquot Transferred Safely to the Yas SeaWorld® Research & Rescue Centre [2796-Views]
The Military Committee Organizing Dubai Airshow 2023 continues Preparations for an Excepti... [2767-Views]
MoIAT Introduces Mandatory Use of UAE Pass to Streamline Industrial and National Accredita... [2755-Views]
flydubai Receives Four-Star Major Airline rating by APEX [2722-Views]
DP World Tour Championship Prepares to Celebrate 15 Years of Excellence [2681-Views]
Carrefour Celebrates 28 Years with Unbeatable Discounts Across All Products [2665-Views]
Emirates Literature Foundation Invites Students to Participate in Exciting Competitions: R... [2661-Views]
Mohammed Bin Rashid Library and Mohammed bin Rashid School of Government Sign MoU to Enhan... [2653-Views]
dnata's Airport Handling Secures Contract with Hainan Airlines in Milan [2632-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories