Market Trends Reveal That At-Home Baking Routines are Here to Stay  Holiday Season to Keep At-Home Baking Trend Strong   Dubai, United Arab Emirates - 20 December, 2021:  As the global pandemic unfolded last year, consumers’ lifestyles were dramatically changed and with those changes came rapid evolution in consumer needs, attitudes and behaviors. Hershey’s Middle East quickly identified and delivered on an opportunity based on the insight that at-home baking was rapidly growing around the world as people were confined to their stay at home last year.   With a portfolio of delicious and chocolatey treats perfectly suited to the skyrocketing baking trend, the Hershey International team went to work to tap into these trends and connect con ......read more

Marking 65 years of developing creativity and imagination, PLAY-DOH launches an exclusive Ultimate Collection Pack    Dubai, United Arab Emirates – October 19, 2021 - PLAY-DOH, Hasbro’s iconic arts and craft brand is celebrating 65 years of squishing, molding, and shaping beautiful creations and messes. Celebrating this milestone, PLAY-DOH announced an exclusive Ultimate Collection Pack of 65 PLAY-DOH Cans that can be purchased at ToysRUs stores and their dedicated online website for young kids and families across the U.A.E, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.  Celebrate colors and creativity with this 65-pack of assorted PLAY-DOH compounds including confetti, sparkle, metallic, terrain, and an all-new sapphire blue compound. With almost every c ......read more

• In recognition of the Breast Cancer Awareness Month, Novartis held a panel discussion that brought together top-tier stakeholders, a breast cancer survivor, a medical professional, a breast cancer specialist & policy advocate to address the current issues and discuss the latest preventative strategies. • During the opening month of Expo 2020 Dubai, Novartis debuts their exhibition and showcases the most promising frontiers of science, the most transformative innovations in medicine, and the most significant healthcare needs.     Dubai, United Arab Emirates, 11 October 2021:   During the opening month of Expo 2020 Dubai, the world's greatest show, Novartis, a leading global pharmaceutical company, made its appearance at the Swiss Pa ......read more

• During the opening month of Expo 2020 Dubai, Novartis will debut their exhibition and showcase the most promising frontiers of science, the most transformative innovations in medicine, and the most significant healthcare needs.   • During Expo 2020 Dubai, Novartis will showcase four pillars at the Swiss Pavilion that include Data Science and Artificial Intelligence, Cell and Gene Therapy, Building Trust with Society, and Patient Community.   Dubai, United Arab Emirates - 19, September 2021:  With Expo 2020 Dubai, the world's greatest show, just around the corner, Novartis, a leading global medicine company, will make its appearance during the opening month of Expo 2020 Dubai at the Swiss Pavilion located at the Opportunity District. As a leading ......read more

Marking 65 years of creativity and imagination, Play-Doh celebrates this milestone with an exclusive collection pack with children around the world   07, September 2021, Dubai, United Arab Emirates:  Hasbro’s Play-Doh, a non-toxic modeling compound used by kids for arts and crafts projects, is celebrating its 65th year since birth to market. 65 years of creativity embodied by children and limitless imagination helped discovered by kids all around the world. The genderless brand has successfully placed smiles on children’s faces as well as empowered them with the ultimate readiness to preschool and school activities. This year, and as part of their ongoing determination to enhance children’s skills, the brand marks their 65th year milestone with an exclusiv ......read more

SEA & POOL PROTECT HAIR- CARE A complete range of sun care products with Monoi butter. Sulfate-free-Silicone-free-Paraben-free What's new “Sous le Soleil”? The new Myriam•K solar range, your surest ally under the shining sun! Because like the skin, the hair must be protected to remain in "good health". From the first rays, "Sous le Soleil" range emerges and provides enhanced protection and maximum safety to all types of hair exposed to Uva and Uvb, wind and sea bathing as well as chlorine from swimming pools. Enriched with Monoi Butter for in-depth hydration, the “Sous le Soleil” range offers nourishing and restorative treatments that restore strength and vitality to damaged hair. A complete range suitable for ......read more

• Sickle Cell Disease is one of the most common chronic blood disorders in the world1. Globally around 300,000 babies are born with the disease annually while 300 million people carry the trait.4,9 Gulf is a region with one of the highest prevalence rates of Sickle Cell Disease among Middle Eastern ancestry marking Saudi, Oman, and Bahrain as the countries with the highest rates respectively.17   • Sickle cell pain crises or VOCs are considered the clinical hallmark of the disease, and are triggered, in part, by multicellular interactions that form clusters of cells, which can block or reduce the blood flow to organs.2  Sickle cell pain crises can be frequent and sudden, and are associated with an increased risk of life-threatening complications.13,14   ......read more

Siemens refrigerators donated to DHA   Dubai, United Arab Emirates, May 14, 2020:    The COVID-19 pandemic has spread viciously through all continents, leaving countries all over the world in a state of emergency. Now, more than ever, societies are called upon to support one another, and global leaders in all industries to play their part in contributing to global health defense. With great impact comes great responsibility, and BSH Home Appliances Group has always led by example with the company’s strong sense of social responsibility and contribution. BSH Middle East FZE formally processed the donation of a number of Siemens home appliances to the Dubai Health Authorities, with the support of its local Siemens distributor in Dubai, Better Life. The donation ......read more

Purpose-built facility in Umm Suqeim delivers 350 sqm of premium display area and Cooking School Dubai, UAE, November 01, 2018:   Europe’s Number 1* Home Appliances brand, Bosch, has opened its Flagship Store in Dubai’s Umm Suqeim area, in the heart of the city, in the presence of Mr. Andreas Wegner, Deputy Consul General Germany, Mr. Mohamed Hareb Al Otaiba, Group Chairman & CEO - MHAO Group, Ms Muzna Al Otaiba, Managing Director - Home Wide, and Mr.Tomas Alonso, BSH Home Appliances FZE CEO.  Spread out over 360 square metres of built-up area, the new Bosch Home Appliances store makes room for a product display ranging over 150 different appliances and models, all designed by German engineers.  The showroom follows a two-storey structure, ......read more

Dubai, UAE, October 18, 2018:  The Network Communication Group, one of the leading communication agencies in the region, announced today a joint venture with BrandTribe, the branding and design agency known for creating iconic brands, to launch a new branding practice within the group, catering for both agencies’ clients across the Middle East Region and North Africa.  The joint venture practice, combines The Network Communication Group’s industry-leading media, advertising, public relations and social media expertise with BrandTribe’s extensive branding knowledge, to bring clients a full-fledged integrated communication service in a one-stop-shop. BrandTribe will be headquartered in The Network Communication Group’s Beirut office with presence across t ......read more

Dubai, UAE, June 27, 2018:  An innovative stylistic challenge that wishes to give perfume its original scent. The selection of high quality and rare raw materials only allow a limited annual production. Each precious bottle is catalogued with the year of production. The recipe itself remains the same although, each year, it gets the sublime touch of nature. For this reason, each bottle will be a unique and collectible piece.  The stylistic idea of this project lies in the pursuit of absolute purity. It is the desire to capture, without any "artificial" interventions, the extreme style of the most beautiful things that exist: nature with its wild, majestic and impressive rules. From our lands, each year, there will in fact be a new crop of carefully selected raw ma ......read more

The number of Emirati employees in Union Coop totals to 343, where the Senior management positions were reported as 73 percent, while other administrative positions account for 30 percent  27 June 2018 – Dubai, UAE:  Mr. Ahmed Bin Kenaid, Director of Human Resources and Emiratization at Union Coop said, “Union Coop pays great importance to Emiratization, as we believe it is one of the most important steps towards national human resources development. The number of UAE citizens working at Union Coop includes 127 men and 216 women, as of May-end 2018. Union Coop is keen on hiring local talents and contributes to the government’s vision of ‘Emiratization’, by overcoming the challenges with respect to the same in the private sector.”  ......read more

Dubai, UAE, June 7, 2018:  The continuous search for artistic creations that can exceed the known limits has finally reached this new, incredible objective, where fragrances are created by following the flow of inspiration that is the very soul of the spiral. Molecules and notes all now float like stars, on the edge of this spiral parabola, thanks to alchemical harmonies which counterpoise their molecular weights, so as to evolve in hundreds and thousands of different ways in the same instant and persist the whole day! Thanks to this unique evolutionary and never before implemented technique the fragrance acquires a simply extraordinary duration on the skin, exceeding all the limits of "lasting" up until now. With this interstellar voyage, Tiziana and Paolo accompany u ......read more

Dubai, UAE, May 22, 2018:  Ramadan and Eid are traditionally seasons of giving, but that doesn’t mean that gifts themselves need to be traditional. This Ramadan, it’s out with the old and in with the new as Georg Jensen presents a superbly crafted line of sleek cutlery, silverware and homeware products designed for connoisseurs.  With over a century of craftsmanship to call upon, the Danish design house creates iconic products for house and home. With minimal Scandinavian aesthetics very much en vogue, Georg Jensen’s sublime creations with smooth finishes, streamlined curves and svelte shapes fit the order of the day.  So whether you opt for the smooth yet playful complexity of the Indulgence Strawberry Bowl, add the functional minimalism of a Koppel ......read more

EMPOWER YOUR MOVEMENTS  The ERGO concept by Salsa is back!  I-Motion ERGO – Empower your movements!  A new dimension in intelligent movement. Your eyes don’t see it, but your body feels it. With a unique, ergonomic cut, I-motion ERGO are based in two main features: functionality and mobility, both developed to empower the body movements.    Considering the normal daily movements, Salsa developed unique and distinctive functionalities, namely a hidden Aquaguard® utility pocket on the lateral side, so you keep your phone or any other belonging, front wide range pockets, for better access, and a fly front zipper.  Combining mobility needs with technology, Salsa developed an ergonomic cut, relying on a  motion system which include ......read more

Dubai, UAE, October 9, 2017:  Parfums de Marly. Behind this name lies Julien Sprecher’s passion for three worlds: equestrianism and purebred horses, the art of fragrance and the 18th century. Three elements with a common thread: French excellence. During the reign of Louis XV, Versailles shone far and wide with its “perfumed court”, renowned for the refinement and intensity of its fragrances. This was the golden age of master perfumers, who built the foundations of modern perfumery, but also that of purebred horse breeding, dear to Louis XV’s heart. Under his rule, the stud farms of France were home to the most beautiful stallions in Europe. He paid homage to them with the famous Chevaux de Marly, sculpted by Guillaume Coustou in 1745. A work of art that graced ......read more

About Zara Home  Zara Home is a company belonging to the Spanish Inditex group dedicated to the manufacturing of home textiles. It was created in 2003. It has around 408 stores in 44 countries. The company focuses on retailing various housewares. The headquarters of Zara Home is located in A Coruña, Spain. ...read more

18 September, 2017, Dubai – Saluting the essence of the Middle East and the values both entities share, Vacheron Constantin, the world’s eldest Haute Horlogerie manufacture with more than 260 years of uninterrupted experience, unveils a couple of exclusive Overseas timepieces dedicated to the region. These special editions blend the open-minded spirit of the Maison with inspirations from the Middle East’s colors and sights.   Staying true to their values and identity, both Vacheron Constantin and the Middle East region strive to transmit the essence of their heritage to the present and continue to build on their legacies while being inspired by their culture, tradition, serenity and open-mindedness.    The Maison special edition timepieces are an echo ......read more

The Manufacture presents the world’s most accurate mechanical watch. Zenith is writing its future… and the future of Swiss watchmaking. A new oscillator representing a major innovation in the watch industry since the 1675 invention of the balance and hairspring principle by scientist Christiaan Huygens. The 21st century Defy Lab achieves exceptional performance making it a master of mechanical precision powered into a whole new dimension. Dubai - UAE, Thursday September 18th 2017 – Zenith is writing its future and starting a new chapter in the history of the Swiss watch industry. Manufacture Zenith has been making mechanical watches for 152 years and currently has the capacity to produce around 40 different movements (featuring various shapes and equipped with ......read more

The Woman denim collection features sophisticated yet effortless outfits. They include mom, trumpet and skinny jeans in different washes, while denim and check combinations predominate in the stylings.  ...read more

Dubai, UAE, September 13, 2017:  The Swiss watch brand Longines regularly draws on its historical pieces to enhance its Heritage line. Today, it is reissuing a chronograph with a design from the 1930es, in keeping with the great tradition of pilot watches. The brand has a long-standing relationship with the field of aviation. This timepiece will delight lovers of the brand's centuries-old watchmaking expertise.  With its rich watchmaking tradition, Longines places particular importance on the work of memory. The brand with the winged hourglass thus continues to acquire new watches to enrich its museum’s collection, which traces the brand’s 185-year history. Today, Longines has decided to reissue one of its recent acquisitions as part of its Heritage collection: ......read more

THE OSCAR WINNER AND IWC BRAND AMBASSADOR WILL RETURN TO DIFF FOR THE SIXTH EDITION OF THE AWARD THAT CELEBRATES ASPIRING GULF FILMMAKERS. SHORTLISTED CANDIDATES FOR THE USD 100,000 PRIZE WILL BE ANNOUNCED SOON. Dubai, UAE, September 13, 2017:  Swiss luxury watch manufacturer IWC Schaffhausen and the Dubai International Film Festival (DIFF) have confirmed Academy Award-winning actress and IWC Schaffhausen brand ambassador Cate Blanchett as head of the IWC Filmmakers Jury for the sixth IWC Filmmaker Award. The renowned award gives cinematic talent from the region the chance to bring their projects to the silver screen. It will be presented during DIFF, which takes place from 6 to 13 December 2017. Marking her third appearance on the DIFF red carpet, Cate Blanchett joins the jury ......read more

September 4, 2017:  When heritage meets craftsmanship, it results in Swarovski’s unsurpassed ability to renew itself in the utmost respect of its brand DNA. Crystal cutting expert, master of light and sparkle, glamour booster, Swarovski adds its fashion signature to make every day extraordinary and permit women to express their personality through inspired accessories, from day to night. To best encounter its collections, Swarovski invites women to live a real experience in its 2500 stores worldwide. An experience which is now possible in Jeddah at the Red Sea Mall, in a sophisticated and elegant atmosphere reflecting the brand’s iconic facets and plays with light, women can enjoy the whole Swarovski universe comprising fashion accessories, home objects, watches and men&rs ......read more

With the Avant-Garde Collection, Atelier Cologne offers its own interpretation of the  mythical essences of perfumery creating unexpected and audacious Colognes Absolues. Following vanilla, amber, rose, vetiver, patchouli and jasmine, the tuberose flower is now  highlighted. The citruses reveal withelegance and refinement a new character of this flower. Café Tuberosa echoes the story of the first Cologne Absolue launched in the Avant-Garde Collection,  Vanille Insensée. Vanille Insensée takes us to the turmoil of New York. Entering a speakeasy, he identifies the wake of  his perfume. Suddenly, he recognizes her and realizes that she continues to wear the Cologne Absolue  that he wore before she decided to leave him without giving any explanation several ......read more

The fusion of trends gives rise to new scenarios to enjoy the best of the season.  Dubai, UAE, August 23, 2017:  From the road trip with southern vibes, to the futurist night universe, via the absolute street style. The new from Bershka is the perfect equipment to embark on a journey through the circularity of space and time. This season, Bershka clothing perpetuates its own rule: to mix without fear. As a result, we can find some sensational looks and impossible combinations.  For her: The idea of a style where inspirations fluctuate all over the place without any prejudice gives rise to a girls collection driven by the mix of prints and trends. In this sense, and contradicting aesthetic dogmas, several prints combine harmoniously in the same design.  All the ......read more

Dubai, UAE, August 23, 2017:  Promesse "Les Exceptionnelles" collection is a creative manifesto, affirmed this year in three new cuff bracelets inspired by the celestial constellation: Coma Berenices, or Berenice's Hair. According to mythology, Queen Berenice II of Egypt promised to sacrifice her long hair in exchange for her husband’s safe return from war. Despite the King's opposition, the Queen fulfilled this promise in the temple of Aphrodite. The goddess, seduced by the offering, then took the locks up to the heavens and fixed them in the sky to form the constellation.  Baume & Mercier has chosen to recount this shining story of femininity using pearls – the symbol of perfect beauty - and Ariadne's thread.  This celestial constellat ......read more

95 countries. 600 cities. More than 70,000 gentlefolk and their motorbikes for a good cause. Join the movement by registering with the “Zenith Watches” team. An operation to benefit the Movember Foundation and its support for prostate cancer and men’s mental health Zenith is supporting the gathering around the world, and creating on this occasion a magnificent PILOT TON-UP watch in bronze, engraved with the effigy of The Distinguished Gentleman’s Ride. Only 5 of these watches will be produced, and gifted to the finest donors to the cause. Number 0 will be auctioned at a special event held in Milan on the same day. Dubai, UAE, August 21, 2017:  This event is gaining unprecedented traction in the Vintage Biking world: on Sunday September 24th 2017 ......read more

Dubai, UAE, August 21, 2017:  With its round case and distinctive horns, the Da Vinci Automatic draws directly on the iconic design of the 1980s Da Vinci models. Designed for both women and men, the elegant timepiece is available either with a slate-coloured dial and stainless-steel bracelet or with a silver-plated dial and black alligator leather strap. A classically simple watch with three hands in a 40-millimetre case, the Da Vinci Automatic (Ref. IW356601/IW356602) appeals equally to men and women. Thanks to its moving horns, the watch fits perfectly around a slim wrist and is therefore particularly attractive for women. Holding it securely in place on Reference IW356601 is a pin buckle, while Reference IW356602 features the new folding butterfly clasp. The clear-cut dial desig ......read more

A great watchmaking classic dedicated to collectors and crafted for eternity A great classic Patrimony provides a pure and contemporary reinterpretation of a noble classic from the Vacheron Constantin heritage, stemming from the traditional watchmaking of the 1950s. The deliberately minimalistic impression belies a concern for detail aimed at achieving perfectly balanced lines. The dial, applied hour-markers and hands all follow the gentle curve of the case, complemented by a perfectly designed small seconds subdial and a “pearl” minute track. A watch to be worn like a second skin for a supreme touch of elegance. A collector’s model in a league of its own Since 2006, through its Collection Excellence Platine concept, Vacheron Constantin has been offering collector ......read more

Dubai, UAE, August 15, 2017:   Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle®, America’s First Motorcycle Company®, today announced an exclusive partnership. The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World’s Fastest Indian.” To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, ......read more

In this major new 2017 launch, the legendary El Primero reveals itself completely, thanks to its entirely open – and openworked – dial enabling full visual appreciation of its high frequency   Dubai, UAE, August 14, 2017:  Providing an unobstructed view of its legendary mechanism, the famous automatic Zenith Chronomaster El Primero “Full Open” is aptly named, since it can now reveal the heart of its performance and precision thanks to a dial that is now entirely open – and openworked.   To ensure a better understanding of the fundamentals governing its flagship Chronomaster collection, Zenith offers its legendary El Primero chronograph in three different versions: with an entirely solid (closed) dial, a half-open (Open) dial, and now ......read more

DA VINCI AUTOMATIC MOON PHASE 36 With the Da Vinci Automatic Moon Phase 36, a ladies’ watch with a moon phase display is finally returning to the Da Vinci family. There is a choice of three models: one in red gold with a bronze-coloured alligator leather strap, one in a stainless-steel case with 54 diamonds on the bezel and a dark brown alligator leather strap, and one in stainless steel with a dark blue alligator leather strap, all with silver-plated dials. With a diameter of 36 millimetres, a moon phase complication, a semicircular crown and its elegant materials, the Da Vinci Automatic Moon Phase 36 (Ref. IW459306/IW459307/IW459308) is virtually predestined to appeal to watch devotees with a passionfor luxury and technical sophistication. The recessed inner circle, which add ......read more

Dubai, UAE, July 17, 2017:  Time has no hold over women who have fun and enjoy experimenting with their look while keeping an eye on trends. Fashionable and colorful accessories are constantly being reinvented. Women of today like to make a bold aesthetic statement by combining all values in their daily choices – The promise of a better world. The Petite Promesse adapts to these desires and knows how to unite fashion and respect for nature. Its latest revolution is Banka leather, made from trout skin in vibrant, elegant colors. Innovative material Banka leather is made in France. It comes from the quality fish, rainbow trout, initially celebrated and enjoyed in prestigious restaurants. The fish are farmed in an environment that perfectly suits their needs, where animal welfa ......read more

A perfumery of pure pleasure  Parfums de Marly has elected to re-create the splendours of a golden age in perfumery.  Legendary perfumery from the days before marketing existed.  Even before globalisation existed.  A true perfumery d’auteur, unconstrained and demanding, resolute in its principles and taste. Such is the origin of this light-hearted yet respectful nod to 18th century France, a unique moment in time when France represented the very pinnacle of perfumery, with Paris and Grasse in the vanguard, and horses were the glory of Versailles. King Louis XV was equally devoted to two passions, thoroughbreds and perfume, which explains why, in 1739, he commissioned sculptor Guillaume Coustou to create the famous “chevaux de Marly”, two eques ......read more

#bershkatrend Dresses are timeless garments. Every trend includes, adapts, renews and turns them into a success, season after season. Bershka’s collections celebrate them with flowing, satin, towelling, ultra-light and cotton fabrics in a multitude of prints, featuring flowers, stripes and checks and no end of romantic patterns with minimalist and urban touches that make them perfect for any occasion. ...read more

On 17 June 2017, the evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand. The watchmaker is associated with the event at the Chantilly racecourse as its Title Partner and Official Timek ......read more

Special care in the colour palette, materials and silhouettes define a fresh and colourful offering for festive occasions. Frills, pearl and embroidered details predominate in garments rich details. The variety of fabrics includes floral prints, jacquard, poplin, satin and metallic finishes. ...read more

Intimissimi – the Italian lingerie brand – has organized a digital event in Sicily, #IntimissimiLovesSicily, hosting more than 10 international bloggers and influencers from the 23rd to the 25th of May. They will spend three days in an exclusive Italian location and will bring out the best from the Summer In Sicily collection, which is inspired by the typical Sicilian vibrant colours and floral prints, the island’s wild nature and Sicilian passion. The influencers will discover the meaning of a Made In Italy experience through workshops, dinners and Mediterranean traditions. Follow our project live on the Intimissimi Facebook page and Instagram profile and find out the bloggers’ experience during the Sicilian Summer vibes using the hashtag #IntimissimiLovesSic ......read more

Dubai, UAE, June 24, 2017:  The Da Vinci Perpetual Calendar Chronograph is the brand’s first watch to combine the hour and minute counters with the moon phase in a single subdial. Achieving this called for a development of the IWC-manufactured 89630 calibre. A silver-plated or gold-plated disc depicts the full moon in all its glory. At the same time, the rounded, dark blue section of the disc – representing the earth’s shadow – rotates to show the waxing or waning moon. With white gold particles sprinkled across the dark blue background, the subdial has the appearance of a star-studded night sky. The Da Vinci Perpetual Calendar Chronograph (Ref. IW392101/IW392103) is the first model in IWC’s history to combine a chronograph from the 89000 calibre famil ......read more

Cabourg, France – 19 June 2017:  Marion Cotillard wore a textured lurex and silk georgette fluid dress from the Spring 2018 pre-collection  to the closing ceremony red carpet of the 31st Cabourg Film Festival last night.    ...read more

Dubai, UAE, June 12, 2017:​  In its boutique located at Faubourg Saint-Honoré in Paris, the Swiss watchmaker Longines, with the participation of its Ambassador of Elegance Kate Winslet, presented the Flagship Heritage by Kate Winslet watch. Three models of this exclusive gold watch, which was produced in a very limited edition and named after the brand ambassador, will be auctioned online for the benefit of The Golden Hat Foundation, a charity co-founded by the British actress.   On Saturday 10 June 2017, in its boutique located at Faubourg Saint-Honoré in Paris, Longines, together with its Ambassador of Elegance Kate Winslet, presented the exclusive and very limited new timepiece: The Flagship Heritage by Kate Winslet, featuring the same dial as The Flagship Heritage &n ......read more

Dubai, UAE, June 8, 2017:  Mercedes-AMG is turning 50. The performance sports car brand from Mercedes-Benz has been synonymous with outstanding engine expertise, automotive performance and a dynamic driving experience for half a century now. IWC Schaffhausen is celebrating its partner’s anniversary with a special limited edition from the Ingenieur family. The sporty IWC-manufactured chronograph in a titanium case features magnetic field protection designed in the style of a brake disc. IWC unveiled the new Ingenieur collection in spring, with a design that is starkly reminiscent of the first generations of the stylish classic from the 1950s. The collection will be available from autumn, but the watch family is already getting one new member: “The sporty chronograph comb ......read more

The Elite collection welcomes a new model that enables its wearer to change the colour of time. Yellow, apple green, turquoise and red versions appear housed in a daintier than ever stainless steel case with diamond-set bezel: the new Elite Lady Moonphase 33 mm stands for a powerful temperament, original aesthetics and appealing colours. The Elite Lady watch is an iconic style statement for women who never go unnoticed. This exquisitely feminine timepiece epitomising contemporary elegance offers a new perspective on time that will delight the hearts of women who looking for a watch that not only harbours a fine mechanism but is also a beautiful piece of jewellery. A FINE MECHANISM IN A PRECIOUS JEWELLERY CREATION The heart of this new ladies’ watch beats to the rhythm of the a ......read more

Dubai, UAE, May 30, 2017:  A tobacco brown dial and a brown calfskin strap with decorative white stitching: these are the most important distinguishing features of the special editions developed by IWC Schaffhausen to honour the French pilot and author Antoine de Saint-Exupéry. Now, two classics from the Pilot’s Watch family are available in the distinctive Saint Exupéry look for the first time: the Pilot’s Watch Chronograph and the Pilot’s Watch Mark XVIII. At the same time, IWC is also unveiling a new model of the Pilot’s Watch Automatic 36 with a brown dial. Following the launch of the new Da Vinci and Ingenieur collections, IWC Schaffhausen is already unveiling the next innovations in the Pilot’s Watch family. The Pilot’s Watch Chronograph Ed ......read more

They promised undying love before finally celebrating nuptial bliss. And what fine watches they have chosen to bear witness to their life together! A Promesse forged in steel, protected by a sapphire glass, is as perfect as love, marrying a round case with an oval bezel, the hallmark of this emblematic collection. Meanwhile, the Clifton captures the passion of watchmaking with its pearly bridges, hands in blue steel, and silver-plated dial finished with a sunray pattern. And so our newlyweds set off in search of sunshine... #Honeymoon #Celebratemoments #Promesse #Clifton Although the excitement of the party is over, the celebration will continue in style. Emotions still fizz like champagne, mascara runs from tears of joy… A collar bears a trace of the bride’s lipstick ......read more

Short swimsuits for the boys, multi-purpose bodies for the girls and Hawaiian-style shirts for all – here’s the brand’s summer range Pull&Bear, Inditex Group’s young fashion brand, launches the new swimwear collection for boys and girls. The brand’s proposals for the warm days come full of fresh, comfortable garments with floral prints, which can easily be mixed and matched before and after beach time. The range for boys features short-sleeved shirts with tropical prints and pastel colours such as soft yellow and pink. Black and white complete this range of comfortable, above the knee swimsuits conceived for comfort, while stripes and all-over prints add in to outfit options. The beachwear range also includes complementary garments such as T-shirts a ......read more

Dubai, UAE, May 25, 2017:  Modern, yet with character! The Reserved summer campaign in the lens of photographer Maciek Kobielski. This summer the Reserved campaign is about more, than just clothes. Fashion is a motto that lets you express your individuality.  The Reserved  woman is a self – aware fashionista, that stays on track with the latest trends, not only fashion-wise but also pop culture and the arts. She’s stylish regardless of the venue. Her clothes are her motto. It’s not important if she’s a romantic, or an elegant, a sportswoman or a hipster. All women will find something (well, everything actually) at Reserved .  The Neo-romantic will focus on the wide long-sleeved, asymmetric, striped blouses and laced tops. But ruffles are what ......read more

  Stainless steel case Blue dial and straps Manufacture self-winding Calibre 5100 The latest newcomer to the Quai de l’Ile collection, a contemporary expression of horological traditions, is a stainless steel model in which blue makes a noteworthy entrance on the dial punctuated by luminescent indications, as well as on the leather and rubber straps. Quai de l’Ile, an urban location brimming with history The name of this collection stems from the historical site of Vacheron Constantin. Located at the heart of Geneva, this crossing place between the left and right banks of the Rhone – home to the famous 19th century master cabinotiers – has been transformed into a bustling urban hub. A structured stainless steel case At once sturdy, comfor ......read more

Dubai, UAE, May 23, 2017:  IWC Schaffhausen and the Dubai International Film Festival (DIFF) have begun taking submissions for the sixth IWC Filmmaker Award. The award comes with a USD 100,000 cash prize and aims to bring a feature-length film project being developed by a Gulf director to the screen. The winner will be announced at the IWC gala dinner during the 14th edition of the DIFF in December 2017. For the sixth consecutive year, IWC Schaffhausen is the official ‘Festival-Time’ partner of DIFF, where the Swiss luxury watch manufacturer will once again present the IWC Filmmaker Award to a promising Arab director. “Supporting filmmakers and their projects is something we are very passionate about. As watchmakers, we completely understand how much time and effo ......read more

#TEZENISXFESTIVAL Dubai, UAE, May 21 2017:   Following on from the spectacular dream-like presentation of the Summer 2017 collection, a kaleidoscopic journey into TEZENIS Summer, it’s time for the underwear, clothing and beachwear brand to set sail for LA!  Not to be missed - TEZENIS, the brand whose collections are always inspired by international festivals and the latest trends on the road - and of course by the annual Californian event! Coachella reconnects the brand with its world of music and becomes a sandy virtual catwalk where new Tezenis looks emerge!  Freedom is the motivating force for the new Dreamers with weekends revolving around wanting to daydream and have fun - a new take on the hippy world. Rihanna, Katy Perry, Rita Ora, Poppy Delevingn ......read more

Dubai, UAE, May 21 2017:  Appliquéd Arabic numerals, railway-track-style chapter ring and characteristic feuille hands: the Portugieser Chronograph Classic has all the stylistic attributes of a typical Portugieser. And now, IWC Schaffhausen is unveiling a revised edition of this timeless IWC-manufactured chronograph, featuring an even more purist dial design in three new colour combinations. For almost 80 years, the Portugieser has been synonymous with timeless design and watchmaking perfection. The Reference 3904 – the third Chronograph in the Portugieserfamily – was presented for the first time in 2013, yet it still retains the unmistakable character of the originals from the 1930s. IWC is now reissuing the Portugieser Chronograph Classic (Ref. 3903) with a slightly r ......read more

Dubai, UAE, May 17, 2017:  Blessings and warmth are right around the corner as the Holy Month of Ramadan pays its annual visit to the world. As always, a partner in your special moments, Baume & Mercier presents a beautiful set of timepieces that make for the ideal gifts for loved ones during this auspicious time. A touch of warm color, the deepest blue, is infused into the occasion through the Clifton and Promesse timepieces, with Baume & Mercier once again proving that the best way to commemorate an occasion is with the gift of time.   CLIFTON 10316 FOR HIM Simple and elegant, the new Clifton GMT Power Reserve catches the eye with its distinguished look, signature of uncompromising quality and modern design. Housed in a 43mm steel case with polished/satin finishes, ......read more

Dubai, UAE, May 13, 2017:  Summer is getting closer and Bershka presents its swimwear collection for men and women in which style and trends are gorgeously represented by the coolest beach outfits of the season. For Her: Bright, striking colors and daring necklines stand out making clear reference to the 90s. And of course, the summery tropical prints, metal effects and lace-up details also have a place in this season’s collection. Following the style of the brand's must have bodies and bralettes, Bershka’s swimwear can be matched with street clothes to create both day and night looks. As for the details, metal rings and the magnitude effect certainly catch the eye. The entire collection has been created with mixing & matching in mind. Tops and bottoms can ......read more

Celestial Timepieces Unite Horology with Astronomy Dubai, UAE, May 9, 2017:  Astronomy and horology are closely bound together and represent the very foundations of time measurement. While astronomy revolves around studying the solar system, horology is the art of measuring time; and these two disciplines have witnessed a perfect marriage in Vacheron Constantin’s celestial timepieces. Right from the early days, astronomers would review sundials and track lunar cycles to create calendars or determine significant religious dates and even today, the Holy Month of Ramadan is announced after the sighting of the new moon. Vacheron Constantin has channeled poetry, heritage and innovation in creating a collection of complications par excellence that not only capture the beauty of ......read more

Beijing, 8 May 2017:  At the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive “For the Love of Cinema” gala dinner to celebrate the achievements of young Chinese filmmakers. Among the celebrities and VIP guests attending the event at the Imperial Ancestral Temple in Beijing were IWC brand ambassadors Zhou Xun and 2017 Academy Award nominee Dev Patel. In one of many highlights of the evening, Chinese film director Derek Tsang (Zeng Guoxiang) was awarded the prestigious IWC Outstanding Young Filmmaker of the Year Award. Both cinema and fine watchmaking are all about stories and emotions, and they draw on the creativity of many individuals to create exceptional work. Based on these similarities, IWC Schaffhausen has established a strong presen ......read more

Discover the keys for the new romantic style. Flowers are reviewed on XXL patterns, vibrant colors and unexpected mixes, becoming the absolute must have for a décor nordic look ...read more

Romantic inspiration and pale tones for the girls; college imagery and lively colours for the boys Dubai, UAE, May 6, 2017:  Pull&Bear, the Inditex Group’s young fashion brand, has launched the spring looks for the brand’s teenage customers. Designs for girls feature romantic themes, reflected in pastel tones and delicate fabrics, while boys’ outfits revolve around college inspiration and display strong colours. New designs for young girls come with plenty of flower prints, washed denim andPull&Bear’s trademark message sweatshirts. Shorts, cropped tops and miniskirtshint at upcoming warmer days. Twin sets with matching prints, flounced tops andshorts, tulle and lingerie details all make up for a fashion twist in this comfortable,outdoor-friendly c ......read more

Dubai, UAE, May 6, 2017:  Summer is getting closer and Bershka presents its women swimwear collection in which style and trends are gorgeously represented by the coolest beach outfits of the season. Bright, striking colours and daring necklines stand out making clear reference to the 90s. And of course, the summery tropical prints, metal effects and lace-updetails also have a place in the collection. Following in the steps of the brand's must have bodies and balettes, Bershka's swimwear can be matched with street clothes to create both day and night looks. Metal rings and the magnitude effect certainly catch the eye. The entire collection has been created with mixing & matching in mind. Tops and bottoms can be worn in different combinations of colors and sty ......read more

In its SS17 Generations collection, Boggi takes the legacy and genetics of past styles to satisfy the concept of elegance and a new desire: the re-interpretation of new generations. Every question will have its answer, every situation its dress code. Past codes become modern combinations; the idea of classic style is sustained by a continuous research. Contemporary textiles, exclusive combinations, tradition and evolution. The Upper Classic theme is attentive to colours and materials. The use of spun Mohair permits a stable thermal condition and above all, brightness and refinement that makes the soul of the garment even more aristocratic. The unlined two buttoned jacket is beautified by the peak lapel and the pockets, called “ticket pocket”, inspired by the 19th century ......read more

Get a hold of your favorite bags from Uterque’s SS17 collection. From day to night, this season’s handbag collection includes a variety of styles and sizes suitable for your spring and summer days and nights. The collection goes above and beyond, with innovative designs that are eye catchy.  ...read more

Ten years ago, after a deep study of the female body, SALSA became a pioneer in the world of denim when it launched the innovative Push Up Wonder jeans, originally a low-waisted model that perfectly combined the real push up effect with comfort and sensuality. Throughout the last decade, the Portuguese brand has privileged innovation and differentiation. As a way of growing in a demanding and highly competitive international market, such as the fashion industry, the brand strives every day to satisfy the needs of the modern woman who cares about both trends and comfort at its best. The creation of the Push Up concept itself marked the beginning of SALSA's specialization in the creation of technical jeans, taking them to a high level of differentiation when compared to the competition, ......read more

MANGO is an internationally famous multinational which designs, manufactures and markets women's and men's clothing and accessories. At present, MANGO has over 13,456 employees, 1,800 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). However, beyond the statistics, it is made up a young and enthusiastic team, with an average age of 29, and 86% of which is female. Hangar Design Centre, the biggest design centre in Europe, has a total surface area of 10,000 m2 and houses more than 550 professionals dedicated to creating fashion garments and accessories for women. The Design, Purchasing and Quality departments are located there. The central offices have a total surface area of 153,000 m2 and their own structure, which comprise ......read more

New Chronomaster makes its debut in the Middle East at a special event in Dubai, as part of an international series of launches Zenith and Land Rover announced an exceptional partnership in 2016, inaugurated by the launch of their first watch collaboration, the El Primero Range Rover Special Edition. This year, the two legends are celebrating their creative relationship by presenting the Chronomaster El Primero Range Rover Velar Special Edition, launched at the Geneva Motor Show in January. The watch made it way to the Middle East where it was unveiled at an iconic event in Dubai, as part of a series of international launches. A special celebration The Middle East press, watch collectors and friends welcomed the Chronomaster El Primero Range Rover Velar Special Edition at a specia ......read more

Inimitable. Immediately recognisable, it escapes all limitations of time and trends. The most sought-after bag has a history, its own characteristics and cult. The savoir faire concept shines forth in unique and exclusive pieces like this bag that serves as a master class in perfection and exquisiteness that defines the brand. These elegant crossbody bags feature two-tone colour schemes creating unexpected combinations and incorporating buckles as a luxury detail exclusive to this model. Its size, shape and structure make it ideal to be used day & night. In SS17, the must-have bag of the collection will be available in three different types of leather and a variety of colours; a bag made of top-quality materials and with the most refined finishes. The result is an elegant piec ......read more

New season has legitimized role of a sweatshirt as a key piece in any fashionable wardrobe. Reserved answers to this trend by presenting fashion with a twist: both classy and avant-garde. What’s most significant, is the silhouette. Cuts are oversized, sporty, and baggy. Trendy sweatshirt has to have „brave” design: lose fit, has to be distinctive by color or by the unusual detail. Military accents like camo prints or a vibrant red-colored fabric, are the key decoration elements. While men’s collection of sweatshirts and long-sleeved shirts is dominated by the military trend (there are some dark olive greens, ideas „borrowed” from the army, prints that feature digitalized camouflage patterns, and small patches like those from the Navy), woman’ ......read more

Living Life In Multicolour: For the first time, the jewellery collection welcomes ornamental stones Dubai, UAE, March 30, 2017:  Possession is more than a piece of jewellery, it is an intimate companion for today’s woman, an expression of who she is and her ally in every bold challenge she fearlessly takes on.   The perfect marriage of gold and sparkling diamonds has been the trademark of this collection that first appeared over 25 years ago; today Possession welcomes five new bold colours to the assortment.  A jewellery icon turns to colour The deep blue of lapis lazuli, the intense black of onyx, the vivid turquoise, the bright green of malachite and the vibrant red of carnelian, each lively shade bursts with energy for a boundless range of expression. ......read more

Dubai, UAE, March 29, 2017:  This season a Japanese garden, a lotus flower or a group of indomitable branches inspire the creation of the Limited Edition Made in Italy Collection. The sophistication of the oriental world is represented by an exuberant floral invasion that envelops the Dutti woman in a halo of elegance and sophistication. An exaltation of spring in every way. THE COLLECTION Each detail of the pieces of the collection is elaborated by master craftsmen in northern Italy, hence its name Made in Italy. A collection of footwear represented by two heeled sandals and a new concept of ballerina. The purity of the black tanning is highlighted by the sophistication of the engraving of coco in this high heel sandal with crossed shovel and tied to the ankle. Its elaboration ......read more

Traditionnelle world time Simultaneous readings of 37 time zones An enamelled miniature world map Easy adjustment of all functions via the crown 10‐piece platinum limited edition Dubai, UAE, March 28, 2017:  An eloquent expression of Geneva’s most demanding Fine Watchmaking traditions, the Traditionnelle collection welcomes an exclusive version of the famous Vacheron Constantin world time model presented in 2011. Simultaneously displaying 37 of the world’s time zones, this travel watch with a three‐part dial is adorned with a hand‐enamelled gold world map. Depicted in subtly graded shades of blue, the seas and continents composed a miniature work resulting from patient and meticulous craftsmanship and brimming with graphic details and dep ......read more

Dubai, March 26, 2017:  Leather has reappeared on the scene to create rocker style looks, full of creative rebellion.  The leather jacket is the most outstanding in this trend and it is full of different types of trimmings: studs, fringes, embroidery or patches. T-shirts from the rock style groups can be used in combination with any basics: jeans, leggings or more glitzy things, like skirts with frills, which soften the rebellious look of the outfit. Belts, handbags or chokers, are in the same rock line, adding the same elements found on the jackets: studs or embroidery, and finished with large metallic buckles. And make-up in consistence with the line, lip colours are dark, very close to purple, perfect for combining with very intense eye shadows. Stradivarius in the ......read more

Dubai, UAE, March 24, 2017:  Tezenis once again names Rita Ora as the face of the coolest underwear brand. This time, the iconic singer stars in the basic collection latest underwear campaign for the MIAMI bra, an underwired lace balconette with natural looking padding and plunging cleavage. Young, absolutely on-trend style with a distinctive contrast colour half cup. Rita Ora is the undisputed star of the video and campaign photos, where the theme ‘MY’ underlies a play on words which reveals the world of Tezenis with rhythm and originality:  MY WORLD, MY STYLE, MY BRA, MIAMI. My World is a real Tezenis underwear world tour, since each bra in the basic collection is named after a city,  My Style is Tezenis’ style - young, cool and modern, My B ......read more

Dubai, UAE, March 22, 2017:  This season, the design team has presented its ideas and brought its sketches to life on a catwalk that will become the showcase for the creations of fashion’s future trends. Their legacy for the upcoming season: a series of new, timeless pieces that will serve to strengthen the brand’s position among industry leaders. Warm weather is just around the corner and with it a return to life lived outdoors, long days and laughter; a time of making up stores and experiencing exciting adventures…an ode to good weather with a single purpose: to have the best time possible. And Massimo Dutti presents its Boys&Girls Spring/Summer ’17 campaign under this motto of fun and comfort with a collection that reflects the spirit of the brand wi ......read more

Femininity, elegance and sensuality with a certain ’90s feel, are the inspiration behind the look for Oysho women this SS17.   The collection features new long-line designs, turning bras into tops and other garments that break away from their definition as underwear to take over the streets and become a trend that will stay with us throughout summer.  Minimalist-style sleepwear is also a feature along with kimonos, cropped tops with tulle embroidery and lingerie-style jumpsuits.     Underwear sets and bodysuits join this new alternative range which can be worn with casual streetwear. Their finishes, details and shapes perfectly define the feminine figure as well as providing comfort and elegance.  Lingerie is given a fresh look thanks to details such a ......read more

Dubai, UAE, March 13, 2017:  Longines has leveraged its outstanding expertise in quartz technology to create the ultimate high-precision wristwatch: the all-new Conquest V.H.P. This collection constitutes another milestone in the history of quartz timepieces, successfully incorporating many features of today’s smart connected watches, such as ultra-precision, technical sophistication and a sporty feel, without any of the drawbacks, and all this while preserving the brand’s signature elegance. The watch also has an in-built system that resynchronises the hands after exposure to a shock or a magnetic field, a world first that guarantees timekeeping which is as accurate as the new-generation quartz movement itself. Around 100 journalists from across the globe had the opportun ......read more

Dubai, UAE, March 2, 2017:  Sport and fashion come together to create Bershka’s new sports collection for women The new Start Moving collection for girls draws inspiration from the future, with garments defined by clean lines that combine cotton with more technical fibres. Black and blue camouflage is the main pattern on leggings and tops. Motivational lettering features on items suitable for all types of indoor and outdoor sports. The long nylon parka, which will surely become one of this spring’s must-haves, stands out together with the bralettes and cropped sweatshirts. Black and blue, combined with white details and prints, are the main colours of the collection. Metallic effect details add a unique touch to this sports collection, just as they did recently o ......read more

Dubai, UAE, March 2, 2017:  Sport, fashion and new technologies: the DNA of Bershka’s new sports collection for men The start of a new year is always a time for resolutions, such as those involving sport: Start Moving Man is the best choice to make sure to stick to them. The new sports collection is defined by the use of technical fibres ideal for all kinds of sports and especially for training. Garments, made from elastic materials, adapt to the body allowing free movement and combine fabrics such as jacquard and mesh. The collection also draws inspiration form the world of basketball of the 1990s: oversize fleece garments and all over prints and lettering. Combinations of colours, such as red, white and blue, feature next to the greys and blacks used as a base ......read more

Dubai, UAE, March 2, 2017:  Doha provided the ideal backdrop for an exhilaration filled conclusion of HH The Emir’s Sword. Held annually at the Qatar Racing and Equestrian Club, HH The Emir’s Sword is one of the most definitive equestrian events on Qatar’s horse-racing calendar and is a perfect mix of elegance and outstanding performance.   The thrilling competition witnessed CHOPIN, mounted by jockey Alberto Sanna win the HH The Emir’s Trophy presented by Longines. At an event supported by Longines, elegance cannot be far behind and so, the occasion also crowned Cyrine Cherif as the most elegant Lady of the Day and honored her with a stunning Longines timepiece.   Longines Equestrian Collection As a token of its long-running passion for equest ......read more

The brand’s newest collections feature bold designs, urban attitude and key colors – pink for the girls and orange for the boys. Dubai, UAE, March 1, 2017:  Bold designs, sheer urban attitude, loyalty to the brand’s trademark street wear spirit and loads of color. These are, in a nutshell, the basic features in the new collections by Pull&Bear, Inditex Group’s young fashion firm. The new ranges come to light in an editorial shooting summarizing the new trends for the spring under an evocative, self-explanatory name – Colorama. Proposals for the girls use original items and formats, including frills (found in sweatshirts, skirts, blouses and dresses), asymmetric cuts and transparent fabrics, with& ......read more

Naomie Harris, Janelle Monáe, Kate Beckinsale, Isabelle Huppert, Matt Damon, Miles Teller And More Are Radiant In Piaget On The Red Carpet Dubai, UAE, March 1, 2017:  For the tenth consecutive year, Piaget co-hosted the Film Independent Spirit Awards, a star-studded affair honoring the year’s most important films held on the beach in Santa Monica. The event drew some of the biggest names in Hollywood, including Casey Affleck, Orlando Bloom, Taraji P. Henson, Kerry Washington, Viggo Mortensen and Jon Hamm among others. Piaget was the jewelry of choice for many of the afternoon’s most glamorous women, including “Moonlight” star, Naomie Harris, who looked dazzling in the new Piaget Gem of Roses earrings set in 18-carat white gold featuring diamonds, pea ......read more

Dubai, UAE, February 27, 2017:  Tezenis rethinks to Sportswear with a closer attention to femininity and trendiness where technical and well-advanced fabrics become fashionable thanks to stylish designs and cool details. The must-haves of this collection are: sweatshirts, microfiber top and leggings that are embellished with multicolored prisms and spotted effects while the profiles of the pieces are illuminated with fluorescent tints.  TEZENIS Launched in 2003, the brand is the cosmopolitan and trendsetter par excellence of the Group, with intimate and home-wear lines for women, men and children.  Young and “easy”, TEZENIS is in continuous development and refreshed every week with new items in store, in order to keep the brand vibrant and appealing to it ......read more

Dubai, UAE, February 25, 2017:  The new Zara Home Underwater collection for Spring-Summer 2017 reveals a fantasy, dreamlike, underwater world. An ocean of flowers and animals with underwater and land elements. The first part of the collection features coral, pink and orange tones that tell magical tles in which conch shells, fish and seaweed share prints with flowers, insects, birds and butterflies. A wonderfully unreal universe awaits us under the sea. Marine motifs are still a key feature in the second part of the collection, in bright, fresh colours: turquoise blue, lime and lilac. A lively aquatic illusion of vivid colours that will bring a fresh, on-trend touch to your home. Metallic, grey and blue are the base for the third, more sophisticated and elegant part of Und ......read more

‘This moment’ is an ode to individual expression, where paving the way for personal creativity is more important than ever. Dubai, UAE, February 22, 2017:  This season the open-minded spirit inundates every sphere, trend and style. Now, more means even more: more volume, more surprising textures, more unusual shapes and more retro inspiration matched with futuristic styles. For her: Sportswear is even bolder now, with an updated silhouette - a refreshing take on urban/street style. Pieces stand out for their luxe, athleisure feel, designed using technical fabrics which mimic leather, as well as waxed cottons and nylons which feel like paper to the touch. Essential fabrics for ultralight parkas, our spring/summer icon. Classic sportswear touches - like elastic bands ......read more

An imposing bronze case, a wide ratcheted easily adjustable crown, oversized luminescent numerals and a high-beat El Primero mechanism: the new 'Pilot' by Zenith proudly flaunts the DNA of a line of airborne conquerors. In 2017, this famous aviator’s watch with its distinctive design expresses its trailblazing style in chronograph mode. With its sandblasted black dial and its khaki green oily nubuck leather strap, it showcases a neo-retro look fuelled by an adventurous spirit. Exactly like that of the aviation pioneers that the Manufacture accompanied right from the early days of flight. With its noble bearing and vintage patina, the new Pilot Extra Special Chronograph is imbued with the intrepid heritage of high-flying heroes. A natural heir to the onboard instruments ......read more

Celebrate The Most Special Person In The World With A Radiant Symphony Of Gold And Diamonds Dubai, UAE, February 15, 2017:  There is nothing more precious than a mother’s love, devoted to sharing comfort, joy and tenderness through the years.  To celebrate this incomparable love, Piaget has paired its artistry with the beauty of gold and diamonds, turning precious materials into magical pieces that express heartfelt gratitude on Mother’s Day. Whether the active mum, glamorous mum or sentimental mum, each dazzling Piaget watch or jewellery creation gives her new ways to reveal her radiant side whatever her personal style.  In a symphony of gold and diamonds, Piaget invites her to bask in an enchanted moment of wonder. Endless Sparkle For The Effortlessly Gla ......read more

A light-hearted mood of sheer irony and colourful exuberance.  For Calzedonia, love is in the air. Our playful Valentine’s Day collection with its delicate femininity - always an inspiration for the brand - romantically whisks girls away, on legs covered with coloured hearts.  Five socks which alternate the elegance of black and grey with sheer neutrals for a creative interplay of shapes and colours.  For those who always find the right words, Calzedonia weaves them into their timeless pieces: a young, cool way to say ‘I love you’.   Two sensual tights designs, with lace details and a line of little hearts running the length of your leg.   The second design is more detailed but simple, with a pattern of red and black hearts. Walt ......read more

Dubai, February 11, 2017:  Radiating elegance and desire, Intimissimi are proud to present the ‘Romantic Plisse’ range featuring a wide array of beautiful lingerie and nightwear pieces. Fusing layered lace and mesh this specific Valentine’s collection features a complete choice: numerous lingerie sets, a sexy body, an original short, an unmissable garter belt and an exclusive kimono with a feminine tie waist. The Nodding to references of a Venetian salon the Romantic Plisse collection is available in black for a sophisticated and classic outfit this Valentine’s Day but also in a white version. Paying homage to the traditional Valentine’s color palette, Intimissimi presents the Navy Chic series: several lingerie sets and a sexy baby-doll. The transparen ......read more

Dubai, UAE, February 2, 2017:  The UAE’s equestrian fans were in for a treat this past weekend at the precision filled CSI-W Dubai Show Jumping Championship. Held at the Emirates Equestrian Centre, the event once again had esteemed Swiss watchmaker Longines lend its touch of elegance to the event as official timekeeper. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, commented: “We are honored to be the Official Partner and Timekeeper of one of the most important show jumping events in the Middle East and a qualifier for the Longines FEI World Cup finale. Longines is proud to be able to rely on long-term partnerships with Meydan and with the International Equestrian Federation (FEI); therefore this association fits perfectly in ......read more

Dubai, UAE, February 1, 2017:  Balance; the state of a body when clashing tensions that work on it compensate by destroying each other. The tensions of volume, of shapes, of structures and the forces of colours. The decision of adding a bit here and subtracting there. Trying to find that fleeting moment of magic that happens when the perfect combination of elements is reached. Design. Architecture. Fashion. Art, after all. Expression. The necessary ingredients that, in the end, allow the final result to be harmonic; that tireless search of functional beauty. The balance between art and Uterqüe’s 2017 Spring-Summer collection is perfect. In this season, garments are built in the same way that buildings are made; Fashion is turned into a place to live, a confortable space in wh ......read more

Tezenis’ Spring/Summer collection looks to the future, experimenting with shapes, materials and colours. Featuring lingerie and outerwear, with part of the collection dedicated to athleisure, always an integral part of the Tezenis collection. Like the brand’s DNA, the pieces are young, cool and absolutely on-trend, paying particular attention to the latest fashions seen on the internet, social networks and influencers. Aimed at younger, ironic customers who don’t take themselves too seriously. Lingerie includes best-seller push-up bras, with up to the minute styles such as triangle and balcony. The latest deconstructed bras, much loved for their comfort which embraces a more natural shape. An irresistible Body is definitely the key piece this season and centra ......read more

The mood of a sophisticated Venetian salon, a lace collection which evokes elegance and desire. A sense of mystery with Intimissimi’s romantic St. Valentine-inspired pieces. The collection, which includes total black and pure white, focuses on the interplay of matt and gloss, in faux leather and satin. Inserts in shades of shell and talc accentuate the black.  Appliqué and sparkling details enhance the floral lace. Risqué sets feature an interplay of transparencies in sophisticated styles. Must-haves include a body which leaves the back completely bare, a sexy surprise. Overlays of lace and net effect fabrics are designed for the sensual, sophisticated woman. Macramé embroidery and plissé fabrics are the perfect look for an unforgettable St. Valentine’s Day. ...read more

WOMAN  After several seasons that were dominated by a neutral palette, colour breaks onto the scene in Spring 2017. On one hand, the pastel colours are present, calm and fresh, and on the other hand we have vibrant tones such as yellows, greens, pinks and blues that are an injection of energy and renovation. This season we will see a more eclectic silhouette than ever, where all volumes are mixed together. Some of the key items of the season will include the ultra-light parka in different lengths and colours, the high-waist "wrap" trouser in a paper-effect material, dresses in all lengths and, for details, we will continue to see frills on the garments, creating new volumes. MAN The colours brighten to make way for a range of shades including browns, rusts, orang ......read more

Dubai, UAE, January 29, 2017:  Reserved celebrates premiere of the latest movie in the iconic sci-fi saga: „Rogue One: A Star Wars Story”. To honor the event, a dedicated line of clothes, accessories and gadgets featuring motifs from the epic movie is hitting the stores this winter. Fitted T-shirts with Star Wars logo, shopper bags with Darth Vader prints, smartphones cases, and even leggins featuring motifs known from the movie, are idea for those liking pop cultural inspirations. According to current trends, the design of space gadgets and clothes reflects street wear fashion. Pieces in the line are minimalistic, in a simple, monochrome black & white style. Star Wars symbols have been taken with a pinch of salt. Designers incorporated them as comic book stamps, pr ......read more

Dubai, UAE, January 24, 2017:  Color, light and volumes determine the MANGO collection for this Spring/Summer 2017  Frocking Pink From dusty tones to shiny magenta, the collection includes a new generation for pink. A wave of femininity, with this color as the star.  Statement Sleeves Sleeves are redefined in looks with exaggerated volumes and lines. Shirts, sweaters and dresses sign up to silhouettes inspired by Victorian forms adapted to the new era.  Techno Safari After a minimalist season, energy establishes itself as the motto for the new season. Intense yellows and bright tones determine outfits accompanied by corsé belts and daring volumes.  Silver takes center stage in this trend full of shiny/luminous fabrics.  ...read more

Complete your outfit and be different with the latest Mango Special Accessories Spring/Summer 2017. About MANGO An internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. At present, MANGO has over 13,456 employees, 1,800 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). However, beyond the statistics, it is made up a young and enthusiastic team, with an average age of 29, and 86% of which is female. Hangar Design Centre, the biggest design centre in Europe, has a total surface area of 10,000 m2 and houses more than 550 professionals dedicated to creating fashion garments and accessories for women. The Design, Purchasing and Quality departments ......read more

THE NEW DA VINCI WATCHES FROM IWC SCHAFFHAUSEN Swiss luxury watch manufacturer IWC Schaffhausen revisits the iconic design of the 1980s and presents the 2017 Da Vinci collection, once again with its classic round case. The Da Vinci Automatic 36 and the Da Vinci Automatic Moon Phase 36 are tailored to women, while the Da Vinci Automatic is a unisex model. Two Da Vinci timepieces feature newly developed IWC-manufactured calibres that innovatively combine and integrate complications. “With the new Da Vinci collection, IWC Schaffhausen has returned to the round case that was so successfully established by the Da Vinci Perpetual Calendar in 1985. It means we are bidding farewell to the tonneau case and reaffirming our commitment to the classic proportions the brand stands for,&rdquo ......read more

Dubai, UAE, January 17, 2017:  For the first time ever, IWC Schaffhausen is offering presales of selected references from the new Da Vinci collection, which the Swiss watch manufacturer will officially unveil to the global public at the Salon International de la Haute Horlogerie (SIHH) trade fair in Geneva in mid-January. Timepieces will be available to order during the trade fair and can be collected in IWC boutiques or by online pur chase on NET-A-PORTER.com. “In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere,” explains Georges Kern, ......read more

Dubai, UAE, January 14, 2017:  Velvet is the key material for the coolest fashion pieces this season, being part of a trend that keeps coming back: the 90´s. Regardless the color or style and accessories, you can never go wrong with velvet rocking day and night outfits. We have applied new technics to the fabric as the wet and shimmering effect and a great palette of colors.   ...read more

Dubai, UAE, January 14, 2017:  Dressing up in wintertime doesn't mean giving up the esthetics, for the sake of functionality. Reserved made a collection for those who don't want to compromise on style. Harmonious combination of design, beauty, comfort and modern approach to fashion is the most important thing. Ad campaign that promotes Reserved's winter collection is like brief note that summarizes season's most influential trends. Raw esthetics of the studio snaps displays crucial idea of the winter collection: versatility of clothes. There are outfits for many different occasions. Women line draws attention with interesting mix of casual clothing and elegant chic. One of the signature looks is all about mixing fluffy, cozy sweaters with strong pieces like black fa ......read more

Dubai, UAE, January 14, 2017:  After celebrating the 50th anniversary of Cohiba with the creation of three commemorative limited editions, the Manufacture Zenith is paying tribute today to this Cuban legend with the production of a watch that fits into the very heart of its collection. The El Primero “Legend of Cohiba” embodies the excellence, precision and expertise that unite Zenith and Cohiba. Lovers of beautiful objects and fans of blue swirls, for which cigars are a rendez vous with time and pleasure, are sure to fall for this subtle blend of pink gold and Havana hues. Half a century after their creation, the Habanos Cohiba and El Primero watches still retain the attributes that have forged their reputation and their multi-award-winning excellence. More than 50 yea ......read more

A teaser about Celestia, a shining new addition to the Vacheron Constantin Universe that will witness an exclusive and exceptional launch at the upcoming Salon International de la Haute Horlogerie Genève.    ...read more

Dubai (United Arab Emirates) / Saint-Imier (Switzerland), 10th January, 2017 - Swiss watchmaker, Longines presented the first set of Dubai World Cup Carnival races at the Meydan Racecourse on Thursday, 5th of January, 2017. As Official Timekeeper and Pillar Partner of Meydan, Longines kicked off the thrilling Dubai World Cup Carnival that sets in motion the countdown to the Dubai World Cup, which will be held on the 25th of March, 2017. The Dubai World Cup Carnival, runs from January to March every year and is a season of high-class international race days contested by the most high-profile owners, trainers, horses and jockeys in the world. Longines together with the Meydan Group recently announced the continuation of their partnership, wherein the watchmaker is the Official Timekeeper ......read more