Timberland’s launch inspired by new Modern Trail concept
Dubai, October 10, 2015: Timberland launched its new Fall/Winter clothing collection with an exclusive event around its Made for the Modern Trail concept. The showcase, which included the recently released ICON 6” Premium Boot that now comes in a new colourful range, gave fashionistas and the media an up close and personal look at the newly launched products.
Timberland’s Modern Trail took the brand and guests through a three stage adventure across Dubai. It began at the trendy Stereo Arcade, which was transformed into a workshop station where guests were able to customize their clothing with Timberland’s Modern Trail symbols. Dubai-based singer, Stephon Lamar, was on hand to entertain the crowd with his distinctive musical stylings as the media and fashion influencers mingled.
The trail continued to the second stage, which was out in the open air as dancers and singers lined the street to perform an excellent routine on the walk to the third and final location at Tribeca. The New York-themed venue brought the trail to a close in fantastic style with the Timberland FW15 fashion show. The catwalk showcase featured the full range of the monochrome footwear and clothing styles of the Black Forest and Winter Wool collection.
Store Location
UAE
Timberland, The Dubai Mall
Timberland, Mall of the Emirates
Timberland, Mirdif City Centre
Timberland, Marina Mall AUH
Timberland, Al Wahda Mall
KSA
Timberland, Red Sea Mall
Timberland, Mall of Arabia
Timberland, Granada center
Timberland, Mall of Dahran
Kuwait
Timberland, Marina Mall
Qatar
Timberland, Doha cc
Timberland, Ezdan Mall
Bahrain
Timberland, Bahrain City Centre