Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashion, Lifestyle, Accessories and Home
Filter PR by
  
SPORTMAX FW 2024 FASHION SHOW

A suspended place, swathed in darkness. A space where every image conquers a new vision. Where the imagination runs free,
experiments, dances, leaves an imprint. Red lights – dream or reality?

The Sportmax Fall-Winter 2024 Collection comes to life through the gaze of the singer Nico and the atmosphere of her famous album ‘Camera Obscura’. Gerard Malanga, a poet and assistant to Andy Warhol, described the imagery thus: ‘Nico’s eyes seem to guard a great mystery which, hidden in aloofness, they do not want anyone to know exists. Whether or not a mystery is there, the eyes with the enigma of their absence from what surrounds them eclipse the perfection of features and form to add great magnetism’.


Equally powerful is the magnetism of Eighties music icons like Nico and Grace Jones, Debbie Harry, Annie Lennox and Siouxsie Sioux. These charismatic women are celebrated with prints inspired by album covers, adorning shirts, dresses, jackets and knits. A futuristic vision, elongated silhouettes flaunt sculpted shoulders and waists defined by layering, with belts and contrasting textures.

Oversized outerwear features alongside tailored blazers, ultra-slim coats and knitted mini capes to be thrown over or worn
alone, once again shifting the emphasis to the waistline.


The body is emphasized with the resolve of a Helmut Newton muse. Bustier-style dresses and jackets take their cue from the art of corsetry, with sophisticated geometric cuts, padding and crinolines.

The harmonious colour palette mingles shades of black, grey mélange and navy blue, with dashes of red, royal blue, white and nude. In a nod to ‘Blade Runner’, the austere sensuality of a new Rachel ripples through a past that has its eyes on the future, pairing high-tech fabrics with tailoring, patent finishes and PVC details.

Just as Lou Reed dedicated his song ‘Femme Fatale’ to Nico herself, this ‘Venus in Furs’ is dressed in body conscious dresses and boleros. Femininity gets a glamorous twist with lurex fringes and layered transparent embellishments. There are also big pleats inspired by origami techniques.

In this world of cross-cultural influences, boxing shorts in technical fabric or black leather with matching shirts put a sporty spin on the ‘Buffalo’ style: a counter culture created in the 80s inspired by American and English sartorial histories. The look encompasses culotte shorts or curved leg trousers, through to shirts worn with patent leather cowboy-style neckties.

In accessories, the silhouette is softened by round-toe Mary Janes, while classic cowboy boots can be seen through the end of pants. The new structured bucket bag, in patent leather with a metal handle, opens to reveal a tiny vintage-style mirror. The music, ‘L’insonnia delle rondini’ (‘The swallows’ insomnia’) was composed by Teho Teardo.

 

Make up: created by Karim Rahman with
Hair: Anthony Turner
Music: Teho Teardo
sportmax.com
#sportmax
#SportmaxFW24
@sportmax


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 22866 times
PR Category : Fashion, Lifestyle, Home
Posted on : Saturday, February 24, 2024  12:59:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : SANTONI SETS THE TONE FOR THE NEXT FALL/WINTER SEASON DURING...
Next Story : Natuzzi Italia Unveils the Colle Sofa, a Design Collaboratio...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
What's Your Juicy? essence Introduces the JUICY BOMB glossy butter balm [67830-Views]
Catrice Launches Invisible Cover Foundation: Where Comfort Meets Confidence in One Zone [67371-Views]
CSM Appoints Ian Mathie As Managing Director, Saudi Arabia [32554-Views]
Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual o... [26392-Views]
An unmissable celebration awaits you on UAE National Day at Emirates Park Zoo & Resort. [21722-Views]
Vingroup Ushers in a New Era for Vietnam's Manufacturing: The VinFast Case Study [21181-Views]
Glamour Gala: A Dazzling Success [20402-Views]
CASIO G-SHOCK G-STEEL GM-2110D and GM-700 Series: ultimate blend of style and durability f... [20250-Views]
Deerfields Mall presents Winter Adventures in the Garden Exciting activities, festive fun,... [18220-Views]
Air Cargo Demand up 9.8% in October 2024 - 15th Month of Consecutive Growth [17605-Views]
Masdar Closes Deal to Acquire TERNA ENERGY [14092-Views]
Global Manufacturing and Industrialisation Summit to take place during Abu Dhabi Business ... [13747-Views]
Arabian Center to celebrate the 53rd UAE Eid Al Etihad with fun-filled activities [12763-Views]
LEGO® Middle East and Mercedes-Benz go off-road at Dubai Design District to celebrate UAE'... [11435-Views]
Hexagon Phantom Fall/Winter 2024 Watches Collection [10447-Views]
Clinique La Prairie Enhances Skin Rejuvenation in Revitalisation Programs through Strategi... [9295-Views]
Enter Your High-Shine Era with the New SHEGLAM Crystal Jelly Glaze Stick [8311-Views]
Oasis Mall Dubai Hosts a Remarkable Arm-Wrestling Championship in Collaboration with UAE B... [6986-Views]
Statement by H.E. Younis Haji AlKhoori, Undersecretary of the Ministry of Finance on Comme... [6929-Views]
Holiday Season at the Lungarno Collection! [6691-Views]
DSF To Launch Incredible Daily Grand Raffles And Mega Prizes To Celebrate Biggest-Ever 30t... [6523-Views]
Cigna Healthcare Conducts Free Health Screenings for over 800 Employees [6453-Views]
Don't Miss the 3-Day Super Sale at Mercato and Town Centre Jumeirah! [6146-Views]
Dubai Airports honours the UAE's Founding Fathers for the 53rd Eid Al Etihad [5637-Views]
Announcing the winners of the TikTok Ad Awards 2024 from across the region! [5576-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories