Dubai PR Network, Online Press Release from Dubai and Middle East
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  

Second edition of Saudi Food Show surges in size, expanding global reach and influence

 
Second edition of Saudi Food Show surges in size, expanding global reach and influence

Held under the patronage of H.E. Bandar Ibrahim Al Khorayef, Minister of Industry and Mineral Resources, and in Strategic Partnership with MODON

Strong global support following outstanding business outcomes doubled scale of event

DUBAI – May 12, 2024: Building on the phenomenal success of its inaugural 2023 edition, the second Saudi Food Show - the largest global F&B sourcing event in the Kingdom - promises to surpass the first on every level. Taking place from 21-23 May at Riyadh Front, this year’s edition will be packed with exhibitors, buyers, expert speakers and features making their debut at the show, as the Kingdom continues to point the way for the F&B industry from its preeminent regional position.

Trixie LohMirmand, CEO of KAOUN International, commented: “As the Saudi F&B industry expands and evolves, so we have taken The Saudi Food Show to a record scale for its second edition, on the back of outstanding levels of business transactions from the last edition, with tremendous new orders.'

Over 90% of exhibitors international, marking the most global event yet

Over 1,000 exhibitors, more than double the number from the launch edition, including renowned industry giants ABP (Pepsi) Al Jomaih Bottling Company, Almarai, Americana, Aujan Beverages, Bidfood, BRF, First Mills, IFFCO, JBS, Lactalis, Nadec, Sadafco, Savola and many more are already confirmed. The show has also expanded in terms of global participation with diverse new country representation at the show for the first-time including Brazil, Poland, Switzerland, Spain, Qatar, Azerbaijan, Malaysia, Mexico, France, South Korea, Switzerland, Cambodia and many more offering a tantalising array of new tastes. With 94% of exhibitors coming from outside the Kingdom, Saudi Food Show 2024 will be a truly global F&B showcase.

Three days of carefully curated, actionable content

The Saudi Food Summit will be back, an opportunity to get invaluable expertise and actionable insights into the Saudi regulatory landscape and regional F&B trends, directly from over 90 government representatives, thought leaders and the F&B brands leading the way in the region, through engaging talks and dynamic panels. On the opening day, curated by The Saudi Food Show Strategic Partner MODON, attendees will hear from senior Saudi policy makers from across the Kingdom’s government on the strategic initiatives in place to expand the country’s F&B industry, and thus its contribution to the National Investment Strategy and Vision 2030. The second day of the Summit, driven by the Saudi Restaurants and Cafes Association, Qoot, will take a deep dive into the evolving F&B retail landscape in the Kingdom, with the leadership of key brands including Panda and Yalla Market confirmed to give their insights.

The final day will be centred around Saudifoodpreneur, a new series of workshops that will lift the lid on the dynamism and creativity in the F&B sector both in the Kingdom and across the GCC, and equip Saudi entrepreneurs to scale up their businesses. Curated by Homegrown CPG, Pitch Lounge, and Marketing Strategizer, the workshops will cover investor readiness, pocket-friendly and stress-free brand-building, and tips on how best to scale an F&B start-up, delivered by industry experts including Deepak Kaul, General Manager of The Coca-Cola Bottling Company of Saudi Arabia.

Celebrity chefs to inspire culinary creativity

Top Table Saudi has once again brought together a star-studded line up of renowned international chefs, and local cooking icons, for the largest-ever gathering of celebrity chefs in the Kingdom. The 80+ chefs will captivate audiences with a series of exciting masterclasses unveiling innovative techniques, and showcasing both the international cuisines that have made their way onto menus in the Kingdom, as well as traditional local dishes, all the while exploring the cutting edge of cuisine.

Among the line-up of Michelin-starred chefs revealing their signature techniques and flavours at Top Table Saudi will be Simon Rogan, 3-Michelin starred chef of L’Enclume in the UK and a pioneer of the UK’s farm-to-table movement; Fatih Tutak, Chef and Owner of TURK, Turkey’s first 2-Michelin starred restaurant in Istanbul; Mona Mosly, one of the region’s most recognisable female celebrity chefs, renowned for her creative and innovative twist on classic dishes;  multi-award winning chef and restauranteur Sami Tamimi, co-owner of six London restaurants and author of several best-selling cookbooks; and Rakan Aloraifi, award-winning chef and Founder of KIt catering company.

For the first time outside of the studio, Top Table Saudi will also bring together the star chefs from popular reality TV show Top Chef Middle East to bring their unique take on Arab and Levantine cuisine to a wider audience, exploring both traditional and modern regional cuisine in all its uniqueness and diversity.

Empowering up-and-coming chefs

The YouthX Saudi Young Chef Challenge, designed to empower and showcase young talent working in Saudi hotels to a global audience, will this year take place in partnership with the United Nations Environment Programme (UNEP).  Through their ground-breaking ‘Recipe of Change’ initiative, the Challenge will amplify awareness of food waste and provide vital support to the public, the F&B and HORECA industries in realising UN Sustainable Development Goal (SDG) 12.3, which aims to halve food waste by 2030. Teams of three chefs from some of the Kingdom’s leading hotels will compete for the chance to take part in the international finals in February 2025 at Gulfood, the world’s biggest food and beverage sourcing event.  


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 5379 times
PR Category : Entertainment
Posted on : Sunday, May 12, 2024  1:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dac Is Back: António Takes The Chequered Flag To Make I...
Next Story : Hat trick for Pogačar at the Giro
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [37605-Views]
Unleash Your Inner Royalty with “Call me Queen” Dramatic False Lash Effect Mascara by esse... [36506-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [32074-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Relate... [30520-Views]
Pogačar takes second victory in a row at Giro D'Italia [26121-Views]
Pogačar second on Giro climb of Passo del Brocon [23407-Views]
Porsche Becomes Third Major Manufacturer To Commit To Formula E's Gen4 Era Until At Least ... [22042-Views]
Pogačar triumphs on Queen stage of Giro D'Italia [21443-Views]
Beauty Meets Technology: CHATEAU BERGER Cosmetiques Unveils its Cutting-Edge Skincare Line... [10820-Views]
Rick and Morty x SHEGLAM: Jump into an Interdimensional Makeup Adventure [10463-Views]
Alpen Capital Report highlights investment opportunities amid strengthening investment tie... [7950-Views]
Eid Al-Adha at Bawabat Al Sharq Mall: Mark Your Calendars for Great Family Fun & Big Wins... [7806-Views]
TCL Middle East & Africa showcases their latest line-up of products in Istanbul [7597-Views]
Danube Properties hands over project Pearlz six months ahead of schedule [7421-Views]
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With ... [7392-Views]
Cartier Spring-Summer 2024 Trinity Eyewear Limited Edition [7351-Views]
AIDA-2024 discusses the uses of AI in medicine and cosmetic surgery [7261-Views]
Opening Soon: Union Coop Announces Completion of Silicon Oasis Center [6966-Views]
Qatar Executive Welcomes the World's First Gulfstream G700 Aircraft to Doha [6814-Views]
Largest ever edition of the International Exhibition for National Security & Resilience ge... [6810-Views]
Fenton x Gemfields launch emerald-themed capsule collection with a conscience [6712-Views]
Air Chateau – a promising 360° helicopter operation, gearing to redefine the mobility spac... [6621-Views]
Contemporary Indian Tapas, Cocktails, and Shisha Lounge Indi 16 Now Open at Citymax Busine... [6580-Views]
EDGE Group and Fincantieri Formalise Shipbuilding Joint Venture, MAESTRAL, and Announce 40... [6355-Views]
Day one of International Exhibition for National Security & Resilience (ISNR) Abu Dhabi 20... [6293-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories