August 6, 2013: Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, was named ‘Most Consistent Distributor (Consumer Products)' at the 2013 Symantec MEFA Awards held recently in Dubai. Symantec recognized Alfalak for driving excellence across the Saudi Arabian channel and retail sectors, particularly for the Norton line of computer security and maintenance software. Alfalak received the award in the presence of several senior Symantec officials.
Ahmad Ashadawi, President and CEO of Alfalak, said: “The Middle East & French Speaking Africa (MEFA) region has a very dynamic technology sector and Saudi Arabia happens to be the top IT market of the GCC so we are proud to be recognized as a top performer in these serviced areas. Our partnership with Symantec aligns with our thrust of delivering solutions that incorporate the most effective and trusted solutions in the market. This award inspires us to sustain our successful brand of distributorship for Symantec and all our valued partners and customers.”
“Alfalak has demonstrated consistency in driving excellent results across the channel and retail sectors in Saudi Arabia, earning the company the ‘Most Consistent Distributor' award at the 2013 Symantec Symposium. Alfalak has established long-term trust with vendors and partners, which has led to a strong advantage and excellent results in the market,” said Georges Kaed, Marketing Manager – MENA, Symantec.
Alfalak Electronic Equipment & Supplies Co., which draws on 32 years of expertise in the Middle East's information and communications technology services market, has been classified by the government classification of contractors to bid for government projects in the following categories: general contracting, information technology, electronic security systems and telecommunications.