Getting Visual
Brett Smyth, CEO of EngageME Consulting, explains why Infographics should be at the top of the communication agenda in business
(Dubai, UAE, 17 July 2013): Employees are between 70-90% more likely to engage with visual information, which is why all businesses should consider Infographics as an important creative tool to increase knowledge retention significantly within their organisations.
Infographics provide a visual representation of information, communicating complicated knowledge quickly and clearly by tapping into the brain's spatial and relational capabilities to create meaning.
In a digital age where attention spans are at an all-time low, businesses should look to embrace the important role that Infographics can play in conveying information to employees, showcasing projects to clients and marketing services or products to customers.
Research suggests that people only remember 10% of what they read, and just 20% of what they hear – less than promising figures for those looking to impart key business strategies to audiences via lengthy presentations.
“Currently there's a shift from complicated explanations delivered via ineffective presentations. Visual learning is particularly relevant in the increasingly diverse Middle Eastern corporate landscape, given the multitude of cultures, languages and ethos,” explains Brett Smyth, CEO of EngageME Consulting.
“Infographics can effectively cut through the cultural divide in a way that language sometimes fails to, and can prove invaluable when it comes to promoting common values and establishing a cohesive culture for business. Making subject-matter infinitely more accessible across the board, Infographics can also easily be shared across social media platforms that benefit a company's reputation and online presence.” continued Smyth.
The concept of taking complex ideas and conveying them with just a single still image has been practiced for centuries, and in today's increasingly visual world of stimulus, businesses should position important tools such as Infographics at the top of the communication agenda.
To find out more about visual trends in business visit: www.engagemeconsulting.com.