Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional Foundation

Meet the Foundation of Your Dreams: Benefit Cosmetics Launches POREfessional Foundation

Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo ......read full article

Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics!

Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics!

This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day ......read full article

SHEGLAM's Latest Base Drop Is Here, Serving Smooth Skin and Perfect Glow

SHEGLAM's Latest Base Drop Is Here,   Serving Smooth Skin and Perfect Glow

SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie.The SHEGLAM ......read full article

Soft Girl Energy: The Viral Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft Girl Energy: The Viral  Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, ......read full article

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift ......read full article