ICONS OF AN ICON
United Arab Emirates - November 25, 2020: The ICONS OF AN ICON product story continues with the introduction of a new frame in the Fall/Winter 2020 collection, inspired by Karl Lagerfeld’s signature style and sophisticated attitude.
This unique edition reinterprets the iconic eyewear shape favored by Mr. Lagerfeld to show off with his iconic all black outfits.
United Arab Emirates - November 25, 2020: The Fall/Winter 2020 runways were awash with every shade of brown and beige; ranging from chocolate, caramel and coffee. The 14 fashion brands from the ‘Italian fashion towards Dubai’ initiative have this style category well covered with a beautiful selection including leather trousers, knitwear, warm winter coats and accessories. Available in many different shades, so every woman can find the colour that works best for her.
Call to join Abaytik Stylik design competition, deadline of submission on Nov 29
Dubai, United Arab Emirates; November 24, 2020: Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, has announced Nov 29 as the deadline for its abaya design competition, part of the women empowerment campaign titled Abaytik Stylik (Your Abaya, Your Style).
Those who are interested to join must submit their original abaya design sketches on https://advocacy2.typeform.com/to/OtNNildC. Candidates will go through several stages of the competition including an online coaching session where they will receive tips from fashion design and style experts in the region such as abaya designer Amal Murad.
Selected winners - who will be chosen according to their creativity, originality and overall design aptitude ......read more
Consumers are welcome to explore the product and find out precisely how the Air Dresser refreshes styles and revolutionizes laundry
Dubai, UAE – November 23 2020 - Samsung Gulf Electronics is inviting consumers to an immersive experiential showcasing of its next-generation Air Dresser at Galeries Lafayette, Dubai Mall, on 25 and 26 November. The brand is determined to provide as many people as possible with the opportunity to explore the product up close and personal. Attendees will learn about the Air Dresser’s benefits from a Samsung product expert and witness how the product refreshes personal style.
Available in the UAE through select Samsung brand shops and Samsung e-store, the innovative home appliance is a breath of fresh air in clothing care and keeps every item clean, smooth, and wrinkle-free – ......read more
United Arab Emirates - November 22, 2020: Through these images we invite the viewer to discover what lies behind a Purificacion Garcia bag or accessory once it has been created and sent to our stores.
The process doesn't end once the article is in our warehouse. Before it reaches our customers, it needs to come to life through images which will then become its letter of introduction on social media and our website.
Each bag and accessory is analysed, discussed and the inspiration behind each one defined, so that the end result transmits a concept that fits perfectly within the whole collection. In this way, the 360º bag needs to convey flexibility and movement, or the Homenaje Trenzado must stand out for its colour and the texture of its leather.
It is a journey ......read more
Experience a wild ride through Steve’s rise, fall, and comeback
United Arab Emirates - November 15, 2020: Renowned designer and businessman Steve Madden is launching his honest and raw memoir, “The Cobbler: How I Disrupted an Industry, Fell from Grace and Came Back Stronger Than Ever”, in the UAE today.
Many will recognise the name Steve Madden, but few know the inner workings of the college dropout who overcame his obstacles to establish an incredibly successful multi-million dollar business that disrupted the footwear industry.
“The Cobbler” is an in-depth tell-all, and an extension of the documentary released in 2017 about his experiences, but from his refreshingly-honest first-person perspective.
The book highlights Steve’s unconventional journey from ......read more
By Persil Abaya Shampoo
United Arab Emirates - November 10, 2020: Abayas have evolved from being a traditional wear to fashionable statement. From the closed abaya to open, kimono style, draped, two-piece, and butterfly design, abayas have become the epitome of modest fashion – making more women around the world adopt abaya for its comfort and appearance. Depending on the design and type of fabric, you will know when a specific style is suitable to wear.
Fashion designer Amal Murad shares that an embroidered Abaya is best to match accessories with the colors of the embroidery. Here are some more practical tips from fashionistas across the region on how to style an abaya:
1. Oversized Abayas are in; always go for two sizes bigger than your actual size. – ......read more
4 November, Dubai, UAE 2020: Cool winter breeze is already making its presence felt and it’s time to start making some extra room in the kids' closets for all those cute knitted jumpers, sleek jackets, and layering pieces. But this season is extra special for the little ones, because Max’s brand new winter collection is woodland-inspired and just… oh so cute!
This season’s newest styles feature hues that are warm and playful, as though taken directly from nature. Dotted with cute animal graphics and fur trimmed collars and snuggly materials, this fun and cozy collection from Max is not one you will want to miss!
While you ensure that your little ones are not too hot, not too cold, but just right – Max experts offer tips to incorporate the latest trends into their wardrobes:
1. This ......read more
Winners can win scholarships at French Fashion Institute ESMOD Dubai
Relaunches 2in1 Abaya Shampoo with a more premium look
Dubai, United Arab Emirates; November 4, 2020: Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, launches a self-expression campaign for abaya lovers titled Abaytik Stylik (Your Abaya, Your Style), in conjunction with the re-launch of its 2in1 abaya shampoo.
Abaytik Stylik encourages budding designers to showcase fashionable abaya sketches and get a chance to win scholarships. Selected winners will have the opportunity to attend online certificate programmes at French Fashion Institute ESMOD Dubai, and be featured in fashion e-magazines. Those who are not into designing can also win other money can’t buy rewards.
Ahmed Nasser, Henkel’s ......read more
19 October 2020, Dubai, UAE: If you're new to dressing for two, the world of maternity clothes might be somewhat of a mystery. When it comes to dressing during pregnancy, comfort and style are key. But why wear a glorified sack when you can look elegant?
Max Fashion’s maternity collection offers a complete wardrobe solution featuring comfortable fabrics and an uplifting colour palette with lively graphics. From work wear essentials, to comfortable stretch pieces, to the latest trend hits, the collection has great value options for all expectant mothers.
Dress like the superwoman you are and let Max experts guide you into the world of maternity dressing without losing your personal style:
1. Getting dressed when pregnant doesn’t have to mean losing all sense of personal style. If you’re the type who ......read more
United Arab Emirates, October 15, 2020: The new season for Marina Rinaldi opens with a tribute to Debbie Harry, one of the most iconic and innovative protagonists of the international music scene who left a strong impression on the sound and style of the 1970s and 1980s at the helm of the group Blondie.
Her autobiography FACE IT was published In October 2019, the portrait of a brave, beautiful woman “born to be punk” who faced many difficulties with an unwavering optimism and sense of humour, and whose grit has transformed her into a character capable of surviving time and fashion, source of inspiration for many women today.
Marina Rinaldi's pre-fall collection recreates the glamorous underground atmosphere of Debbie Harry's début.
The colour palette is reduced to the essential: black and white ......read more
HIGH-TECH PERFORMANCE MEETS HIGH-FASHION
United Arab Emirates, October 14, 2020: THAT offers a fashionable assortment of designer sportswear, a unique selection of both women's and men's streetwear to elevate every style.
From stylish sneakers, luxury hoodies, trending tracksuits & t-shirts, to the latest must-have backpacks and accessories - keep your resolutions in
cool workout gear, and look great in it too.
13 October, 2020, UAE: It is that time of the year when in many places across the world, leaves on trees turn to beautiful shades of red and fall to the ground. It is the most colourful and vibrant season of the year – autumn! If you are wondering what trends are going to be hot once the temperature starts cooling down, Max has got you covered.
Style experts at the region’s leading value fashion house are ready to help you put your best foot forward with an impressive array of season-savvy outfits featuring hues that are warm and elegant:
1. Bold colours and prints are in full bloom this season. If you’re a fan of beautiful, bold prints, now is your time to shine. Women can choose a printed midi tiered dress in a vibrant colour like burnt orange and mustard yellow with a neutral jacket or ......read more
SPRING / SUMMER 2021
An ode to life – to the beautiful moments we create together.
United Arab Emirates, October 11, 2020: Unapologetically free-spirited, transcendently bold, and wildly enchanting – The scene is set in the late sixties in Saint-Tropez, the era’s playground and the golden-age of Godard’s New Wave Cinema - where women play the lead and leave a long-lasting impression. A storyline as told by on-screen femme fatales, a series of unexpected adventures on the French Riviera – a place where one goes to get away from it all, but also to get noticed.
The Kristina Fidelskaya Spring / Summer 2021 collection is entitled 'Belmonde' - inspired by the charisma & magnetic persona of famed French actor Jean-Paul Belmondo, and the ......read more
8 October 2020, Dubai, UAE, 2020: The World Handbag Day on 10 October 2020, celebrates one of the most functional, hard-working accessories we own. Bags hold all our essential items and, in most cases, help complete our looks of the day. But with so many kinds of purses and handbags on offer, the endless number of options can be overwhelming.
Experts at Max know how we love to mix up our looks, so they have put together tips on creating the ultimate capsule collection of bags starting with basic styles:
1. The Day Satchel: The building block of your bag collection should be smart enough for work but chic enough for casual outings. A sleek and simple black satchel (AED80) will always be your go-to.
2. The Carry-All Tote Bag: A must for anyone who is never without their essentials, these are the bags that you're always ......read more
7 October, UAE, 2020: To celebrate International Day of the Girl on 11 October 2020, Max Fashion is highlighting the transformative power of apparel as a catalyst of change in the way girls feel and express themselves. This year, under the theme, “My voice, our equal future”, the day reimagines a better world inspired by girls – energized and recognized, confident in their power as change-makers.
Max aims to make every new outfit a new chapter in the wearer’s life and every single moment a time to blossom. Through its collections, the region’s leading value fashion brand engages and empowers young shoppers to think of every dress change as a chance to transform themselves.
Ankur Strivastava, Head of Design, at Max said: “Fashion shopping is more than just about upgrading ......read more
United Arab Emirates, October 06, 2020: Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.
New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at ......read more
United Arab Emirates, October 06, 2020: Explore the wilder side of fashion with Steve Madden's animal print shoes and accessories. It is the perfect way to add an element of glam to any outfit, because it is stylish, lady-like and extremely versatile.
Go fashionable in the casual jeans t-shirt look by pairing it with snake print sneakers or opt for a leopard handbag to add an element of fun to your formal look.
United Arab Emirates, September 28, 2020: Beyond, the new contemporary luxury fashion brand created by female Emirati business owner, Khulood Al Nakhi, introduces itself to the UAE as a Prêt-à-Porter label, showcasing an assortment of contemporary, stylish modest-wear, boasting of femininity, elegance, and delicacy
Borrowing shapes and colors inspired by patterns of nature, the brand’s creative direction looks to make garments chic yet playful, with a touch of sophistication. The collections, both suitable for casual and formal occasions, are composed of rich fabrics manufactured in Italy and France, carefully selected to cater to the tastes of the region. From luxurious artisan-made silk to satin, the fabrics are a result of innovative weaving techniques and creative processes. Through the ......read more
United Arab Emirates, September 21, 2020: Denim jeans are the epitome of versatile clothing. You can easily match the right pair of denim with different pieces in your wardrobe to look chic for the office, going out with friends, and casual weekend wear. Every body type looks great in denim!
Max experts are here to clue you in to easy denim ensembles so you can be sure to look your best every day:
1. If you’re heading out for a party or a relaxed dinner, there’s no need to break out your finest formal wear. Instead, all you need is an awesome outfit that’s simple yet chic. Mom-fit cropped denims with paper-bag waist and tie-ups (AED70) are a great option and look great with a simple white shirt or T-shirt and a colourful jacket for an excellent ensemble that’s sure to impress ......read more
United Arab Emirates, September 20, 2020: When it comes to maternity and nursing outfits, there is no store quite like Mummyista, offering mums easy and chic pieces with lightweight fabrics and a relaxed fit to ensure comfort throughout your 9 months of pregnancy and beyond. Also, the vast majority of Mummyista's pieces are nursing/pumping friendly and will look super flattering with or without a bump, to ensure you get longevity out of your maternity outfits.
So, if you fancy updating your maternity wardrobe with some trendy and easy outfits for coffee mornings or casual lunches with your friends and family, here are some of the new-in pieces that you need to add to your cart when you browse on Mummyista.ae
Legoe Missy Maternity T-shirt
AED 225 ......read more
United Arab Emirates, September 14, 2020: The weather’s evolving and so are our wardrobes - brightening up your wardrobe with sunshine and florals can never go wrong, no matter what the season is! Springfield is your new go-to destination to give your wardrobe a much-needed revamp - whether you’re staying-in or hitting your favourite restaurants or outdoor spots with their stunning options of dresses featuring outfits in colors and lightweight materials.
Springfield’s flowy dresses are surely a staple option for your wardrobe! Available in different colors, length, cuts and even sleeves, you’ll have plenty to choose from to update your looks from Sunday to Saturday! Whether you’re feeling flirty or fierce, or even hopping in for a Zoom or Microsoft teams meeting, Springfield has the perfect ......read more
Inspired by Lyon’s serene, historic countryside, Tyler Ellis’ Fall 2020 collection highlights nature’s inherent beauty by embodying its vibrant hues.
United Arab Emirates, September 13, 2020: From unique silhouettes embellished in sparkling Swarovski crystals to exotics reminiscent of the rich hues of a Peacock’s feathers, the Fall Winter 2020 collection comprises of eye-catching designs that will resonate for generations to come. Structured architectural shapes are softened with radiant metallic hides and custom metal accents, while classic styles are emboldened with an electric emerald palette.
The French countryside’s tranquil atmosphere allows one to step back and enjoy all of nature’s incredible gifts to humanity.
Daughter of revered fashion designer Perry Ellis, ......read more
For Karl Lagerfeld, black remains a core component for Fall 2020.
With perfect pieces for any occasion.
Check Karl Lagerfeld Pre Fall collection, to go back to black from top to toe.
Dubai, UAE, 7 September, 2020: Urban fashion has seen a meteoric rise in popularity over the last decade. Based on individualism, this style is not only comfortable and expressive, it encourages young people to experiment and establish their own identity.
And the good news is, you don’t have to break the bank to enjoy some of the latest street style fashion from all over the world. Max Fashion leads in its Urban section, that is dedicated to young fashion and aimed at Gen Z, where it gives youth across the GCC some of the coolest trends going:
1. Most young women don’t just have one style, they pick and choose from other influences, giving them an eclectic fresh approach to fashion. Team a printed shirt (AED40) and a casual looking jacket (AED65) with a pair of jog pants (AED55). ......read more
What's your go-to poolside look?
United Arab Emirates, September 07, 2020: Yes, it's time to hit the pool, so don't forget to dress pretty and capture those perfect instagrammable shots. Bring out your flowy maxi dresses, cute tank tops and flirty swimsuits and pair them fun shoes and accessories from Steve Madden.
From fabulous carry all bags to ......read more
** Champion Cleaners SuperCrease service will leave you feeling confident and your office attire looking brand new! **
United Arab Emirates, September 03, 2020: After a long season of home-schooling and WFH, many of us are now starting to prepare ourselves for going back to the office, just in time for the new season. With this, comes the perfect time to brush off the ......read more
United Arab Emirates, September 02, 2020: The current pandemic has changed life as we know it. Offices, businesses and schools are starting slowly reopening and our new normal can sometimes be a challenge. Everything looks much different than what we are used to.
A couple of weeks ago, Purificacion Garcia has announced that it will partner with a regional charitable organization ......read more
United Arab Emirates, September 01, 2020: Returning to work has never been the same. For a smoother transition from homewear to workwear, refresh your wardrobe with smart casual clothing suitable for meetings and wash days in both corporate and creative environments.
The following back-to-work outfit ideas are designed by 14 fashion brands, showcasing the renowned craftsmanship of ......read more
United Arab Emirates, September 01, 2020: Whether you're working from home or going back to the office,
Karl Lagerfeld stylish and comfortable pieces from Pre-Fall 2020 will see you through your busy work day in style.
United Arab Emirates, August 31, 2020: As you start prepping your shoedrobe for the new season, there are few styles you must take along. Pick from Steve Madden's bestseller pairs that you would love to walk into the new season with.
Chic slippers will continue to be your 'go-to footwear for the months to come too.
From wearing them at home to staycations, keep ......read more
August 30, 2020: Brought together by the love of craftmanship and refined details, this season two Dubai-based and female-owned brands, HALM and Kristina Fidelskaya, have collaborated on four exclusive bags, as part of the Autumn-Winter 2020 “Dream” collection, set to launch in September.
The collaboration was conceived as a meeting of minds between the founders of each ......read more
It's time to rev up your style for the new season. If you're someone who likes to stay abreast with the latest fashion trends, then the hourglass heels from Steve Madden are not worth missing.
Give a subtle update to your favourite heels by trying a more sculpted style that lends femininity and class to whichever silhouette you choose to pair it with. Explore a variety of shoe styles ......read more
United Arab Emirates, August 19, 2020: Tyler Ellis, the luxury handbag designer has joined forces with UAE based bespoke couturier, Hamda Al Fahim to create a “Limited Edition” capsule collection. The combination of Tyler’s eye-catching, yet classic silhouettes and Hamda’s elegant, hand-embroidered materials, come together to create unique handmade jewels, that ......read more
Champion Cleaners is here to save you money this season with 25% off Backpack Cleaning and Sanitization services!
United Arab Emirates, August 19, 2020: Give your kids’ school backpacks and shoes a new lease of life and protect them from bacteria and germs in time for the back to school season.
Champion Cleaners is the region’s favourite for chemical ......read more
United Arab Emirates, August 18, 2020: Summer 2020 plans may have been altered but that’s no excuse to skip on style. Stay on trend this Summer season with SPRINGFIELD’S uber stylish SUMMER ‘IT’ LOOK! Look and feeeeel good as the Spanish casualwear brand unveils the season’s must-haves that will surely give you that insta-worthy shot for the ......read more
United Arab Emirates, August 18, 2020: FILA announces their collaboration with the global sensation, BTS on a much-anticipated collection launch. Selling out 24 hours after the release in the US, The Voyager Collection is now available exclusively on the FILA Middle East website and in-store at Mall of the Emirates. The collection includes a drop of t-shirts, hats, hoodies, and bags which ......read more
United Arab Emirates, August 17, 2020: Before you step into the new season, step out and revamp your wardrobe with some classic handbags from Steve Madden.
Taking cue from the A/W fashion runway, Steve Madden showcases ladylike styles in deep shades and quintessential shapes that ensure you stay on trend for the months to come.
Update your night out slings ......read more
UAE e-commerce startup eyewa has raised a total of US$11.1 million since 2017 launch
Dubai, United Arab Emirates, 12 August 2020: UAE-based eyewear e-commerce player eyewa, has raised a pre-series B bridge round of US$2.5million from Wamda Capital, EQ2 Ventures and Nuwa Capital.
This is eyewa’s third funding round, it comes hard-on-the-heels of a mid-2019 Series A ......read more
Dubai, United Arab Emirates, August 09, 2020: From kick starting in the sports field to creating a fashion statement from the boardroom to the ballroom, the sneaker trend has seen a power move.
Up your fashion game, by sporting a pinstripe suit with fresh white sneakers for business meetings and try giving a skip to traditional heels and opt for sequined sneakers for weddings. No ......read more
Dubai, United Arab Emirates, August 09, 2020: The Karl Legend collection celebrates Karl as the ultimate icon of fashion.
Styles are embellished with graphic sketches of the legendary designer, or a photograph of his iconic white ponytail as captured from behind.
Ready-to-wear includes a classic leather biker jacket, a white shirt, a bomber jacket, denim, and a ......read more
Prickly Pear Launches Notebooks to Start New Season in Style
Dubai, United Arab Emirates, August 06, 2020: New Dubai lifestyle brand Prickly Pear set out with one very simple goal, to provide people with everyday products that inspire and uplift, without breaking the bank. As we enter a new season in Dubai, embracing returning to our offices, universities and ......read more
Dubai, United Arab Emirates, August 03, 2020: Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames driven by the strong connection between the French legendary tennis tournament created in 1928 and the brand’s innate passion for this inspiring sport.
The collection includes a male and a unisex style crafted from ......read more
The SS20 Collection
An Homage to African Culture, Colour and Craft
Dubai, United Arab Emirates, July 28, 2020: Summer is renowned as a season of colour confidence, an opportunity of creative freedom and expression where a bright and vivid palette is harmoniously blended into light and loose textiles to mirror a cool and calm demeanour, aptly suited to the Middle Eastern ......read more
'La Pause' Spring / Summer 2020 collection
Dubai, United Arab Emirates, July 26, 2020: A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, ......read more
Dubai, United Arab Emirates, July 23, 2020: Treat family, friends, or yourself with fashionable gifts made in the region of Emilia-Romagna, Italy.
Famed for some of the most famous fashion labels in the world, the new initiative ‘Italian fashion towards Dubai,’ introduces 14 beautiful Italian fashion brands.
Eid Al-Adha 2020
Dubai, United Arab Emirates, July 23, 2020: Celebrate In Style. Here we reveal the ultimate Eid gifts from Marina Rinaldi to celebrate the occasion in fashionable form.
We love the shimmering sequinned skirt and the fringed-jacket for glamorous occasions during Eid.
Dubai, United Arab Emirates, July 21, 2020: Dubai based footwear brand, Katrine Hanna, releases their newest collection, ‘Desert Rose,’ inspired by wild and untamed home gardens. The collection is available online at katrinehanna.com, Level Shoes, Rania’s Corner, Gigi and Maison Orient. This season includes several mid heel sandals and a new Bad Banksia.
Katrine ......read more
Dubai, United Arab Emirates, July 20, 2020: Max Fashion has launched brand new collections in light of Eid Al Adha, designed with customers in mind to offer contemporary style with a flattering fit. Eid Al Adha or the ‘Festival of Sacrifice’ is a holy holiday and a time for reflection on heritage, with festivities and creativity as commonplace during the period. With close ......read more
Dubai, United Arab Emirates, July 19, 2020: Looking for something glam and classy this Eid! Steve Madden has got you covered for your much deserved Eid shopping escapades.
Adding perfect elegance to your Eid outfit Steve Madden's ultra-glam Eid collection is all about scintillating metallics on heels and elegant straps on comfortable flats; while unconventional and ......read more
Dubai, United Arab Emirates, July 05, 2020: Get glamorous this Eid with Steve Madden's latest collection of festive fancies. Rich in details and embellished with a festive vibe, it is sure to complement your outfit perfectly.
Be it the scintillating metallics on block heels or the striking stilettos, Steve Madden curates the perfect blend of modesty and class. While ......read more
Launching for the Spring 2021 season, the special-edition capsule collection will fuse KARL LAGERFELD’s iconic aesthetic with Kenneth Ize’s heritage prints and craftsmanship.
Dubai, United Arab Emirates, July 05, 2020: KARL LAGERFELD is pleased to announce it will collaborate with fashion designer Kenneth Ize, to introduce a capsule collection for the Spring 2021 ......read more
Not without my arm candy!
Dubai, United Arab Emirates, June 29, 2020: Your outfit is never complete without a good bag. So, just like you keep a watch out for trends in clothes and shoes, check out what's trending in bags too. The current bag trend is all about shape and the box bag is topping this trend.
Let's welcome the splurge worthy box bags from Steve Madden ......read more
Enjoy a great discount of about 30-75% on selected items across all their stores in the UAE and online too!
June 28, 2020 - Dubai, UAE: Love saving dirhams but love shopping too? Look no further, Dubai Summer Surprise is here! UAE’s chic casualwear brand, Springfield, is back with a bang this summer. Modern, stylish and genuine clothing ......read more
An escape, with 'La Pause' Spring / Summer 2020 collection
Dubai, United Arab Emirates, June 28, 2020: A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, seamless looks provide ......read more
Dubai, 24 June 2020
For the first time ever, the entire event will be hosted virtually maintaining its traditional program through added value innovation. The Shows and Beyond the Shows panel discussions will air live on the AFW website: https://arabfashionweek.org/ and will be broadcasted live to hundreds of thousands of audiences in partnership with leading social media platform Tiktok ......read more
Dubai, United Arab Emirates, June 24, 2020: The all time trending trainers are silhouettes that promise never to go out of fashion. The best example of function going fashion, sneakers have made a smooth elevation beyond the gym and on to the runways.
From the chunky soled sneakers that keep coming back to the high top platforms that have taken streetwear to new heights, ......read more
Karl Lagerfeld Summer 2020
Dubai, United Arab Emirates, June 22, 2020: Karl Lagerfeld showcases the secret for a monochromatic ensemble and a confident attitude.
Layer texture, silhouettes and just a pop of color.
Shop your favourite summer essentials on Amazon & Noon!
Dubai, United Arab Emirates, June 17, 2020: Is there anything better than getting cozy on the couch and shopping through all the latest styles online? That rush of purchasing a new dress with a simple click is almost too good, isn’t it? Stay ahead of the style game while being ......read more
Dubai, United Arab Emirates, June 14, 2020: Now that you can hit the beaches, it's time to slip into chic beach wear.
Stay stylish this summer with these delightful hot weather slides,sandals and bags, in playful pops of colour, from Steve Madden. From cute strappy flatforms and the street style favourite flip flops to trendy totes and backpacks in fluorescent hues, there's ......read more
The SS20 Collection
An Homage to African Culture, Colour and Craft
Dubai, United Arab Emirates, June 10, 2020: The Deema Ajlani Spring Summer 2020 Collection from revered Bahrain based Saudi designer Deema Ajlani expertly brings together these illustrious elements of the season alongside a rich tapestry of culture, colour and customs from the continent of Africa. ......read more
Dubai, United Arab Emirates, June 10, 2020: Karl Lagerfeld has pushed yellow to the forefront as the hottest colour of summer.
Take your citrus hues and sunny disposition well into summer, and shop some silk maxi dresses with cutting-edge design and some contemporary bags.
** Champion Cleaners’ state-of-the-art iGenius technology uses ozone particles to destroy pathogens**
Dubai, United Arab Emirates, June 08, 2020: A recent investigation by the University of Arizona found that over the course of a two-week study, 440,000 units of bacteria were found on a single pair of shoes. Now, more than ever we should consider the ......read more
Dubai, United Arab Emirates, June 07, 2020: Wedge sandals - Our perfect summer silhouette, which is as chic as it is versatile.
The Steve Madden wedge sandals are a must have for your warm weather wardrobe. Step into a pair of tall espadrille wedges and team it with a cutzy summer dress to radiate resort vibes, or choose platform wedges to sport around the pool or when running ......read more
Dubai, United Arab Emirates, June 01, 2020: Add a sports-luxe update to your wardrobe and channel your casual cosy vibes with a Karl Lagerfeld ultimate throw on and go t-shirt or jumper dress.
Dresses include standout logos, cool cut-out features and Bauhaus inspired t-shirt dresses.
Dubai, United Arab Emirates, June 01, 2020: Salvatore Ferragamo interprets one of its most iconic emblems, the gros-grain Vara bow detail created by Fiamma Ferragamo and launched in 1979, in a new range of sunglasses and optical frames fusing timeless appeal and modern elegance.
Offered in intense and joyful nuances, the oversized sunglass shapes are characterized by geometric gradient ......read more
Dubai, United Arab Emirates, June 01, 2020: Vibrant. Bold. Energizing. The perfect summer day is soaked in color, inspired by the warm shades of spices and ceramics from the souk - paprika, chili red, curry yellow, peony pink and Klein blue – with a splash of blue taken from the sea.
Let yourself be transported to exotic destinations with a little Provence on the ......read more
The brand’s first interactive digital game offers consumers the opportunity to win one of four KARL LAGERFELD shopping experiences worth AED250 starting May 19, 2020.
Dubai, United Arab Emirates, May 30, 2020: KARL LAGERFELD is pleased to announce the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, and in ......read more
The golden days of summer are back - and after all that’s happened this year – it’s never felt so good being out in the sun. Just in time for these long-awaited days outdoors, OMEGA has raised the style game with a unique collection of eyewear, with designs that borrow from the brand’s iconic universe, while also projecting an image of contemporary cool.
The first ......read more
Dubai, United Arab Emirates, May 21, 2020:
Not Just for Summer Camp Anymore
There are tons of fun activities out there—but only one that leaves you with something you’ll want to wear. Here’s how to master the art of tie-dye:
Step 1: Get Your Kit Together
Most craft stores sell dye kits with ......read more
Dubai, United Arab Emirates, May 21, 2020: Marks & Spencer has launched its latest collection for Summer, embracing an easy and relaxed approach to style. From stylish maxi dresses and midi dresses adorned in beautiful checked detailing, to laid back jumpsuits and on trend swimwear – Marks & Spencer promises a collection like no other. A fresh combination of colour and ......read more
Dubai, United Arab Emirates, May 20, 2020: Sportmax redefines the rules of denim with the S/S 2020 Denim Culture collection.
Introducing soft playful silhouettes, feminine movement and unusual mix of textures.
Find your perfect fit and discover denim blouses, dresses, skirts, culottes and trench coats.
The brand’s first interactive digital game offers consumers the opportunity to win one of four KARL LAGERFELD shopping experiences worth AED250 starting May 19, 2020.
Dubai, United Arab Emirates, May 20, 2020: KARL LAGERFELD is pleased to announce the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, ......read more
May 20, 2020: For the Autumn-Winter 2020 collection, Kristina Fidelskaya draws inspiration from a poetic world where past, present and future combine. A nostalgic modernist view of the future.
The 2020 AW collection is named “DREAM” to evoke the feelings of Happiness, Hope and Belief. This collection is inspired by having a dream, working on your dream and making your ......read more
New Earth Polo shirts made from recycled plastic bottles and dyed with a waterless process; underscores the goal to use 170 million recycled plastic bottles in our products and packaging by 2025
May 17, 2020: Amid the extremely difficult circumstances the globe is experiencing with COVID-19, it is becoming apparent in real time how dramatic human impact has been ......read more
Dubai, United Arab Emirates, May 13, 2020: The partnership between the American model and body activist and the size-inclusive brand of the Max Mara Group has now reached its fifth edition.
For this capsule, Ashley Graham and the Marina Rinaldi design team further developed the theme of denim, offering an ultra-glam and contemporary ......read more
Spring - Summer 2020
Dubai, United Arab Emirates, May 12, 2020: “Nella narrativa c’è bisogno di più donne come agenti segreti”, dichiara la scrittrice femminista Natasha Walter “dopo tutto, le donne sono allenate a mantenere i segreti”. A Quiet Life, la sua opera di debutto, mette le donne al centro di un romanzo di spionaggio. Non è la prima ......read more
Dubai, United Arab Emirates, May 12, 2020: This spring, Karl Lagerfeld launches their Pixel collection, which features pixelated artworks of Karl and Choupette in primary shades of red, yellow and blue. Ready-to-wear includes a bouclé jacket and matching A-line skirt, with a slightly fringed finish and piping. Chic color blocking appears on a blouse, knitwear and a tunic. A pixelated ......read more
Dubai, United Arab Emirates, May 11, 2020: Loro Piana has always celebrated the pursuit of absolute comfort and wellbeing with extremely comfortable clothes. Precious knitted garments are the answer to the request for an almost intimate pleasure, forever remaining linked with the desire to look impeccable even while relaxing at home.
Loro Piana’s DNA is reflected in the use of ......read more
La collezione SPORTMAX SS20 inizia con un viaggio con le vele spiegate al vento. Un senso di libertà e leggerezza ispirato dal lavoro dell’artista Daniel Wurtzel, noto soprattutto per le sue sculture e installazioni cinetiche. Opere che esprimono la completa armonia tra corpo e mente. La collezione è un potente mix tra femminilità neo-romantica e tailoring, da sempre nel DNA di ......read more
Dubai, United Arab Emirates, May 06, 2020: The Eid Edit by Deema Ajlani from the upcoming Spring Summer 2020 collection, is a light and genteel tribute to the continent of Africa and its rich tapestry of culture and customs. Six original pieces make up the relaxed and carefree capsule, combining a warm and radiant assortment of colours with luxurious fabrics and intricate ......read more
Dubai, United Arab Emirates, May 05, 2020: Recalling ’90s nostalgia, the belt bag has a surprisingly spacious silhouette.
Keep your essentials close with the compact design and go hands-free as you move — whether wearing it around the waist or draped cross-body.
Dubai, United Arab Emirates, May 05, 2020: It's time to turn up the glam quotient and get yourself shopping for Eid.
Like Ramadan, Eid this year may be a tad bit different but let not this hamper your spirit. Pick yourself up and start shopping for your favourite silhouettes for Eid.
Offering chic and elegant designs that reflect the festive spirit of Eid, Steve ......read more
Dubai, United Arab Emirates, May 05, 2020: The three dominating words of Spring Summer 2020 style are pastel, airy and light, but how do they translate to menswear? With the perfect colour palette, most luxurious fabrics, impeccable tailoring and an outstanding eye for detail, the team at Kachins has created suits that truly embody the essence of the Spring Summer season.
In ......read more
Dubai, United Arab Emirates, May 04, 2020: Cool, crisp, timeless but always timely. White in all its shades, from optic to ivory, is the highest expression of a versatile warm-weather elegance. Light layers play with textures, volumes and subtle nuances for a sophisticated take on tonal dressing. Rustic surfaces evocative of handmade carpets, fringes and jacquard knits are countered ......read more
Dubai, United Arab Emirates, May 03, 2020: Max Mara and Weekend Max Mara are offering their UAE customers a home delivery service.
Simply message the teams on the below contacts, to discover the latest collections that can be delivered directly to your home.
Dubai, United Arab Emirates, April 29, 2020: Marks & Spencer introduces its Ramadan edit, with an array of contemporary styles and modern silhouettes. From the much-loved shirt dress and midi, adorned in paisley and floral print, to jumpsuits and dresses designed with playful detailing for little ones – Marks & Spencer offers ultra-feminine pieces this Ramadan where ......read more
Dubai, United Arab Emirates, April 27, 2020: Marks & Spencer have day-to-day work from home looks covered, with options available to shop in a range of colours and playful prints, designed in soft and breathable fabrics to keep women feeling comfortable and looking effortlessly stylish.
For a relaxed home office look, choose from Marks & Spencer’s updated ......read more
Dubai, United Arab Emirates, April 27, 2020: No matter the day, event or outfit, trainers are always a great option.
Karl Lagerfeld’s sneaker collection continues to redefine the quintessential Karl Lagerfeld look, offering a great range of shapes, silhouettes and colours.
Pick from platform sneakers, chunky trainers with slingbacks, bright bolds or ......read more
Dubai, United Arab Emirates, April 26, 2020: From keepsake jewellery to precious bags, discover Max Mara, Sportmax and Weekend Max Mara wishlist this Eid, that anyone would be delighted to unwrap, and some that we secretly hope to receive.
Dubai, United Arab Emirates, April 26, 2020: During a time of peaceful reflection, Mintsa is bringing life to “Earth Generation,’ in its new collection of stunning clutches and bags, available for free delivery across the UAE.
Mintsa’s designs have always been pieces of art, and 2020 will be no different. Its inspiration comes from the most awe-inspiring elements ......read more
Dubai, United Arab Emirates, April 25, 2020: The Queen of pop punk Debbie Harry publishes her memoirs; Marlborough Contemporary stages an exhibition of works from the private collection of Holly Solomon. Looks like it’s time for a reappraisal of the contribution of women to the febrile New York art-cum-club scene in the ‘70s and ‘80s. Debbie Harry talks about the ......read more
Dubai, United Arab Emirates, April 23, 2020: As the sun warms up and helmlines drop, MAX MARA, SPORTMAX and WEEKEND MAX MARA look to the perfect Ramadan selection that will solve your styles woes
Dubai, United Arab Emirates, April 21, 2020: This spring, Karl Lagerfeld launches their Pixel collection, which features pixelated artworks of Karl and Choupette in primary shades of red, yellow and blue. Ready-to-wear includes a bouclé jacket and matching A-line skirt, with a slightly fringed finish and piping. Chic color blocking appears on a blouse, knitwear and a ......read more
Capture your perfect animal prints this summer from MARINA RINALDI
As a continuing staple for stylish women, Marina Rinaldi have many sleek animal print options to take you from day to eveningwear. Mix and match prints including zebra, leopard and tiger to make your outfit style look bold and sophisticated.
Dubai, United Arab Emirates, April 20, 2020: LACOSTE has selected versatile outfits from their ready-to-wear collection exclusively for their customers in the Middle East to celebrate in style throughout the Holy month.
The selection includes stylish pieces from women, men and children. Minimal shapes as well as clean cuts are the defining traits for the season and the ......read more
Dubai, United Arab Emirates, April 19, 2020: Steve Madden reveals its exclusive Ramadan Collection which is perfect to dress up your modest outfit this Ramadan.
Redefining simple sophistication in dainty silhouettes like never before the collection boasts of some eclectic uppers on varied soles to carry you through the day.
Steve Madden takes the accessories game a ......read more
Discover the Steve Madden’s new collection of padlock bags, in styles so trendy, you will not be able to resist picking one for yourself.
Enhance your poise by matching these exquisite shoulder bags with your outfits. Each style features the signature padlock detail, revisiting history’s ‘it’ style.
Dubai, United Arab Emirates, April 14, 2020: For those seeking retail therapy, Karl Lagerfeld are now inviting their UAE customers to shop using WhatsApp.
Simply send a WhatsApp message to the Karl Lagerfeld team, who will send a complete catalogue with the latest collection and accessories.
Pick from sophisticated activewear, iconic ......read more
Spring - Summer 2020
Dubai, United Arab Emirates, April 13, 2020: “Nella narrativa c’è bisogno di più donne come agenti segreti”, dichiara la scrittrice femminista Natasha Walter “dopo tutto, le donne sono allenate a mantenere i segreti”. A Quiet Life, la sua opera di debutto, mette le donne al centro di un romanzo di spionaggio. Non è la ......read more