Dubai PR Network, Online Press Release from Dubai and Middle East
Featured in Fashion
Splash Launches Sustainable Basic Collection for Everyday Look

United Arab Emirates -  February 23, 2021:   Explore Splash’s 100% eco-friendly basic collection, made with sustainable and responsibly sourced materials and fabrics, to complement your earth-conscious lifestyle. The extensive range offers sustainable wardrobe alternatives of high quality in timeless designs and styles. Invest in cool, classic pieces such as 100% Cotton plain V-neck t-shirts that form the foundations of your wardrobe. The women’s basic line-up features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for every woman  and men style, It aims to make fashion looks good, not only on for you, but also for the planet. It uses a high proportion of sustainable eco-friendly materials like BCI certified cotton , FSC certified  rayon, Lenzing , new ......read more

5 Bag Trends to take over 2021 - Steve Madden

Steve Madden is out with the trendiest arm candy to have by your side this season. From organizer purses for the practical to cylindrical bucket bags for the trendsetter, there's something for everyone.  Go ahead and get a stylish head start with trends that have been eye catchers on the runways and the streets alike. If you're a minimalist and like being organised then the utility bag has you covered, it's small and has separate sections to accommodate your essentials. For those who like to stuff everything you'd possibly need in a bag, then you have found your match in the slouch bag. If you have your heart on boxier bags then the cylindrical bucket bag should be your pick.

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The New Originals" for Spring 2021

United Arab Emirates -  February 16, 2021:  The strength of the youth and their freedom to be authentically themselves is the attitude Steve Madden has adopted for its Spring 2021 Collection. Born out of a rebellious spirit, the latest styles set out to influence a new generation of creatives. This season, the Steve Madden collection modernizes boho staples, turning up the volume with exaggerated braided and twisted leather straps and motifs, while chunky flatforms inspire nineties-style nostalgia. Of course, no Steve Madden collection is complete without exaggerated embellishments to make sure the footwear you select every day shows the world how you are original. Steve Madden has been original since 1990 – and are reimagining that journey for Spring 2021.

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Mother's Day Gift Guide - Steve Madden

United Arab Emirates -  February 11 2021:    Mother's Day! Here's to the lady who spends most of her day running around for you!  It's time to show your love for her - but let it be something that's thoughtful and fun. New shoes for mom? It's worth considering, afterall every woman loves a good pair of shoes.  Steve Madden has the perfect selection of shoes and accessories to suit every style and personality. From high heels and clutches for the chic and savvy mom, to sneakers and backpacks for the mom who is always on-the-go, Steve Madden has it all.  So go ahead, gift your mom a gorgeous pair of heels and a bag to match. Not only will she thank you for it, but also cherish it always! 

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Celebrate Individual Togetherness With Max and Be #uniqueandunited Through Fashion

The campaign stands for the importance of diversity and inclusivity in women’s fashion 3 February 2021, Dubai, UAE – Max, the region’s leading value fashion retailer and part of the Landmark Group, has launched a new groundbreaking campaign to celebrate inclusivity and diversity in women’s fashion. Representing the unique cultural mix in the region and recognizing that beauty comes self-expression, the Individual Togetherness campaign encourages people to celebrate individuality in style and togetherness.  For Max, diversity is the standard where a wide range of consumers stand #uniqueandunited. The new campaign is an exploration of different facets and forms of personal style that are integral to the brand’s philosophy—whether it’s sporty, bold, bright, or feminine. With a ......read more

Max & Co - The DOT Edit

A handy crossbody bag, this circular style is inspired by the dot in the MAX&Co. logo.  For SS21 it’s been updated in woven cruelty-free material.  

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The second day highlights of the Arab Fashion Week Mens

Dubai, 30 January 2021:  The second day of the first Men's Fashion Week in the Middle East has highlighted 5 regional and international designers who premiered their fashion films for fall-winter 2021/22.    EGONlab Presented by the Fédération de la Haute Couture et de la Mode (FHCM) on the Arab Fashion Week Men's Official calendar,  the Parisian creative label has combined fashion and societal culture. Tailoring being at the heart of their creation, aiming to redefine masculinity in the society. Tinted with punk DNA their mainly male wardrobe, by its design, adapts to all body types and all ages. EGONlab therefore claims to be a “genderless” brand with the motto “BE WHO YOU ARE, WEAR WHAT YOU WANT”. Aware of ecological and environmental issues is one of their goals to create ......read more

Schedule Announced for the First Men's Fashion Week in the Middle East

-be part of history in the making.   Dubai, 27 January 2021:  The Arab Fashion Council is delighted to announce the schedule for the inaugural Arab Fashion Week- Men’s, featuring 15 regional and international designers from the UAE, Lebanon, Iran, United Kingdom and France.   Completing the eclectic line up, are five emerging menswear designers from Paris Fashion Week Men’s, who have been invited to participate as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode. “Emerging brands express a fashion forward view on the world. We are pleased to present some of these talented designers from the Paris Fashion Week® calendar in Dubai at Arab Fashion Week-Men’s, to allow them to increase their global reach.” Serge ......read more

Splash Unveils Plus Size SS'2021 Collection

United Arab Emirates -  January 28, 2021:   January 2021, Splash, the Middle East’s largest high-street fashion retailer, has unveiled its Spring Summer 21 collection for XXL Brand for both Man & Woman.  We believe in “Body Positivity” and Inclusive Fashion, the brand offers Comfortable Trendy and Affordable Clothing for Everyday need. Splash plus size Collections speak of our commitment to being ‘Sustainable ‘by indulging in eco -friendly Fabrics and Finishes. The sustainable collection & finishes using BCI “better cotton initiative.”, organic cotton, Lenzing viscose and recycled polyester and tech finishes using Anti-Bacterial technology. Don’t miss the tags on garments which specify whether the product is Natural “Natures comfort’, Recycle or ......read more

Steve Madden's Date Night Must - Haves!

United Arab Emirates -  January 27, 2021:    Get ready to put your prettiest foot forward as Steve Madden is out with its ultimate collection of date night must haves! From sparkly sandals and festive flats to bags that can take you from work to dinner with ease, here's a roundup of stunning styles to nab for the occasion.   Thanks to the chills from the weather you may want to consider glitter boots that are a quick and easy way to dress up any ensemble, pair it with a bling sling bag to nail your look. If classic and comfortable is more your style then opt for broad heeled party staples that will let you dance all night long. You'll love it with a slinky dress and hand clutch. You can also keep it classy by pairing your sleek pantsuit with red stilettos that will take you from work to dinner in an ......read more

Pre-Fall 2021

1920 - 2020   United Arab Emirates -  January 24, 2021:   Sportmax’s Pre-Fall 2021 is a journey through time, taking us from the year 1920 to present day 2020, transporting us to four global cities: New York, Paris, Berlin and Shanghai. An homage to an era that embodied rebirth and effervescence, the collection is a transposition of all the hallmark artistic and cultural influences germane to the Roaring Twenties and that still resonate today. It is a contemporary reinterpretation that draws inspiration from the carefree sensuality exuded by the emancipated female, revolutionary flappers of the time. Exuberant and casual, the collection is a tribute to the icons of the era: glamorous and exotic as Joséphine Baker, androgynous as Claude Cahun and creative as Sonia Delaunay. New Sportmax references ......read more

Red, Blush and Black - Steve Madden Is Ready to Celebrate Valentine's Day With the Quintessential Colours of the Occasion

United Arab Emirates -  January 20, 2021:   Steve Madden is ready to celebrate Valentine's Day with the quintessential colours of the occasion - red, blush-beige and black.  Celebrate with yourself, love yourself and be generous to yourself. If you call yourself a shoe lover, then treat yourself to trendy shoes that are perfect for this special day.   If red is the first colour that comes to your mind when we say Valentine's day then go for it! Spice up your casual ensemble with stunning red stiletto pumps, to add that touch of subtle glam. Those who want to avoid any kind of OTT, can opt for black sandals that maintain the balance between fun and elegance. Blush-beige will always remain an all time favourite for those who want to steer away from the obvious red yet celebrate in ......read more

Jalabiyas – Epitome of Grandeur, Grace and Elegance

United Arab Emirates -  January 18, 2021:    No other garment symbolises the heritage of Arabian culture as much as Jalabiyas. The traditional Jalabiyas, hand-crafted by master artisans, trace their origin to ancient times and were loved and treasured by royalty.   The grandeur of the spectacular tunics has been documented and preserved by many historians and museums. It is perhaps the most enduring and iconic garment often passed down generations in a household. Exquisite weaves, rich fabrics, vibrant colours, intricate embroideries and frills were beautifully combined to create magnificent robes for every occasion. Over the years, adaptations of these full-length, flowing gowns spread from the Arab world to different parts of the world including Europe, Asia and Africa.   In 2003, Kashkha pioneered ......read more

The Icons, The Leather

United Arab Emirates -  January 17, 2021:  Forty years of fashion, forty years at the side of women, teaching them how to love themselves every day. In 1980, Marina Rinaldi designed the first collection that would reach the public the following year with a clear objective: eliminate prejudices that saw elegance as a matter of size. From that point onwards, the brand has always stayed loyal to that objective and to a vocation for timeless, high quality items, stylish icons to be loved and worn, like the beautifully designed outerwear. To coats, therefore, Marina Rinaldi dedicates a mini capsule collection of 4 styles – one per decade - that celebrates this product category as a symbol of the brand’s impeccable savoir faire, though reinterpreted with an unusual twist. The trench coat, the duster coat, ......read more

It's time to get your Valentine's Day Shoe Game in Order with Steve Madden

United Arab Emirates -  January 14, 2021:    It's time to get your Valentine's Day shoe game in order. You think it's premature? We say it's simply rational.  Your date, the dress, dinner reservation, you have it all planned for the most romantic day of the year. But let's not forget those statement shoes and accessories that are vital to your overall get-up.  Steve Madden has a carefully curated collection of shoes and handbags that will instantly glamorize the effect of an ensemble, making sure you look your best. From rhinestone boots to delicate slingbacks, Steve Madden has rounded up the perfect date night styles that are sure to make this Valentine's Day look your best one yet.  

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The Ideal 2021 Shoedrobe - Steve Madden

United Arab Emirates -  January 07 2021:   After all the staying at home last year we are more than thrilled to be stepping out now. And this sure calls for a shoedrobe revamp.  It's time for those stunning heels to be at the forefront and the dashing boots to take over the streets coz 2021 better be worth the wait.  Whether you choose cosy flats or sturdy boots, minimalistic classics or chic wedges, Steve Madden's collection has all you need to ensure your shoedrobe has just what you need to walk you through the new year. 

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Kinetics Embraces Winter With a New Collection ‘Blank Space 2020

Dubai, UAE -5 January 2021:  Kinetics, the leading international nail polish brand has announced its winter/holiday collection - Blank Space 2020, a range of 8 fascinating colours inspired by life and desire. The Blank Space 2020 collection will be the start of fresh habits. Featuring bold and equally vibrant colours,the collection gives ladies the freedom to express and set-their own rules. All colours are available both in Shield gel polish and SolarGel nail polish, giving nail paint enthusiasts a wide range of options to express freely and creatively.  The collection features mixed patterns and radically opposite shades that create fascinating combinations, taking nail art fashion into the next level. The codenames of the collection are:#490 Bizzare Steel, #485 Oblivion, #488 Hidden Gem, #486 Pearl Glaze, #487 Silver ......read more

The Arab Fashion Council in Partnership with Facebook, Inc Pioneer the First Men's Fashion Week for the Middle East.

Dubai, 5 January 2021:  The Dubai based Arab Fashion Council has pioneered the first men’s fashion week in the Middle East. Presented by Arab Fashion Week in partnership with Facebook, Inc Arab Fashion Week- Men’s will run from 28-30 January 2021. Thereafter, it will take place twice a year each January and June in line with the menswear fashion week calendar. Reinforcing the Arab Fashion Council’s goal to establish a sustainable platform through which to champion fashion design talent from across the region, both established and emerging menswear designers from the UAE, Lebanon, Qatar, and Iran, have confirmed their participation in Arab Fashion Week- Men’s. Furthermore, as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode, four ......read more

Reebok Celebrates Sustainability with Introduction of [Ree]Cycled Classic Leather Legacy and Legacy 83

United Arab Emirates -  January 04, 2021:   In honor of the [Ree]Cycled Classic Leather Legacy and Legacy 83, Reebok reveals its second iteration of the “Write Your Legacy” campaign. The campaign was created by three ‘Classics Collaborators’ from across the globe – The Kickback (North America), RAAH (Europe), and Youngmin Kang (South Korea) – who use their talent and creations to pave the way for a better future for their communities. While the means of how they impact their communities varies, their legacy is alike: you can’t change what came before you, but you can change what comes next.    Reebok and the ‘Classic Collaborators’ recognize that what and how we create now impacts our future. Therefore, the campaign celebrates the new [Ree]Cycled Classic ......read more

KIRIN Collection SS20 Peggy Gou Presents KRAVE

“Fun, energetic, a sense of freedom.”  December 29, 2020:   For Peggy Gou, this applies as much to her latest Kirin collection as to the raves and festivals where she DJs.  This season, these two worlds merge into one as Krave. The result: coordinated, graphic looks that play out with euphoric expression, self-affirming character and irreverent ease.  Fast-paced days that blur together; ceaseless flights around the world; nights that pulse with sound and light—these are the real-life inspirations behind this collection’s dancing people motifs, the colour-blocked tracksuits and the effortless shirts and dresses. The oversized fits of Kirin’s debut now coexist with more feminine silhouettes. There are structured suits boasting exposed, belted backs, and sporty swimsuits ......read more

DSF Surprises Launch Daily Deals on Favourite Brands

On your marks, get set, shop! DSF Surprises is back and all geared up to help residents and visitors treat themselves to some unbeatable retail deals across the city during the latest edition of Dubai Shopping Festival.  Starting from 27 December until 27 January, a new deal will be unlocked each day at a new retail destination valid for only 24 hours or until stocks last. Each deal will be only revealed the day before it goes live so shoppers must follow the @DSFSocial posts on the DSF website and social channels to be in the know and make the most out of the exclusive offers. That’s not all, avid Snapchatters in the city will be able to experience a new, uniquely themed Snap Lens every week which will ensure their social content stays on point. To discover the Lens’ all they have to do is scan the Snapcode which ......read more

Enjoy Exceptional Discounts at Kashkha in the UAE During the Dubai Shopping Festival 2020

It is the perfect time to top up your wardrobe with the season’s must-haves at Kashkha. The Dubai Shopping Festival (DSF) is here and with it the mega SALE at the Kashkha stores in the UAE. Take advantage of the special DSF offers available both online and in-stores across the emirates and enjoy fabulous discounts on select items starting from 25% to 75%.    According to the Kashkha Management, “DSF is one of the biggest shopping events in the region’s retail calendar and at Kashkha we are delighted to reward and indulge our customers with unbeatable discounts.  On offer at our stores and online platforms is a superb selection of Jalabiyas, Hijabs, Modest Wear and Nightwear at incredible prices.”    Combining classic with contemporary designs, Kashkha is a celebration of ......read more

Make Way for Glitz and Glam Rock

THE BEST PARTYWEAR FOR THE 2020 UNCONVENTIONAL FESTIVE SEASON United Arab Emirates -  December 24, 2020:   Whether you will celebrate on virtual parties or in person, getting dressed up is always a good idea (and mood boosting too!). Fabulous and fun in equal measure, the new dresses are set to steal the spotlight, even in video calls and for all year round. Standouts include voluminous shirtdresses in groovy flower power florals, Lurex knit dresses and fluid jersey midi dresses. Looking for comfort and style? Knitwear gets ready to party this season. Jacquard and crystal embellished sweaters, chunky Lurex knits and oversized or sleeveless sequin sweaters make an impact after dark, especially if worn over similarly shimmering skirts in taffeta, velvet, studded denim or laminated jersey This season’s best ......read more

Better in Boots - Steve Madden

United Arab Emirates -  December 24, 2020:   Always "better in boots" -  chic, trendy and stylish ! Yes the boot weather is now in full swing and Steve Madden's out with its hottest  boots collection. From jewelled slouch boots to the black ankle boot addiction and buckled bikers, it just gets trendier. Take a leaf out of the fashion risk-taker's and pair Steve Madden's show stopping sparkling rhinestone boots with your favourite skinny jeans, a cami and a leather jacket for a night out. If you're looking for a great alternative to a court shoe for the office, then the sleek black ankle boot is perfect. Armed with a little extra coverage they look great with this season's smarter, office-friendly trends. Team them with everything from knitted dresses to ankle-grazing trousers and ......read more

VERSUS VERSACE VICTORIA HARBOUR

Audacious, vibrant and stylish – Versus Versace Victoria is a jewelry watch that is reimagined with a contemporary twist. Iconic in its aesthetic, the timepiece channels the signature spirit of the Maison with spectacular details that include:  3D lion heads on the lugs, Swarovski crystals lining the rehaut and a breathtaking champagne- colored dial with floral guilloche patterns, intercepted by jeweled indices.  The soleil finish of the dial enriches the muted color palette of the timepiece and makes Victoria Harbour the perfect accessory to embellish your special occasions.

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Other Top Stories from Fashion
 
Surprise Loved Ones This Festive Season With the Perfect Gift From Tyler Ellis…

United Arab Emirates -  December 23, 2020:   Add a bit of sparkle and make this festive season oh so merry and bright as you pamper loved ones with a bespoke creation from Tyler Ellis. Known for unique and timeless silhouettes, Tyler Ellis creates the quintessential day-to-night must haves for the stylish, modern woman on the go. With an impassioned commitment to couture and ......read more

Gain Speed, Save Time: Pirelli Extends Partnership With Montblanc…

Now available in the Middle East, the new Montblanc limited-edition luggage line is fitted with Pirelli mini tyres that mirror P ZERO™ line     Dubai, United Arab Emirates – 23 December 2020: Pirelli is extending its partnership with Montblanc with the launch of a new limited-edition luggage, featuring Pirelli mini-tyres that mirror the P ZERO™ tyre line. ......read more

Tory Burch Holiday 2020…

“Our Holiday 2020 collection is a celebration of everything that reminds us of being together.  United Arab Emirates -  December 22, 2020:   Houses filled with family, friends, merry mischief and happy noises. Childhood memories and new traditions. Retro prints and classic looks…. Embroidered tunics, Fair Isle sweaters, timeless handbags and vintage-inspired ......read more

The Wonder Woman buys from Steve Madden…

Be a wonder woman in your own right. Yes, it's time to bring out the boots!    United Arab Emirates -  December 21, 2020:    The season just got more glam with Steve Madden's stellar boots collection. There's plenty to love, from embellished over-the-knee boots in colourful metallic hues to the all time favourite neutral ankle lengths. There are also ......read more

Welcome the Festive Holiday Season in Style with Splash…

United Arab Emirates -  December 17, 2020:    Splash, the Middle East’s largest high-street fashion retailer, unveils a spectacular collection for the festive season. Whether you’re looking for an effortlessly chic attire to enjoy an intimate evening with your family and friends or thinking of surprising your loved ones with fabulous fashion outfit gifts, Splash is ......read more

The New Kashkha Campaign Inspires the Kashkha Woman to Celebrate Nature…

United Arab Emirates -  December 17, 2020:   The new Kashkha campaign, featuring the latest Autumn / Winter Collection, is designed to inspire a desire to get out and enjoy nature and the beautiful Arabian heritage. The stunning range of Jalabiyas, Hijabs and Modest Fashion have been captured in spontaneous styles in scenic outdoor settings. A mix of joyful colours, exquisite ......read more

Ariel Middle East Brings Its Pod Swap Shop to Ripe Market This Weekend…

The sustainable clothing initiative is the ideal reason to reevaluate your wardrobe ahead of the festive season Dubai, UAE - 13 December 2020: Ariel Middle East - one of the world’s most recognisable laundry brands – is bringing their second pop up Pod Swap Shop to Ripe Market at Academy Park this weekend on 18th and 19th December 2020. The boutique comes as part of their ......read more

Max Mara Whitney Bag…

United Arab Emirates -  December 13, 2020:  A homage to Italian creativity and ingenuity, the Whitney Bag came about as the result of the unprecedented partnership between the Renzo Piano Building Workshop and Max Mara. The Whitney Bag made its first appearance in April 2015 at the opening of the new Whitney Museum of American Art building in the Meatpacking District of New ......read more

Ring in the Holiday Season With These Festive Looks From Nemozena…

United Arab Emirates -  December 07, 2020:    In years past, December calendars would be full of holiday parties, office gatherings and black-tie events. The time of year calls for opportunities to dress up in the finest dresses and suits and even enjoy the privilege of skipping events thanks to an overbooked party season. This year, while the world adjusts to a very different ......read more

Steve Madden's Exclusive Festive/Holiday Collection…

The festive countdown is officially on! From bling boots and clutches that will make sure you're a show stealer at any party to super comfortable sandals and slippers to help you stay on trend while travelling, Steve Madden brings to you its exclusive festive/holiday collection. So, whether you're stuck for stocking fillers, the perfect Secret Santa gift or just want to treat yourself ......read more

Karl Lagerfeld Introduces a New Style in the Fall-Winter 2020 Eyewear Collection…

ICONS OF AN ICON   United Arab Emirates -  November 25, 2020:    The ICONS OF AN ICON product story continues with the introduction of a new frame in the Fall/Winter 2020 collection, inspired by Karl Lagerfeld’s signature style and sophisticated attitude. This unique edition reinterprets the iconic eyewear shape favored by Mr. Lagerfeld to show off with his ......read more

Discover Your Perfect Shade of Beige this Autumn/ Winter from Emilia-Romagna…

United Arab Emirates -  November 25, 2020:   The Fall/Winter 2020 runways were awash with every shade of brown and beige; ranging from chocolate, caramel and coffee. The 14 fashion brands from the ‘Italian fashion towards Dubai’ initiative have this style category well covered with a beautiful selection including leather trousers, knitwear, warm winter coats and ......read more

Persil Rewards Aspiring Abaya Designers With Scholarships…

Call to join Abaytik Stylik design competition, deadline of submission on Nov 29 Dubai, United Arab Emirates; November 24, 2020:  Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, has announced Nov 29 as the deadline for its abaya design competition, part of the women empowerment campaign titled Abaytik Stylik (Your Abaya, Your Style).  Those who ......read more

Samsung Invites UAE Consumers to Experience the All New Air Dresser at Galeries Lafayette…

Consumers are welcome to explore the product and find out precisely how the Air Dresser refreshes styles and revolutionizes laundry  Dubai, UAE – November 23 2020 - Samsung Gulf Electronics is inviting consumers to an immersive experiential showcasing of its next-generation Air Dresser at Galeries Lafayette, Dubai Mall, on 25 and 26 November. The brand is determined to provide as ......read more

What You Don't See…

United Arab Emirates -  November 22, 2020:    Through these images we invite the viewer to discover what lies behind a Purificacion Garcia bag or accessory once it has been created and sent to our stores.    The process doesn't end once the article is in our warehouse. Before it reaches our customers, it needs to come to life through images which will then become ......read more

Steve Madden Launches his Highly Anticipated Memoir "The Cobbler" in the United Arab ...…

Experience a wild ride through Steve’s rise, fall, and comeback United Arab Emirates -  November 15, 2020:  Renowned designer and businessman Steve Madden is launching his honest and raw memoir, “The Cobbler: How I Disrupted an Industry, Fell from Grace and Came Back Stronger Than Ever”, in the UAE today.  Many will recognise the name Steve Madden, but ......read more

Top 10 Abaya Styling Tips…

By Persil Abaya Shampoo   United Arab Emirates -  November 10, 2020:  Abayas have evolved from being a traditional wear to fashionable statement.  From the closed abaya to open, kimono style, draped, two-piece, and butterfly design, abayas have become the epitome of modest fashion – making more women around the world adopt abaya for its comfort and ......read more

VERSUS VERSACE LES DOCKS…

A fierce, rebellious and bold, Versus Les Dock’s is an instantly recognizable timepiece from the house of Versus Versace.  The timepiece owes its distinction to the brand’s iconic and refreshing design aesthetic. The Versus logo is pronounced in this timepiece with the lettering taking the place of the indices. The chiseled bezel highlights the intricate detailing on the dial ......read more

Max Kids Winter 2020 Collection Meets Forest Friends!…

4 November, Dubai, UAE 2020: Cool winter breeze is already making its presence felt and it’s time to start making some extra room in the kids' closets for all those cute knitted jumpers, sleek jackets, and layering pieces. But this season is extra special for the little ones, because Max’s brand new winter collection is woodland-inspired and just… oh so cute! This ......read more

Persil Calls Aspiring Abaya Designers to Join Abaytik Stylik…

Winners can win scholarships at French Fashion Institute ESMOD Dubai  Relaunches 2in1 Abaya Shampoo with a more premium look Dubai, United Arab Emirates; November 4, 2020:  Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, launches a self-expression campaign for abaya lovers titled Abaytik Stylik (Your Abaya, Your Style), in conjunction with the ......read more

5 Simple Tips for Effortless Yet Chic Maternity Style…

19 October 2020, Dubai, UAE: If you're new to dressing for two, the world of maternity clothes might be somewhat of a mystery. When it comes to dressing during pregnancy, comfort and style are key. But why wear a glorified sack when you can look elegant? Max Fashion’s maternity collection offers a complete wardrobe solution featuring comfortable fabrics and an uplifting colour ......read more

Marina Rinaldi – Pre-Fall 2020 “Call Me”…

United Arab Emirates,  October 15, 2020:  The new season for Marina Rinaldi opens with a tribute to Debbie Harry, one of the most iconic and innovative protagonists of the international music scene who left a strong impression on the sound and style of the 1970s and 1980s at the helm of the group Blondie. Her autobiography FACE IT was published In October 2019, the portrait of a ......read more

‘That' Concept Store — Everyday Activewear…

HIGH-TECH PERFORMANCE MEETS HIGH-FASHION United Arab Emirates,  October 14, 2020:  THAT offers a fashionable assortment of designer sportswear, a unique selection of both women's and men's streetwear to elevate every style.  From stylish sneakers, luxury hoodies, trending tracksuits & t-shirts, to the latest must-have backpacks and accessories - keep your ......read more

For Him and for Her: Fashion Trends to Watch this Fall…

13 October, 2020, UAE:  It is that time of the year when in many places across the world, leaves on trees turn to beautiful shades of red and fall to the ground. It is the most colourful and vibrant season of the year – autumn! If you are wondering what trends are going to be hot once the temperature starts cooling down, Max has got you covered.   Style experts at the ......read more

Kristina Fidelskaya — Spring / Summer 2021 'Belmonde' Collection…

SPRING / SUMMER 2021 ‘BELMONDE’   An ode to life – to the beautiful moments we create together.   United Arab Emirates,  October 11, 2020: Unapologetically free-spirited, transcendently bold, and wildly enchanting – The scene is set in the late sixties in Saint-Tropez, the era’s playground and the golden-age of Godard’s New Wave ......read more

5 Must-have Bags for Every Woman…

8 October 2020, Dubai, UAE, 2020: The World Handbag Day on 10 October 2020, celebrates one of the most functional, hard-working accessories we own. Bags hold all our essential items and, in most cases, help complete our looks of the day. But with so many kinds of purses and handbags on offer, the endless number of options can be overwhelming. Experts at Max know how we love to mix up our ......read more

International Day of the Girl 2020: Dress Like the Girl You Want to Become…

7 October, UAE, 2020:   To celebrate International Day of the Girl on 11 October 2020, Max Fashion is highlighting the transformative power of apparel as a catalyst of change in the way girls feel and express themselves. This year, under the theme, “My voice, our equal future”, the day reimagines a better world inspired by girls – energized and recognized, confident in ......read more

Marchon Eyewear and Converse Sign Exclusive Global Licensing Agreement for Eyewear…

United Arab Emirates,  October 06, 2020:  Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.  New sun and optical collections designed under this new ......read more

The Wild Side - Steve Madden…

United Arab Emirates,  October 06, 2020:  Explore the wilder side of fashion with Steve Madden's animal print shoes and accessories. It is the perfect way to add an element of glam to any outfit, because it is stylish, lady-like and extremely versatile.   Go fashionable in the casual jeans t-shirt look by pairing it with snake print sneakers or opt for a leopard handbag ......read more

Beyond - The New Contemporary Modest-Wear Brand Reshaping the Future for Emirati Women…

United Arab Emirates,  September 28, 2020:   Beyond, the new contemporary luxury fashion brand created by female Emirati business owner, Khulood Al Nakhi, introduces itself to the UAE as  a Prêt-à-Porter label, showcasing an assortment of contemporary, stylish modest-wear, boasting of femininity, elegance, and delicacy   Borrowing shapes and colors inspired by patterns ......read more

5 Simple Ways to Amp Up Your Denim Game for Under AED 100…

United Arab Emirates,  September 21, 2020:  Denim jeans are the epitome of versatile clothing. You can easily match the right pair of denim with different pieces in your wardrobe to look chic for the office, going out with friends, and casual weekend wear. Every body type looks great in denim!   Max experts are here to clue you in to easy denim ensembles so you can be sure to ......read more

New-in Comfy and Trendy Maternity Pieces from Mummyista…

United Arab Emirates,  September 20, 2020:  When it comes to maternity and nursing outfits, there is no store quite like Mummyista, offering mums easy and chic pieces with lightweight fabrics and a relaxed fit to ensure comfort throughout your 9 months of pregnancy and beyond. Also, the vast majority of Mummyista's pieces are nursing/pumping friendly and will look super flattering ......read more

A Springfield Dress a Day, Keeps Your Style A-Okay…

United Arab Emirates,  September 14, 2020: The weather’s evolving and so are our wardrobes - brightening up your wardrobe with sunshine and florals can never go wrong, no matter what the season is! Springfield is your new go-to destination to give your wardrobe a much-needed revamp - whether you’re staying-in or hitting your favourite restaurants or outdoor spots with their ......read more

Tyler Ellis Presents the Lyon Collection - Fall / Winter 2020…

Inspired by Lyon’s serene, historic countryside, Tyler Ellis’ Fall 2020 collection highlights nature’s inherent beauty by embodying its vibrant hues.    United Arab Emirates,  September 13, 2020: From unique silhouettes embellished in sparkling Swarovski crystals to exotics reminiscent of the rich hues of a Peacock’s feathers, the Fall Winter 2020 ......read more

KARL LAGERFELD – Back to Black…

For Karl Lagerfeld, black remains a core component for Fall 2020. With perfect pieces for any occasion. Check Karl Lagerfeld Pre Fall collection, to go back to black from top to toe.   ...read more

6 Ways Gen Z Can Rock Urban Style in 2020…

Dubai, UAE, 7 September, 2020:  Urban fashion has seen a meteoric rise in popularity over the last decade. Based on individualism, this style is not only comfortable and expressive, it encourages young people to experiment and establish their own identity.     And the good news is, you don’t have to break the bank to enjoy some of the latest street style fashion ......read more

Your Go - to Poolside Look - Steve Madden…

What's your go-to poolside look?   United Arab Emirates,  September 07, 2020:  Yes, it's time to hit the pool, so don't forget to dress pretty and capture those perfect instagrammable shots. Bring out your flowy maxi dresses, cute tank tops and flirty swimsuits and pair them fun shoes and accessories from Steve Madden.   From fabulous carry all bags to ......read more

Restore and Revitalize Your Office Attire With Champion Cleaners!…

** Champion Cleaners SuperCrease service will leave you feeling confident and your office attire looking brand new! **   United Arab Emirates,  September 03, 2020:  After a long season of home-schooling and WFH, many of us are now starting to prepare ourselves for going back to the office, just in time for the new season. With this, comes the perfect time to brush off the ......read more

Back to the New Normal…

United Arab Emirates,  September 02, 2020:  The current pandemic has changed life as we know it. Offices, businesses and schools are starting slowly reopening and our new normal can sometimes be a challenge. Everything looks much different than what we are used to. A couple of weeks ago, Purificacion Garcia has announced that it will partner with a regional charitable organization ......read more

Feel on-Trend With Emilia-Romagna's Workwear Inspirations…

United Arab Emirates,  September 01, 2020: Returning to work has never been the same. For a smoother transition from homewear to workwear, refresh your wardrobe with smart casual clothing suitable for meetings and wash days in both corporate and creative environments.  The following back-to-work outfit ideas are designed by 14 fashion brands, showcasing the renowned craftsmanship of ......read more

KARL LAGERFELD – Working it!…

United Arab Emirates,  September 01, 2020:  Whether you're working from home or going back to the office,  Karl Lagerfeld stylish and comfortable pieces from Pre-Fall 2020 will see you through your busy work day in style.   ...read more

Steve Madden - Shoes of the Season…

United Arab Emirates, August 31, 2020:   As you start prepping your shoedrobe for the new season, there are few styles you must take along. Pick from Steve Madden's bestseller pairs that you would love to walk into the new season with.  Chic slippers will continue to be your 'go-to footwear for the months to come too. From wearing them at home to staycations, keep ......read more

HALM and Kristina Fidelskaya Collaborate On a Limited-Edition Bag Collection…

August 30, 2020:   Brought together by the love of craftmanship and refined details, this season two Dubai-based and female-owned brands, HALM and Kristina Fidelskaya, have collaborated on four exclusive bags, as part of the Autumn-Winter 2020 “Dream” collection, set to launch in September. The collaboration was conceived as a meeting of minds between the founders of each ......read more

Steve Madden Hourglass Heels…

It's time to rev up your style for the new season. If you're someone who likes to stay abreast with the latest fashion trends, then the hourglass heels from Steve Madden are not worth missing. Give a subtle update to your favourite heels by trying a more sculpted style that lends femininity and class to whichever silhouette you choose to pair it with. Explore a variety of shoe styles ......read more

Tyler Ellis Announces First Regional Collaboration With Emirati Designer Hamda Al Fahim…

United Arab Emirates, August 19, 2020:   Tyler Ellis, the luxury handbag designer has joined forces with UAE based bespoke couturier, Hamda Al Fahim to create a “Limited Edition” capsule collection. The combination of Tyler’s eye-catching, yet classic silhouettes and Hamda’s elegant, hand-embroidered materials, come together to create unique handmade jewels, that ......read more

Exclusive ‘Back to School' Discount from Champion Cleaners!…

Champion Cleaners is here to save you money this season with 25% off Backpack Cleaning and Sanitization services!   United Arab Emirates, August 19, 2020:  Give your kids’ school backpacks and shoes a new lease of life and protect them from bacteria and germs in time for the back to school season.  Champion Cleaners is the region’s favourite for chemical ......read more

Slay the Season With Springfield's Summer ‘It' Look…

United Arab Emirates, August 18, 2020:   Summer 2020 plans may have been altered but that’s no excuse to skip on style. Stay on trend this Summer season with SPRINGFIELD’S uber stylish SUMMER ‘IT’ LOOK! Look and feeeeel good as the Spanish casualwear brand unveils the season’s must-haves that will surely give you that insta-worthy shot for the ......read more

Fila X BTS “Voyager Collection” Launches In the Middle East…

United Arab Emirates, August 18, 2020:  FILA announces their collaboration with the global sensation, BTS on a much-anticipated collection launch. Selling out 24 hours after the release in the US, The Voyager Collection is now available exclusively on the FILA Middle East website and in-store at Mall of the Emirates. The collection includes a drop of t-shirts, hats, hoodies, and bags which ......read more

Classic Handbags from Steve Madden…

United Arab Emirates, August 17, 2020:   Before you step into the new season, step out and revamp your wardrobe with some classic handbags from Steve Madden.   Taking cue from the A/W fashion runway, Steve Madden showcases ladylike styles in deep shades and quintessential shapes that ensure you stay on trend for the months to come.   Update your night out slings ......read more

Eyewa Raises Us$2.5million Pre-series B Bridge Round…

UAE e-commerce startup eyewa has raised a total of US$11.1 million since 2017 launch   Dubai, United Arab Emirates, 12 August 2020: UAE-based eyewear e-commerce player eyewa, has raised a pre-series B bridge round of US$2.5million from Wamda Capital, EQ2 Ventures and Nuwa Capital.  This is eyewa’s third funding round, it comes hard-on-the-heels of a mid-2019 Series A ......read more

Kicks Start - Steve Madden Sneaker trends…

Dubai, United Arab Emirates, August 09, 2020:  From kick starting in the sports field to creating a fashion statement from the boardroom to the ballroom, the sneaker trend has seen a power move.  Up your fashion game, by sporting a pinstripe suit with fresh white sneakers for business meetings and try giving a skip to traditional heels and opt for sequined sneakers for weddings. No ......read more

Karl Legend – Pre Fall 2020…

Dubai, United Arab Emirates, August 09, 2020:    The Karl Legend collection celebrates Karl as the ultimate icon of fashion.  Styles are embellished with graphic sketches of the legendary designer, or a photograph of his iconic white ponytail as captured from behind.  Ready-to-wear includes a classic leather biker jacket, a white shirt, a bomber jacket, denim, and a ......read more

New Month, New Goals…

Prickly Pear Launches Notebooks to Start New Season in Style   Dubai, United Arab Emirates, August 06, 2020:   New Dubai lifestyle brand Prickly Pear set out with one very simple goal, to provide people with everyday products that inspire and uplift, without breaking the bank.  As we enter a new season in Dubai, embracing returning to our offices, universities and ......read more

Lacoste Launches the Roland - Garros Eyewear Collection…

Dubai, United Arab Emirates, August 03, 2020:  Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames driven by the strong connection between the French legendary tennis tournament created in 1928 and the brand’s innate passion for this inspiring sport. The collection includes a male and a unisex style crafted from ......read more

Deema Ajlani | The Eid Edit…

The SS20 Collection  An Homage to African Culture, Colour and Craft Dubai, United Arab Emirates, July 28, 2020:  Summer is renowned as a season of colour confidence, an opportunity of creative freedom and expression where a bright and vivid palette is harmoniously blended into light and loose textiles to mirror a cool and calm demeanour, aptly suited to the Middle Eastern ......read more

Kristina Fidelskaya - Summer Essential…

SUMMER ESSENTIALS  'La Pause' Spring / Summer 2020 collection           Dubai, United Arab Emirates, July 26, 2020:  A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, ......read more

Perfect Gifts for Eid Al Adha…

Dubai, United Arab Emirates, July 23, 2020:  Treat family, friends, or yourself with fashionable gifts made in the region of Emilia-Romagna, Italy. Famed for some of the most famous fashion labels in the world, the new initiative ‘Italian fashion towards Dubai,’ introduces 14 beautiful Italian fashion brands.     ...read more

Eid Al Adha 2020 - Marina Rinaldi…

Eid Al-Adha 2020 Dubai, United Arab Emirates, July 23, 2020:   Celebrate In Style. Here we reveal the ultimate Eid gifts from Marina Rinaldi to celebrate the occasion in fashionable form. We love the shimmering sequinned skirt and the fringed-jacket for glamorous occasions during Eid.         ...read more

Home-Grown Footwear Designer, Katrine Hanna, Releases her Newest Collection ‘Desert Rose'…

Dubai, United Arab Emirates, July 21, 2020:   Dubai based footwear brand, Katrine Hanna, releases their newest collection, ‘Desert Rose,’ inspired by wild and untamed home gardens. The collection is available online at katrinehanna.com, Level Shoes, Rania’s Corner, Gigi and Maison Orient. This season includes several mid heel sandals and a new Bad Banksia. Katrine ......read more

Max Fashion: Gorgeous and Great Value Outfits to Try This Eid Al Adha…

Dubai, United Arab Emirates, July 20, 2020:  Max Fashion has launched brand new collections in light of Eid Al Adha, designed with customers in mind to offer contemporary style with a flattering fit. Eid Al Adha or the ‘Festival of Sacrifice’ is a holy holiday and a time for reflection on heritage, with festivities and creativity as commonplace during the period.  With close ......read more

Eid Edits by Steve Madden…

Dubai, United Arab Emirates, July 19, 2020:   Looking for something glam and classy this Eid! Steve Madden has got you covered for your much deserved Eid shopping escapades.  Adding perfect elegance to your Eid outfit Steve Madden's ultra-glam Eid collection is all about scintillating metallics on heels and elegant straps on comfortable flats; while unconventional and ......read more

Celebrate Eid with Steve Madden…

Dubai, United Arab Emirates, July 05, 2020:   Get glamorous this Eid with Steve Madden's latest collection of festive fancies. Rich in details and embellished with a festive vibe, it is sure to complement your outfit perfectly.   Be it the scintillating metallics on block heels or the striking stilettos, Steve Madden curates the perfect blend of modesty and class. While ......read more

Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize…

Launching for the Spring 2021 season, the special-edition capsule collection will fuse KARL LAGERFELD’s iconic aesthetic with Kenneth Ize’s heritage prints and craftsmanship. Dubai, United Arab Emirates, July 05, 2020:   KARL LAGERFELD is pleased to announce it will collaborate with fashion designer Kenneth Ize, to introduce a capsule collection for the Spring 2021 ......read more

Box Bags from Steve Madden…

Not without my arm candy! Dubai, United Arab Emirates, June 29, 2020:   Your outfit is never complete without a good bag. So, just like you keep a watch out for trends in clothes and shoes, check out what's trending in bags too. The current bag trend is all about shape and the box bag is topping this trend.  Let's welcome the splurge worthy box bags from Steve Madden ......read more

Dubai Summer Surprises Best Buys - Springfield's Hottest Deals…

Enjoy a great discount of about 30-75% on selected items across all their stores in the UAE and online too!        June 28, 2020 - Dubai, UAE:   Love saving dirhams but love shopping too? Look no further, Dubai Summer Surprise is here! UAE’s chic casualwear brand, Springfield, is back with a bang this summer. Modern, stylish and genuine clothing ......read more

Kristina Fidelskaya - An Escape, With 'La Pause' Spring / Summer 2020 Collection.…

An escape, with 'La Pause' Spring / Summer 2020 collection      Dubai, United Arab Emirates, June 28, 2020:   A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, seamless looks provide ......read more

The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 24th to 26th 2020…

Dubai, 24 June 2020 For the first time ever, the entire event will be hosted virtually maintaining its traditional program through added value innovation. The Shows and Beyond the Shows panel discussions will air live on the AFW website: https://arabfashionweek.org/ and will be broadcasted live to hundreds of thousands of audiences in partnership with leading social media platform Tiktok ......read more

Trending Trainers from Steve Madden…

 Dubai, United Arab Emirates, June 24, 2020:   The all time trending trainers are silhouettes that promise never to go out of fashion. The best example of function going fashion, sneakers have made a smooth elevation beyond the gym and on to the runways. From the chunky soled sneakers that keep coming back to the high top platforms that have taken streetwear to new heights, ......read more

Karl Lagerfeld - Monochromatic Look…

Karl Lagerfeld Summer 2020        Dubai, United Arab Emirates, June 22, 2020:   Karl Lagerfeld showcases the secret for a monochromatic ensemble and a confident attitude. Layer texture, silhouettes and just a pop of color.   ...read more

Chic & Affordable Shopping Now a Few Clicks Away With Springfield!…

Shop your favourite summer essentials on Amazon & Noon!          Dubai, United Arab Emirates, June 17, 2020:  Is there anything better than getting cozy on the couch and shopping through all the latest styles online? That rush of purchasing a new dress with a simple click is almost too good, isn’t it? Stay ahead of the style game while being ......read more

Beach Necessities - Steve Madden…

Dubai, United Arab Emirates, June 14, 2020:   Now that you can hit the beaches, it's time to slip into chic beach wear. Stay stylish this summer with these delightful hot weather slides,sandals and bags, in playful pops of colour, from Steve Madden. From cute strappy flatforms and the street style favourite flip flops to trendy totes and backpacks in fluorescent hues, there's ......read more

Deema Ajlani SS20 Collection…

The SS20 Collection An Homage to African Culture, Colour and Craft     Dubai, United Arab Emirates, June 10, 2020:   The Deema Ajlani Spring Summer 2020 Collection from revered Bahrain based Saudi designer Deema Ajlani expertly brings together these illustrious elements of the season alongside a rich tapestry of culture, colour and customs from the continent of Africa. ......read more

Karl Lagerfeld - Sunny Yellow…

Dubai, United Arab Emirates, June 10, 2020:   Karl Lagerfeld has pushed yellow to the forefront as the hottest colour of summer. Take your citrus hues and sunny disposition well into summer, and shop some silk maxi dresses with cutting-edge design and some contemporary bags.   ...read more

Ensure the Hygiene of your Handbags & Shoes with Champion Cleaners…

** Champion Cleaners’ state-of-the-art iGenius technology uses ozone particles to destroy pathogens**    Dubai, United Arab Emirates, June 08, 2020:   A recent investigation by the University of Arizona found that over the course of a two-week study, 440,000 units of bacteria were found on a single pair of shoes. Now, more than ever we should consider the ......read more

Wedge Shoes from Steve Madden…

Dubai, United Arab Emirates, June 07, 2020:   Wedge sandals - Our perfect summer silhouette, which is as chic as it is versatile. The Steve Madden wedge sandals are a must have for your warm weather wardrobe. Step into a pair of tall espadrille wedges and team it with a cutzy summer dress to radiate resort vibes, or choose platform wedges to sport around the pool or when running ......read more

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