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Featured in Events & Exhibitions
Gastech 2021 Exhibition and Conference Opens as Global Energy Industry Gathers to Set…

Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, Opens Gastech 2021 Exhibition and Conference   His Excellency Dr. Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology, and Managing Director and Group CEO of the Abu Dhabi National Oil Company (ADNOC) sets out vision for low carbon future of the sector Ministers from world’s leading energy economies and business leaders discuss role of gas, LNG, and hydrogen in meeting future demand for energy Gastech brings together more than 15,000 global industry professionals in the gas, LNG, hydrogen, and energy sectors to map out journey ......read more

Wilo Participates at the 5th Arab Water Forum in Dubai…

September 21, 2021:  In support of regional efforts to develop sustainable water solutions for the Arab world, Wilo Middle East has joined government leaders and water sector experts at the 5th Arab Water Forum, which is currently being held from September 21 to 23 at the Grand Hyatt Hotel in Dubai, UAE.  As a strategic partner from the private sector, Wilo is bringing its expertise and unique capabilities in enhancing water management, led by Yasser Nagi, Group Sales Director for MENA and Managing Director for UAE and Egypt.,  Thanks to Wilo’s long term experience in the market, the climate protection company identified water leakage as one of the main concerns in densely populated rural communities in the region. This is the reason why the team is showcasing Wilo-SiBoost Smart Helix EXCEL, which is a ......read more

Brazil Embassy Showcases Expo 2020 Dubai Participation to Diplomatic Community Over Culinary Delight…

Dubai, September 21, 2021: Brazil’s Ambassador to the UAE, H.E Fernando Igreja showcased Brazil’s participation at the Expo 2020 Dubai to the diplomatic community in Abu Dhabi at an exclusive luncheon session, serving some of the signature dishes of Brazil prepared by the acclaimed chef, Geraldo Thomazini, with a verve and passion he is known for in his scrumptious culinary skills. The Ambassador highlighted the diversity of the country’s cuisine, culture, food products, tourism and investment potential at the session, while guests feasted on a six-course food journey starting from charcoal cassava to start with, and ending with the Shakespearean themed desert Romeu & Julieta, served in contemporary style and ambience. In between the glimpses of the Brazilian pavilion on screen, guests were also enthralled ......read more

Dubai Muscle Show, Dubai Active and Dubai Active Industry return to Dubai this October…

Back for 2021 and bigger and better than ever!  Eight-time Mr Olympia champion, Ronnie Coleman and the most successful Arab bodybuilder and reigning Mr Olympia bodybuilding champion, Big Ramy, to headline Dubai Muscle Show Dubai, United Arab Emirates, Sunday 20, September 2021:  Mark your calendars! Held in collaboration with Dubai Sports Council, The Middle East’s largest fitness and wellness exhibition that includes Dubai Muscle Show, Dubai Active and Dubai Active Industry, is making a highly anticipated comeback this year for an action-packed three days of fitness and fun from 28th to 30th October 2021.  Featuring the biggest names in fitness, the most diverse schedule of workout classes and the greatest number of exhibiters than ever before, this year’s event is set to be the best one yet. ......read more

Novartis to Showcase the most Promising Frontiers of Science at the Swiss Pavilion during Expo 2020 Dubai…

• During the opening month of Expo 2020 Dubai, Novartis will debut their exhibition and showcase the most promising frontiers of science, the most transformative innovations in medicine, and the most significant healthcare needs.   • During Expo 2020 Dubai, Novartis will showcase four pillars at the Swiss Pavilion that include Data Science and Artificial Intelligence, Cell and Gene Therapy, Building Trust with Society, and Patient Community.   Dubai, United Arab Emirates - 19, September 2021:  With Expo 2020 Dubai, the world's greatest show, just around the corner, Novartis, a leading global medicine company, will make its appearance during the opening month of Expo 2020 Dubai at the Swiss Pavilion located at the Opportunity District. As a leading global medicines company, and consistently ......read more

HHC to Showcase Success Stories at ADIHEX 2021…

Dubai - 15, September 2021: The Hamdan Bin Mohammed Heritage Center (HHC) announced today its participation, through the Fazza Championships Department, in the 18th edition of Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX).  Held under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative of Al Dhafra Region and Chairman of the Emirates Falconers’ Club, ADIHEX will take place in ADNEC, Abu Dhabi, from 27th of September to 3rd of October 2021.  “This marks the HHC’s seventh participation at one of the most distinguished global platforms, bringing together distributors and partners, national and international entities to launch and promote latest products and services, with the core motive of promoting and preserving UAE’s cultural ......read more

Major Saudi Aerospace Players to take part at Dubai Airshow 2021…

15, September 2021:  Dubai Airshow 2021, the much-anticipated event that will bring the global aerospace and defence industry together in Dubai, is set to witness a major presence of Saudi aerospace players. The Saudi exhibitors will showcase their innovative products and services and take part in key partnerships to support the aerospace and defense industry.  Exhibitors from the Kingdom of Saudi Arabia (KSA) participating at the upcoming Dubai Airshow include the General Authority for Military Industries (GAMI); General Authority of Civil Aviation (GACA); Saudi Aerospace Company; Saudi Arabian Military Industries (SAMI); Advanced Electronics Company (AEC), a subsidiary of SAMI; Saudi Arabian Airlines, OxfordSaudia Flight Academy ; and GDC Middle East.  Eng. Muneer Bakhsh, CEO at GDC Middle East, said: ......read more

SAIF Zone Concludes Fruitful Participation in the Big Five Show…

Sharjah September 15, 2021:   The Sharjah Airport International Free Zone Authority (SAIF Zone) concluded fruitful participation in the 42nd Big Five, the Mena region’s largest building and construction show, which took place from September 12-15 at the Dubai World Trade Center. The authority platform has managed to attract representatives of major economic events and those involved in the construction sector from various countries participating in the exhibition to learn more about the Zone's logistical capabilities and integrated services system that meets the needs of the construction sector. This includes advanced infrastructure, modern multi-purpose warehouses, and a variety of plots of land with an area of 2,500 square meters. A considerable number of investors who visited the Zone's stand were ......read more

Bank's Reach is Tangible, its Relevance is Questioned, say Experts at Finnovex ME 2021…

On the first day of the international summit, experts deliberated on innovation and digital advancements in banking sector, along with resilient and agile transformation strategies.  Dubai – Sep 08, 2021: Subsidiarity of banking system and digitalization boost of banking sector is the need of the hour, say experts assembled at Finnovex Middle East 2021 in Dubai. Reach and relevance are the golden word that the industry must include in its constitution and follow for transformation of banking sector in the Middle East, one of the world's fastest growing regions in the banking and capital markets sector.  Digitalization is about leveraging technology and innovative tool to improve the efficiency and efficacy of a given process. Because of the multidimensional benefits this brings, digitalization and by ......read more

Dubai Summer Surprises Saves Best For Last With Up To 90 Percent Off in Super 3-Day Final Sale!…

Dubai, United Arab Emirates; 01 September 2021: As this year’s Dubai Summer Surprises (DSS) comes to a close, shoppers will be supercharged by an epic final sale featuring huge savings of up to 90 per cent!  The 24th edition of the annual summer retail festival will slash prices even further for three days from 2 to 4 September, the official end of DSS. Residents and visitors can explore a huge selection of promotions, with great sales as well as big reductions on everything from the latest in-trend fashions to home accessories and everyday essentials.    The three-day DSS final sale is the perfect way to bring the curtain down on 10 weeks of sensational shopping, family fun, fantastic festivities, huge promotions and great giveaways.   Organised by Dubai Festivals and Retail Establishment (DFRE), DSS ......read more

RetailME Recognizes 100 Most Powerful Icons of US$1 Trillion Retail Industry in the Middle East…

More than 200 leaders in the Middle East retail industry joined RetailME ICONS – the 100 most powerful leaders of the MENA region awards gala – that celebrated the successful transformation of the retail sector that is emerging out of the Covid pandemic   Date: Dubai, UAE; August 9, 2021 RetailME announced a roster of the 100 most powerful retailers in the Middle East – in the first industry-wide comprehensive audit in the MENA region’s US$1 trillion retail industry, during an award ceremony on August 4, 2021 at the JW Marriott Marquis. RetailME ICONS, the MENA region’s first-ever retail power list, realigned the industry along with the changing retail environment that has been shifting from the traditional brick-and-mortar to omnichannel retailing accelerated by the COVID-19 pandemic. The ......read more

10th Edition of IGCF to be held on Sept 26 – 27, Announces Sheikh Sultan bin Ahmed Al Qasimi…

International Government Communication Forum 2021 will be held at Expo Centre Sharjah under the theme, ‘Historic lessons, Future ambitions’   Sultan bin Ahmed Al Qasimi: IGCF 2021 marks the beginning of a new journey for Sharjah and the UAE in envisioning the future of global government communications     • The global pandemic has demanded new models of government communications.  • 2021 edition to chart path based on historical experience and current realities, and envision the future of government communications.     Sharjah, 09 August 2021   Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), has announced that the 10th edition of the International Government Communication Forum (IGCF) will be held on ......read more

11th Edition of SIAL Middle East and Abu Dhabi International Date Palm Exhibition to begin next December in Abu Dhabi…

 Decision was made to enhance exhibitions’ competitiveness and raise international participation given exceptional current global circumstances    UAE – 27, July 2021:  Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the launch dates of the 11th edition of SIAL Middle East have been announced. One of the Middle East’s largest food, beverage, and hospitality events, held concurrently with the Abu Dhabi International Date Palm Exhibition (ADDPE), SIAL ME will be launched from 7 – 9 December 2021 by the Abu Dhabi National Exhibitions Company.   Both exhibitions will be held in December, instead of September, to ensure the ......read more

ABB to Present Sustainable Solutions at Dubai EXPO 2020…

Dubai - UAE: Company will highlight how technology can play a key role in building a low-carbon society and preserving resources. ABB will participate in the Dubai EXPO 2020 as an official partner of the Swedish Pavilion and showcase its leading technology in a digital and interactive way partnering with more than 100 companies and institutions. With a history of more than 130 years and Sweden as one of the birthplaces of the company, ABB will join the country’s efforts to highlight the most innovative solutions that will help build a smart society under the pavilion’s theme of “Co-creation for Innovation”. The exhibition is the first Expo ever that is taking place in the Middle East. A meeting point for businesses and governments, EXPO 2020 will run from October 1, 2021, to March 31, 2022. As part of its ......read more

5th Al Dhaid Date Festival begins at Expo Al Dhaid…

Sharjah, July 24, 2021: The fifth edition of the Al Dhaid Date Festival has launched today Thursday at the Expo Dhaid. The four-day event is organized by the Sharjah Chamber of Commerce & Industry (SCCI) amid the participation of dozens of palm growers along with the official bodies concerned with palm cultivation.  Present at the opening were, HE Sultan Abdullah bin Elwan, Acting Undersecretary of the Ministry of Climate Change and Environment, HE Abdullah Sultan Al Owais, Chairman, SCCI, HE Mohammed Ahmed Amin Al Awadi, Director-General, SCCI, Muhammad Musabeh Al Tunaiji, General Coordinator of the Festival, Rashid Mohair Al Ketbi, Chairman of the Screening and Evaluation Committee, Khalifa Rashid Al Tunaiji, Chairman of the Events and Theater Committee, Jamal Saeed Bouzanjal, Head of the Media Committee, in addition to a ......read more

5th “Al Dhaid Dates Festival” to launch on 22 July: SCCI…

Sharjah, July 6, 2021:  The Sharjah Chamber of Commerce and Industry (SCCI) said that the fifth edition of the Al Dhaid Dates Festival will take place from 22 to 25 July at the Al Dhaid Expo Center. The event is supported by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. This came during the coordination meeting of the organizing committee, headed by HE Abdullah Sultan Al Owais, Chairman, SCCI. Present at the meeting were members of the committee, HE Muhammad Ahmed Amin Al-Awadi, Director-General of the Chamber, Muhammad Musabah Al-Tunaji, Rashid Muhair Al-Ketbi, Khalifa Rashid Al-Tunaiji, Jamal Saeed Bu Zanjal, Sultan Muhammad Shattaf, Khalil Muhammad Al-Mansoori, and Muhammad Al-Darmaki. Abdullah Sultan Al Owais stressed that the festival is considered one of the most ......read more

Hasher Bin Maktoum Al Maktoum Inaugurates the 20th edition of Dubai Derma…

Over 14,500 Participants Explore the Latest Innovations Exhibited by More than 350 Exhibiting Companies Representing more than 500 International Brands The Value of the Dermatology and Cosmetic Industry is Worth Around 20 Billion Dirhams Dubai- United Arab Emirates, 6 July 2021: His Highness Sheikh Hasher Bin Maktoum Al Maktoum, Director General of Dubai Department of Information officially inaugurated the 20th edition of Dubai World Dermatology and Laser Conference & Exhibition ‘Dubai Derma’, the leading event in the Middle East, Africa Market, and beyond, earlier today at the Dubai World Trade Center. The leading event is set to continue for three consecutive days, until July 8th, with the participation of top-tier doctors, specialists, experts and leading companies.  The opening ceremony began with a ......read more

Expo Al Dhaid to host first Eid Al Adha fair…

Sharjah/Al Dhaid, June 6, 2021:  Al Dhaid, the capital of the Central Region of the Emirate of Sharjah, is set to become the centre of attraction as the country gets ready to observe Eid Al Adha. Expo Al Dhaid, the sister concern of Expo Centre Sharjah, is set to host the first Eld Al Adha Exhibition from July 7 to 10, 2021, the only event of its kind to be held in the country that aims to help residents and visitors celebrate the occasion.  Al Kadi Exhibitions, in association with Expo Centre Sharjah, will organise the event at Expo Al Dhaid, bringing together leading retailers to the Central Region in the run up to Eid Al Adha.  “Eid Al Adha is just a few weeks away, and is a time for family get-togethers, gift giving and special prayers. We have been organising pre-Ramadan, Ramadan, Eid Al Fitr and Eid ......read more

MBRU Showcases Its Pioneering Dental Programs at 25th UAE International Dental Conference & Arab Dental Exhibition…

Quintet of specialist Masters programs, a residency and an internship program broadens career development opportunities for dentists  UAE, 1 JULY: Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) has leveraged its participation at the 25th UAE International Dental Conference & Arab Dental Exhibition (AEEDC Dubai), to showcase its growing education opportunities for post-graduates pursuing a career in dentistry. The University is promoting five postgraduate programs at Hamdan Bin Mohammed College of Dental Medicine (HBMCDM) and Dubai Dental Hospital, the first and largest dental hospital in Dubai: Master of Science in Endodontics; Master of Science in Orthodontics; Master of Science in Pediatric Dentistry; Master of Science in Periodontology; Master of Science in Prosthodontics. Admissions for the ......read more

Sun, Sales and Fun Dining! Dubai Summer Surprises, the Annual Mega Retail Celebration, Gears Up for an Exciting 24th Edition…

Dubai, United Arab Emirates - 27 June 2021:  Another edition of the Dubai Summer Surprises (DSS) is finally here! Back for its 24th year, the annual retail celebration will feature 10 weeks of sensational shopping, food, fun and festivities, super promotions, epic giveaways and fountain shows plus much more with daily activities taking place across the city from 1 July to 4 September.   Over the years, DSS has put Dubai firmly on the global shopping and tourism map. Not only is it widely considered the number one family summer destination for residents and visitors from around the region and beyond, but it also showcases the very best of what Dubai’s hospitality, hotel, restaurants, entertainment and retail sectors have to offer. This year’s fun packed Calendar of Events was officially announced on 27 June at ......read more

Jameel Library Hosts Insightful Research Display about the Development of UAE's Education Systems…

Exciting free workshops and guided tours for children and teenagers at Jameel Arts Centre    Exhibition:  Library Circles: Maysoon Al Dwairi Date: May 26, 2021 - November 29, 2021, 4-6 pm Location: Jameel Library In its latest iteration of Library Circles, Jameel Library presents a research display by Maysoon Al Dwairi which zeroes in on a crucial moment in the UAE’s history – the development of its education systems.  The research, presented through a selection of readings, recollections of oral histories, an annotated archival display and a commissioned text, looks at the period right before and after the unification of the Emirates in 1971, grounding these accounts within philosophies of education in the Arab and Muslim worlds.  A core component of Maysoon’s research ......read more

France, a Global Player in Medical Devices at the Cutting Edge of Innovation…

United Arab Emirates, June 21, 2021:   France will have a strong presence at Arab Health 2021, bringing 51 businesses to further herald its medical expertise. Located in the French Healthcare pavilion organized by Business France in Za’abeel Hall 2 and Sheikh Rashid Hall, they will unveil their latest innovations designed to take up major challenges in healthcare. French Healthcare shows off its strong medtech expertise at Arab Health 2021 As a high point for innovation at Arab Health every year, French Healthcare businesses have formed strong bonds with countries in the region over recent years. France enjoys an excellent reputation, not only for its innovation capacity but also for the partnerships and commercial relations it sustains with Middle Eastern firms. The most represented sectors in 2021 at the ......read more

What if THE Opioid* Crisis Solution was Showcased at Arab Health 2021?…

o The French Healthcare drug-free therapeutic alternative to opioids o A clinically proven innovation in osteoarthritis knee pain treatment   DWTC, Za'abeel 2 (French pavilion - Booth Z2H53)     United Arab Emirates- June 16, 2021:   The 2021 edition of Arab Health will take place in Dubai from 21 to 24 June. This edition’s line-up will include an innovative company working in the field of medical devices and e-health: Sublimed. The show will be an opportunity for the start-up to unveil its drug-free chronic pain management device: actiTENS   Sublimed, an innovative start-up   Did you know that 20% of the world's population suffers from chronic pain?  Founded in 2015, Sublimed understood the main challenges and innovates developing a non-drug and ......read more

360° Virtual and Hybrid Events Steal the Show…

Dubai, United Arab Emirates – 9, June 2021:  Reimagine virtual & hybrid events – be it out of space, an island getaway or a futuristic cityscape - it’s time to take your attendees on a journey beyond.  Presenting 360X, a fully customisable and immersive virtual & hybrid events platform that takes conferences, award shows, concerts, exhibitions, brand launches and more up several notches.  Virtual events have been the buzzword over the last year but for most part have stuck to being flat 2D websites with dull conference rooms and exhibition halls. 360X hopes to give visitors a chance to explore virtual events in unique settings that leave them in awe. For instance, take a look at their groovy Tesla-inspired theme park. With stunning 3D 360° designs and interactive features, ......read more

HH Sheikha Salama Bint Hazza AlNahyan Announces Participation In This Year's Sharjah International Book Fair (SIBF)…

5, June 2021, Dubai, United Arab Emirates:  Acclaimed Emirati author and member of the UAE ruling family, HH Sheikha Salama Bint Hazza Al Nahyan, announces her participation in this year’s Sharjah International Book Fair (SIBF), set to take place 3 November to 13 November 2021, as part of the promotional campaign around her latest children’s book release, The Horse, The Saluki, & The Falcon. Under the guidance of His Highness Sheikh Dr. Sultan Bin Mohammad AlQasimi, member of the Supreme Council of the UAE and Ruler of Sharjah, and under the flagship of Sharjah Book Authority, the Sharjah International Book Fair (SIBF) is an annual international cultural event which exhibits and promotes the work of acclaimed Arabic & International authors, and the publishing industry. Additionally, the book fair runs ......read more

2nd Big Shopper Sale Kicks Off Today at Expo Centre Sharjah…

Sharjah, 2 June 2021:  The 2nd edition of the Big Shopper Sale has begun Wednesday amid the participation of all major global brands, homegrown labels as well as regional players who will be offering the best deals on lifestyle, beauty, and fashion products to woo shoppers. The five-day mega sale event offers and fantastic deals and exciting discounts of up to 70% on the latest home appliances, smartphones, fashion, handbags, evening dresses, elegant abaya, perfumes, and cosmetics. Major brands and retailers are taking part in this event, including Aldo, Al Mandoos, Aldo Accessory, Call it Springs, LC Waikiki, Hush Puppies, Toms, Brand Bazaar, Gant, Lasenza, Lacoste, Fila, Belissimmo Perfumes, Crayola, VTECH, and more. "The Big Shopper Sale aims to support the retail sector in the Emirate of Sharjah and create a ......read more

A Remarkable Reunion Day for the Design Community…

Day 1 highlights from INDEX     Dubai, United Arab Emirates - June 01, 2021:  INDEX, the long awaited international interior design trade show, opened its doors today to thousands of visitors, marking the first day for the industry’s professionals to reconnect in-person since 2019. Free seminars, product showcases, networking opportunities, and exceptional engaging experiences all took place on the show floor, with visible excitement to reunite.    Opened by his Highness Sheikh Ahmad bin Saeed Al Maktoum at the World Trade Center, guests were welcomed to explore over a global variety of exhibits and experiences through a dramatic archway installation designed by Kristina Zanic Design Consultants and built by Bond Interiors, titled “The Bottleneck. Inspired by the Covid case ......read more

The Hotel Show Dubai 2021: Opening Highlights from Day One…

Day one at The Hotel Show Dubai 2021 offered a long-overdue opportunity for industry leaders to meet face to face with an array of interactive discussions, demonstrations, and engaging exhibits Dubai, 31st May 2021:  The Hotel Show Dubai 2021, the largest event of its kind in the region, returned live and in-person today at the Dubai World Trade Centre. The show welcomed thousands of enthusiastic visitors and exhibitors from over 20 countries, which is running for three days, until Wednesday, June 2nd, 2021. The 21st edition of The Hotel Show Dubai was inaugurated by His Royal Highness Sheikh Ahmed  bin Saeed Al Maktoum, adding significance to the opening moment and underlining the importance of live events as an integral element of the region’s hospitality industry.  Exhibitors included a selection of ......read more

12th Sharjah Children's Reading Festival Connects 80,000 Visitors to a World of Books, Culture, and Knowledge…

Held under the theme 'For Your Imagination', live and virtual cultural sessions and on-ground workshops were held in strict adherence to UAE’s COVID-19 regulations Sharjah, May 30, 2021:  After having connected more than 80,000 reading enthusiasts of all ages with authors and publishers from 15 countries in a series of both live and virtual interactions, and in strict adherence to the UAE’s precautionary measures against COVID-19, curtains came down on the 12th edition of the Sharjah Children’s Reading Festival yesterday (Saturday, May 29) at Expo Centre Sharjah.   Held under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, and the directives of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, wife of His Highness the ......read more

‘The Ultimate Fight': A Powerful Stunt Show at SCRF 2021 Talks of Video Addiction in Kids…

Show staged at the 12th Sharjah Children’s Reading Festival’s Comics Corner Sharjah, May 29, 2021:  In today’s world, where children are obsessed with playing stimulating video games almost constantly, professional-stunt show ‘The Ultimate Fight’ conveyed a powerful message about the dangers of game addiction at the 12th Sharjah Children’s Reading Festival (SCRF).   “The show is a story about children who play computer games all day long till they get sucked inside the game and become avatars themselves,” said Cosimo, Director, Day Dreamers Entertainment.  Replete with amazing parkour stunts and acrobatics, the 20-minute show has motivating theatrical performances. Caught within the screen of their favourite video game, the characters develop skills they could ......read more

Authors at SCRF 2021 Reinforce Role of Children's Books in Introducing Young Readers to World Cultures…

Panel discussion at 12th Sharjah Children’s Reading Festival hosts Emirati author Fatima Sultan Al Mazrouei and US-based writer, Ambika Anand Prokop Sharjah, May 29, 2021:  Prominent cultural experts have highlighted the role of children’s books in introducing young readers to global cultures and creating young climate change champions through stories that address topics such as sustainability and environment, at a panel discussion hosted at the Al Safa Art and Design Library in Dubai as part of the expanded cultural outreach agenda of the 12th edition of the Sharjah Children’s Reading Festival (SCRF).  Held yesterday (Friday, May 28), the session titled ‘You Can Change the World’, hosted Fatima Sultan Al Mazrouei, award-winning Emirati author, novelist, poet and storyteller, and Ambika ......read more

Attack of the Titans, Tokyo Ghoul, Death Note, One Piece: Scrf 2021 Was a Manga Treasure Trove for Young Comic Lovers…

Sharjah Children’s Reading Festival offers readers the marvelous opportunity to find their best-loved manga books in one exclusive corner Sharjah, May 28, 2021:  Tapping into the growing global demand for manga, organisers of the 12th Sharjah Children’s Reading Festival (SCRF) have created a Comics Corner for readers to browse and select their best-loved titles from the popular Japanese graphic novel genre, which a lot of SCRF visitors claim are almost impossible to find anywhere else.  It’s proved to a big boon for 16-year-old high school student Shaima who has been searching for Komi Can’t Communicate for a while. “They didn’t have this title at the Sharjah International Book Fair (SIBF) last year, so I came back thinking maybe I would have some luck this time. And look! I just ......read more

Science Made Fun at SCRF 2021: Children Explore the Workings of Density and Mass…

Delightful workshop ‘Ocean Layers’ integrates art with science  to ignite young minds at the 12th Sharjah Children’s Reading Festival Sharjah, May 29, 2021:  Blending science with aesthetics, children gained a deeper understanding of density and mass as they created their very own mini-ocean inside a glass jar at the ‘Ocean Layers’ workshop held at the 12th Sharjah Children’s Reading Festival (SCRF).  “Here, children learn how the density of heavy substances have a stronger gravitational pull through an easy ocean experiment, while learning the names of all the layers of the ocean,” said Sarah Mezher, who was facilitating the workshop.  “What is most interesting is that children are always surprised to learn that the ocean is actually made up ......read more

Children's Art Should Focus on being Fun say Experts at SCRF 2021…

Why plays and puppet shows should entertain rather than instruct  was discussed at the 12th Sharjah Children’s Reading Festival Sharjah, May 29, 2021 Books, plays, puppet-shows and other creative art forms can bring value to children and capture their attention by being more entertaining than moralistic or instructional. This was the essence of ‘The Fun Industry’ discussion held at the Cultural Forum yesterday (Friday, May 28) during the 12th Sharjah Children’s Reading Festival (SCRF).  “Children come to the theatre to have fun, not to learn. Give them what they need. Authors all over the world need to research the psychology of a child. What makes them dance, what makes them scared, what makes them hate, what do they aspire to do? Authors need to be able to answer these critical ......read more

Book of Dreams: An Awe-Inspiring Educational Play is Rapturing Audiences at SCRF 2021…

Debut staging of Sharjah Book Authority’s first original production for Sharjah Children’s Reading Festival sold out   Sharjah, May 29, 2021:  Visitors to the 12th edition of the Sharjah Children’s Reading Festival (SCRF) were completely smitten by the ‘Book of Dreams’ show staged on Thursday evening. Produced by Sharjah Book Authority (SBA), the play is for all age groups and highlights the value of books and the impact of reading on changing realities and fulfilling dreams and aspirations. Translating the festival’s theme ‘For Your Imagination’, the performance ignited the imagination, particularly of the young audience, and underscored book’s role in achieving goals and dreams. The actors took the audience on a joyful journey of lyrical narrative and ......read more

Hala Badri Inaugurates Third Edition of Foundry in Dubai…

- The exhibitions keep pace with the emirate's cultural and creative momentum and affirms its position as a hub for culture and creativity. - Dubai Culture is committed to supporting creative talents in the emirate and strengthening its position as the capital of the creative economy.   Dubai, UAE - 28 May 2021: Hala Badri, Director-General of Dubai Culture and Arts Authority (Dubai Culture), inaugurated the third edition of Foundry exhibition, a progressive art, cultural, and co-working space on Sheikh Mohammed bin Rashid Al Maktoum Boulevard in Dubai, inspired by the emirate's flourishing cultural scene. Foundry presents a rich programme of contemporary art exhibitions, workshops, film screenings and other related fields, providing an opportunity for the creative community in Dubai, the UAE and the world to ......read more

SCRF 2021: Emirati Authors Recommend Setting up of Creative Writing Training Institutions…

To mark Emirati Writer's Day, a panel discussion titled ‘Emirati Authors: Reality and Aspiration’, was held at the 12th Sharjah Children’s Reading Festival Sharjah, May 28, 2021:  At the 12th Sharjah Children’s Reading Festival (SCRF), prominent Emirati authors and literary professionals gave a call for the establishment of creative writing training institutions to enhance the skills of aspiring writers in creating content that connects readers with their culture while also enhancing their knowledge and critical thinking.  In a panel discussion held to mark the annual celebrations of Emirati Writer's Day, the eminent participants highlighted the importance of fostering a culture of literary critique and reviewing all new titles with a keen eye prior to their publication and ......read more

Art is Vitally Important for Children, Experts say at SCRF 2021…

Discussion at the Cultural Forum focuses on how art helps children understand the world better at the 12th at the Sharjah Children’s Reading Festival  Sharjah, May 27, 2021:  Art as a tool for therapy was the topic of an invigorating discussion titled ‘Understanding the World’, which took place at the 12th Sharjah Children’s Reading Festival (SCRF). The bilingual session led by two experts in the realm of arts opened focus on how children must be encouraged to express themselves through various forms of art so they can gain a better understanding of the world.  Speaking at the event virtually all the way from Geneva Switzerland, Art Psychotherapist Fransie Frandsen said art has an immensely therapeutic effect on children as it makes them aware of themselves. This subsequently leads to ......read more

Young Innovators Experiment With Augmented Reality Technologies At the 12th Sharjah Children's Reading Festival…

Young creators thrilled to see technology turn their art works into moving images SCRF 2021 Sharjah, May 28, 2021:  The Augmented Reality workshop at the 12th Sharjah Children’s Reading Festival is a one-of its kind experience where young geeks can draw a character and see the 2D image jump and move, literally, from the surface of the paper to a digital space on a gadget.  “We make the character they draw come to life,” said workshop presenter, Mahmud Kobtan, who is a certified lead trainer at UAE-based accredited coding platform for children, Geek Express.    Similar to holographic images and the popular game Pokemon Go which took the world by storm a few years back, the workshop allows any art work or a Magic Cube to be projected into real life through a phone or a ......read more

Books in Fashion at SCRF 2021!…

Colorful characters entertain visitors with their powerful silent act at the Sharjah Children’s Reading Festival  Sharjah, May 28, 2021:  Visually vibrant and highly entertaining, colorful characters in stunning costumes are livening up the 12th edition of the Sharjah Children’s Reading Festival (SCRF) with their graceful appearances. With personalities as distinct as the solid colors they are dressed in from top to toe, each has one thing in common – they love to read and are seen holding a book of their own as they walk past curious bystanders with a confident stride through the halls and lobbies of Expo Centre Sharjah.  Pointing to each other’s books with creatively choreographed expressions, these characters are dressed in three primary colors of Red, Blue, Yellow, as well as the young ......read more

Write, Draw, Repeat: US Author and Illustrator Kevin Sherry Advises his Young Audience at SCRF 2021…

The author regales audience with his love for wild and whacky creatures at the Sharjah Children’s Reading Festival Sharjah, May 28, 2021:  A bright blue ‘bear’ stepped out of the distant woods and waddled his way into Expo Centre Sharjah, strumming a guitar, singing lively songs, and cracking witty ‘bear’ jokes, much to the amazement of young visitors at the 12th Sharjah Children’s Reading Festival (SCRF).  US author and illustrator Kevin Sherry’s spectacular entry at the ‘Author Meets Children’ session at SCRF 2021, set the tone for his hourlong journey into the imaginative world of animal characters, real-life experiences, histrionic storytelling, and the inspiring tale of how his first picture book, I’m The Biggest Thing In The Ocean, came ......read more

Pop in to the Sharjah Children's Book Festival or a Little Bit of Pop-up Magic!…

Get creative at the Pop-Up Book workshops, held twice daily until May 29, at Expo Centre Sharjah Sharjah, 28 May 2021:  A special creative energy hung in the air at the Pop-Up Book workshop at the 12th edition of the Sharjah Children’s Reading Festival, as young girls and boys aged 7-13, immersed themselves in cutting, assembling and gluing colourful images to create their own 12-page story book.  Snip, snip, snip – the scissors flew through the colourful images on sheets of papers as the young ones twisted and turned every page to cut out complex shapes and pictures.  “Fold, cut, colour, and glue – these are the basic steps to creating a magical pop-up surprise,” explained Assaad Dumen, who guided the participants in a step-by-step process of making their own three-dimensional works ......read more

Liven up your child's weekend with SCRF's augmented reality workshop at the Yas Mall…

At this exciting workshop, which runs from 4-9pm until May 29,  participants will learn how to turn their art into 2D characters   Sharjah, May 28, 2021 This weekend, young artists in Abu Dhabi can grab a unique opportunity to watch their drawings come to life at the Augmented Reality Colouring workshop brought to Yas Mall by the 12th Sharjah Children’s Reading Festival (SCRF).   In these 50-minute sessions, kids will discover the basics of 2D imagery in a simple, hands-on workshop designed to stimulate the thinkers and creators in them. Participants will get to choose from a variety of colouring page options – wildlife, ocean life, cityscapes, and more. Once ready with their artworks, the workshop instructor will teach them how to use an augmented reality (AR) application on iPads they will be ......read more

Befriend Technology to get your Child to Read, Authors Advise Parents at the 12th Sharjah Children's Reading Festival…

Discussions at SCRF 2021 draw focus on how technology should be used to inculcate the habit of reading in children Sharjah, May 27, 2021: How can parents help children develop a relationship with books from a young age? This topic of discussion at the Sharjah Children’s Reading Festival (SCRF)’s Cultural Forum allowed for a stimulating exchange of ideas between two prominent children’s book authors.  According to Abby Cooper, who attended the event virtually from her hometown in Minnesota, the first step is to get children excited about reading. “It is absolutely important that they hold a book in their hands and turn its pages, even if not reading it. Children need to form a physical connection with books and a fondness for them before the words in them take young readers on journeys to new ......read more

House of Wisdom makes learning fun at Sharjah Children's Reading Festival…

Futuristic library nurtures children’s love of learning through fun, playful, tech-oriented activities at SCRF 2021 Sharjah, 27 May 2021:  Science, technology and art merge at the iconic House of Wisdom’s pavilion at the 12th Sharjah Children’s Reading Festival where the futuristic social and cultural hub is fuelling the imagination of young girls and boys through highly immersive and interactive workshops in an engaging learning environment.  At the series of sessions hosted yesterday (Tuesday, May 25) at Hall 5 in Expo Centre Sharjah, the futuristic library led children on an exploration into the science behind chemical reactions through a fun and easy ‘Glowing Lava Lamp’ experiment and built up their charade game skills by scanning and unlocking images and figures behind QR ......read more

Educational Versus Fiction: A Gentle Tug of War unfolds at SCRF 2021…

Parents point to academic books while children lean towards story books at the 12th Sharjah Children’s Reading Festival   Sharjah, May 27, 2021: As Fatma Al Darmki, an Emirati mother of three young girls, leafed through the pages of a collection of BrainQuest Workbooks at the 12th edition of the Sharjah Children’s Reading Festival, it was the attractive, pastel-hued cover of Build Your Unicorn that seemed to have caught the fancy of 6-year-old Moza.  More than the beautifully detailed artwork within its thick glossy pages, or the warm-hearted stories in the book, what appealed to the young girl was her fond love of the majestic animal. “I love unicorns because of their beautiful horns and wings, but I adore their colourful rainbows even more!”  Justifying her choice, Al Darmki said: “I ......read more

A Detailed Daily Disinfection is Enabling Visitors a Safe, Worry-Free SCRF Experience…

State-of-the-art smart ultra-violet devices being employed to sterilise the entire Sharjah Children’s Reading Festival venue  Sharjah, May 27, 2021:  Prioritising the safety of participants and visitors alike, Sharjah Book Authority (SBA), organisers of the 12th Sharjah Children’s Reading Festival (SCRF), has been running a daily disinfection and sterilisation programme of the festival venue at Expo Centre Sharjah since the opening of the event on May 19.  Once the doors of the festivals close every night, a team of specialised personnel begin a thorough disinfection drive of SCRF’s halls, lobbies, publisher stands, books and other merchandise on display, and workshop areas. Both surfaces and the air are sterilised in line with internationally approved health and safety standards, and the ......read more

If Red is for Anger, Blue is for? Kids Learn How to Use Colour to Depict Emotion in Comic Books at SCRF 2021…

Sharjah Children’s Reading Festival teaches children how colours are a crucial element in Comic Book Art  Sharjah, May 26, 2021:  Introducing children to the concept of using colours and shapes to effectively design and depict emotion in comic books, the Background Design workshop at the 11-day Sharjah Children’s Reading Festival (SCRF) was the perfect opportunity for young artists to understand the vital role of colours in any illustrated book’s narrative, not just comics.  “We teach children the connection between colours and feelings, and its role in shaping the visual storyline of a comic book. A red background, for instance, is a popular signifier of anger or even excitement, whereas blue is usually associated with sadness,” noted architect and independent illustrator, Samar ......read more

20th Airport Show Concludes with Focus on Flexible Technology in Post-COVID-19 World…

The show presented a variety of the solutions defined by a strong focus on contactless technologies, Artificial Intelligence, biometrics, electronic bag tags and offsite processing New technologies and clean mobility solutions ensuring hygiene and safety of passengers were also showcased prominently Dubai, 26 May 2021: The 20th edition of the Airport Show concluded in Dubai after three days of successful run as key decision-makers from major airports in the Middle East, North Africa and South Asia (MENASA) met reputable exhibitors at the first international event of this nature since the outbreak of COVID-19 and bid goodbye with a renewed sense of optimism and positivity about regaining the lost tempo of growth and expansion. As the landmark edition of the show took place in the hybrid format -- physical and digital format, it ......read more

Exciting Games Enhances Kids' ‘Smart Skills' at SCRF 2021…

Sharjah Children’s Reading Festival hosts a variety of enjoyable activities that foster critical social and emotional learning skills  Sharjah, May 26, 2021:  Several simple and highly enjoyable activities aimed at developing key social and emotional learning skills in children of all age groups were hosted at the Variety Workshop at the ongoing 12th Sharjah Children’s Reading Festival (SCRF). At a session held, two teams of kids faced off one another as they attempted to grab a coloured ball from a box with a mechanical tong. They had to then run and drop it into a smaller basket placed 150 yards away. The team that managed to put most balls into the basket emerged the winner.  “These activities have been designed for children to learn the value of teamwork, and how to plan, focus, and ......read more

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