Dubai, July 7, 2015: Living the fast-paced London lifestyle?  No time for eight hours beauty sleep?  Thank heavens for new Wake Me Up Foundation from Rimmel, available from August 2015.  Tired, jaded skin is history.  Now you can wake up and glow!

Wake Me Up is Rimmel’s first liquid foundation that instantly re-awakens skin with a healthy, radiant looking glow whilst also minimising signs of premature skin ageing.  No matter how late you got home last night, this anti-fatigue foundation immediately eliminates visible signs of tiredness so skin looks rejuvenated.  No one need know you were partying ‘till 3am!

So what’s Rimmel’s secret? Firstly, the foundation’s light, smooth texture glides on easily to give a 100% pore-less coverage with an even, flawless, natural-looking finish.  Secondly, it contains radiance pearls to illuminate skin with a gorgeous, healthy-looking glow.  And thirdly, the high-tech formulation features peptides, which helps increasing skin elasticity, so it can recover and bounce back more quickly.   As a result, skin looks more radiant, fresher, younger and less tired and the appearance of tell-tale fine lines and wrinkles is reduced.  Finally because the future beauty of your skin is all-important, Wake Me Up Foundation has an SPF 15 to help protect it from the sun’s damaging rays.  
 
Easily match the foundation to your skin tone thanks to the wide palette of six shades ranging from light to medium/warm.  Result: you look natural, not mask-like.  Effortlessly easy to blend and immediately moisturizes so skin feels hydrated all day, Wake Me Up feels so lightweight and comfortable that you won’t even notice you’re wearing it.  As Rimmel knows your life never stops, Wake Me Up lasts all day: this hard-working make-up stays-put and keeps you shine free for up to 10 long hours. 

Wake Me Up Foundation is presented in a sleek glass bottle that will make a luxe addition to any dressing table.  Revealing the foundation shade inside, the transparent glass is embossed down-the-side with the distinctive Rimmel logo.  The front of the bottle features glamorous bright orange and white graphics: the chic new colour code for this Rimmel Foundation.  To complete the stand-out look, the bottle’s orange pump is topped with a striking pearlescent orange cap, which signals vibrant energy and positivity.   Just what you need to wake you up!

Kate Moss Stars in Ad Campaign
With her hectic work schedule and enviable social life, Rimmel ambassador Kate Moss is the obvious choice to star in the Wake Me Up Foundation print, television and internet advertising campaign.  The British supermodel and style icon looks naturally radiant in the print ad: her skin perfectly luminous, her blonde hair flowing and one arm stretched as if she’s recently woken up.  Kate, you glow girl!

If you’re a girl-on-the-go, living life in the fast lane, don’t change your hours: change your foundation.  Re-awaken and illuminate skin with the new anti-fatigue effect and flawless finish of Wake Me Up Foundation.  Wake up and glow!