The age of (skin) enlightenment continues to evolve, as La Prairie’s White Caviar Collection, an unprecedented brightening and firming phenomenon in one luminous collection, expands with new White Caviar Illuminating Moisturizing Cream.  After all, beautiful skin is synonymous with a bright, even-toned complexion – one that has a lifted, moisture-plumped look and feel, and White Caviar Illuminating Moisturizing Cream was designed to help impart all of that and more.

With White Caviar Illuminating Moisturizing Cream, legendary lift is matched by luminosity as active brightening ingredients help target unevenly pigmented skin. What you see is younger looking skin, as age spots seem to fade and future spots are put on hold. What you feel is intensified hydration from the moisturizing complex as luxurious ingredients create a cushioning effect, lifting and illuminating on a deeper level.

Formulated with the classic benefits of all products within the collection, the new White Caviar Illuminating Moisturizing Cream targets specific discoloration in problem areas in the same, effective way by brightening the skin before, during and after pigmentation problems arise.

Before… by limiting and minimizing the trigger enzyme, tyrosinase, which starts pigmentation deep within the skin
During… through the use of the most innovative technology and approach to decrease and control excess melanin
After... existing spots fade and future ones are put on hold 

Brighten your eyes with White Caviar Illuminating Eye Serum and White Caviar Illuminating Eye Cream. Illuminate and help firm using White Caviar Illuminating Serum and White Caviar Illuminating Moisturizing Cream. Your skin tone appears even and bright, nourished and plumped with luxurious silken moisture.  The iconic White Caviar Collection. Legendary.

NEW FOR MARCH 2015 (ASIA, AMERICAS) MAY 2015 (EMEA)
WHITE CAVIAR ILLUMINATING MOISTURIZING CREAM
LEGENDARY LUMINOSITY, LEGENDARY LIFT

White Caviar Illuminating Moisturizing Cream is a sublimely silky, lightweight cream that brightens and promotes even skin tone by controlling excess discoloration, while enhancing firmness and hydration.  Addressing the core of discoloration and age spots – among the most frequent and troubling signs of maturing skin – White Caviar Illuminating Moisturizing Cream treats both the source of the problem and alleviates its visible signs. A must-have moisturizer for those seeking brightening and firming benefits.  

Featuring an incredibly unique composition, the lush emulsion glides on skin, immediately illuminating your face with an even-toned color-corrected look.  A clarifying whitening complex, licorice extract and Swiss Garden Cress Sprout extract work to address pigment production, brightening the skin, while Golden Imperial Caviar Extracts – the regal “signature” ingredient within the Cream – help firm the skin.  The Golden Caviar extracts, derived from carefully regulated, farmed sources that respect the environment, help maintain firmness, while rare, exotic ingredients hydrate and protect the skin from environmental damage.

How to apply:

• Use daily, each morning and evening after cleansing and toning.  
• With fingertips, smooth over face and neck, avoiding eye area.  
• For best control of pigmentation, use over White Caviar Illuminating Serum.  May be used over other serums as well.

Product Description:

Packaging:    White pearlescent plastic jar and cap with accompanying silver spatula.  Shiny silver caviar-like beads create a band around the cap and on the rounded handle of the spatula.
Size:             50 ml / 1.7 FL OZ.
Suggested Retail Price: AED2152
On Counter:   March 2015 (ASIA, AMERICAS) May 2015 (EMEA)

WHITE CAVIAR ILLUMINATING MOISTURIZING CREAM 
KEY INGREDIENTS 

Clarifying Whitening Complex
Larch Tree extract, a potent anti-oxidant and a tetrapeptide complex combine to produce a brightening effect.

Vitamin C and Licorice Root Extract    
This combination blocks tyrosinase thus inhibiting melanin production to help prevent new spots from forming. 

Swiss Garden Cress Sprout Extract    
Swiss Garden Cress Sprout extract enhances the resistance of skin cells against environmental pollutants and reactive molecules.  It also activates the skin’s purification system, critical to maintaining even skin tone.

Golden Caviar Extracts     
Golden Caviar extracts firm and nourish the skin with vitamins, nucleic acids, phospholipids, and proteins. Golden Caviar extracts are a source of marine DNA, a key element to skin cell regeneration. 

All Caviar Extracts used in La Prairie products have Omega-3s fatty acids. The White Caviar products have three times more Omega-3 fatty acids than the existing Skin Caviar products because the Golden Caviar extracts used in the formula are more concentrated, which adds to the performance level. 

Benefits of Omega-3 fatty acids:
-    boost the anti-oxidant level of defense in the skin
-    improve the moisture barrier,  to promote firming 

Centella Asiatica
A trailing herb found in India and Sri Lanka, Centella Asiatica is known for its anti-aging properties.

Indian Frankincense
Helps soothe and firm the skin.

Phytoplankton Extract
Derived from a unicellular microscopic algae via a proprietary technology Phytoplankton extract increases skin moisturization and firming while helping to reduce the appearance of lines and wrinkles.   

Resveratrol
Increases cellular longevity and protects collagen through two mechanisms: by inhibiting enzymes that degrade collagen and by supporting existing collagen structures.

White Truffle, White Wine Extract, White Honey
Help increase skin moisture.

White Flower Complex
Composed of jasmine, lotus and ginseng, this complex helps energize skin cells.

Vitamins E and A
Provide anti-oxidant protection.

La Prairie’s Exclusive Cellular Complex of Glycoproteins, Horsetail and Ginseng Extracts
Exclusive to La Prairie, Cellular Complex is considered our secret weapon against aging and has been included in the basis of almost every single La Prairie product since the company’s founding in 1978.  Produced completely from biotechnological sources, our Exclusive Cellular Complex is an integral component of La Prairie’s successful range of skin treatment products and known to stimulate the skin’s natural renewal process, moisturizing and energizing with nutrients that encourage optimal functioning.
 
La Prairie’s White Caviar Collection
brightening & firming

Moisturizers
NEW – White Caviar Illuminating Moisturizing Cream    
Suggested Retail Price:  AED2152 
                                
Serum
White Caviar Illuminating Serum                    
Suggested Retail Price:  AED2152

Eye
White Caviar Illuminating Eye Serum                
Suggested Retail Price:  AED1197
White Caviar Illuminating Eye Cream                
Suggested Retail Price:  AED1601

Body
White Caviar Illuminating Hand Cream SPF 15            
Suggested Retail Price:  AED687

Specialists

White Caviar Spot Treatment                        
Suggested Retail Price:  AED687

La Prairie is the world-renowned Swiss company of timeless beauty. Its innovative skincare, colour and fragrance collections are widely regarded for setting the benchmark within the luxury cosmetic industry.