• Latest advanced technology adapted for ease of use and convenience at home
• Simple-smart way to stay hair-free without the hassle of a razor or waxing; and potentially saving money spend in laser medical centers

Dubai, UAE; July 12th, 2015: Hassle-free hair removal in the comfort of one’s home is now possible with Panasonic’s latest IPL ES-WH80 – cordless hair removal system using the revolutionary Intense Pulsed Light (IPL) treatment. 

IPL technology uses a spectrum of light that is transmitted through a transparent window from the product which is gently placed over the skin and effectively removes the hair. 

Panasonic IPL hair removal system delivers flashes of light when sliding the IPL on the skin. The user just needs to push and slide the device, pressing the head onto the skin and the light flashes activate automatically. This light travels through the skin until it strikes the hair shaft or the hair follicle. The light is then converted into heat, destroying the hair-producing papilla. These flashes of light are produced at an interval of 3 seconds. With regular treatment, the skin will become progressively smoother and more hair-free, even in areas where regrowth is resistant to other methods.

Commenting on the new IPL hair removal system, Kei Taniguchi, Director, Consumer Marketing Division, Panasonic Marketing Middle East & Africa says: “The ES-WH80 is perfect for working women who do not have the time for salon or laser treatments. It is also useful for anyone desiring a painless, cost-effective and convenient hair removal solution in the comfort of their home. The IPL removal system can effectively reduce the growth of unwanted hair without damaging your skin.”

IPL ES-WH80 has an easy-to-grip ergonomic design, weighing only 341gms letting one enjoy an effortless and convenient operation anytime. Its design helps to remove unwanted hair from any part of the body easily. Its long-life Li-ion batteries provide over 600 flashes on a 3hr charge or it can also be used for over 320 flashes with a 1.5hr charge making it flexible to use as per the needs of the user.

That’s not all, after the full capacity usage of the bulb for a certain number of flashes, easy and convenient replacement option of the bulb is provided, enabling further re-use of the product.
 
The IPL is effective not only against unwanted hair but also liver spots. Because the IPL improves skin texture and tightens pores, removing unwanted hair with IPL has also the effect of beautifying the skin. After IPL, the skin’s turnover is promoted and as a result, stagnant melanin is discharged, skin drabness is reduced, and the skin is more beautiful.  In addition, because IPL stimulates the dermis, the tension on the skin is improved and open pores are contracted.

With 5-intensity settings, users can select the required setting for their skin depending on area, skin tone and hair type. A higher IPL level is recommended for areas with thick black hair and fair skin. For parts of the body that have thicker hair growth, or when hair removal effect is weak, IPL is recommended more frequently, up to once a week. The hair removal time varies according to the application surface area and the way the IPL hair remover is used.

Shaving before IPL yields best results as the hair follicles receive the full effect of the IPL flashes. IPL after shaving care makes pores virtually imperceptible and the skin becomes smoother too.

ES-WH80 offers safe and effective treatment for arms, under arms, legs and bikini line. Hair removal with IPL is safe, gentle on the skin, long-lasting and is less expensive than opting for hair removal treatments at laser medical centers.