VOLUMISE.  EXTEND.  INTENSIFY.

The newest innovation for striking lashes

Dubai, September 8, 2015: In September 2015, Max Factor is launching a breakthrough 3-in-1 mascara innovation creating a striking lash using a savvy combination of wand technology and expert formulation. The result is an all-out glamorous lash-look that oozes high glamour. 

Mr. Max Factor himself first brought mascara to the masses with the introduction of the first ever mascara more than 50 years ago. Since then, this legacy has been continued with the release of multi-award winning mascaras in the Max Factor Masterpiece Boutique. Max Factor research recognises that women today want it all when it comes to lashes, they want a multi-faceted mascara with various benefits. In order for them to achieve their ideal lash look it must deliver on all three of the key benefits for glamorous lash lovers – volume, length and darkness. It is for these women that Masterpiece Glamour Extensions 3-in-1 mascara has been created, targeting the top three desired mascara results – length, volume AND darkness. 

The Make-up artist secret weapon for a striking lash look? The “Instant Impact Wand”. 

Many women believe that to achieve a more intense lash look means turning to a larger wand, but the truth known by make-up artists around the world is that it is often the other way round. The most glamorous of lashes can be created using a slender wand, which not only delivers a hit of volume and length to lashes, but also allows for precision application leaving a strikingly glamorous finish from root to tip. The Instant Impact Wand for Masterpiece Glamour Extensions 3-in-1 mascara has been created to excel at delivering extra impact lashes by expertly displacing more formula on to the lashes compared to larger wands. Samira Olfat, Regional Makeup Artist for Max Factor says: “Its unique quality is that the brush places a bulk of mascara at the base of the lashes which gives lashes an incredible lift. This; combined with the lash extending fibers formulation; works to deliver a truly incredible lash look.”

This cleverly designed mascara applicator ensures direct and extremely tight contact between the wand and lashes, so every stroke delivers more. When removed from the mascara tube, the instant impact wand is evenly and heavily coated in formula, ensuring an extreme transformation from first stroke. Once applied to lashes, the bristles come though from inside, combing through lashes and separating for an exquisitely dramatic finish. 

How does this unique volumising and lengthening formula work?

• VOLUME: The Masterpiece Glamour Extensions 3-in-1 mascara formula contains volumising prills which form spherical wax particles, that act as spacers between lashes to make them appear fuller
• LENGTH: In tandem, this lash extending formula contains over 30,000 carbon black fibres in each tube! When applied, these fibres weave into the smooth sculptable formula for an instant lash extension effect
• DARKNESS: As lashes are bolstered with the Carbon black fibre formula the darkness will intensify

One Mascara, Multiple Lash Transformations 
The beauty of fusing make-up artistry and product innovation is the potential to create a plethora of different glamour transformations using the same product. 

Pat McGrath, Max Factor Global Creative Design Director, comments, “We’ve seen lashes in all shapes and sizes making a come-back recently. From bold and clumpy to outrageously fantastical and luxuriously luscious lashes - it’s all about making a statement. For me, Masterpiece Glamour Extensions 3-in-1 mascara is perfect in allowing women to play and create a sense of opulent, voluptuous, even boundless lash looks - in just one or two strokes.”

Samira Olfat, Max Factor Regional Make-Up Artist echoed that statement, stating: “The Masterpiece Glamour Extensions 3-in-1 mascara boasts a state-of-the-art all-in-one formula designed to thicken and lengthen lashes – even short or brittle ones – from root to tip. It is the go-to mascara for anyone looking to create a bold and sultry eye make-up look that guarantees a ‘wow effect’. It is also long-lasting, smudge-proof, and keeps your lashes perfectly separated! What else could a girl ask for?”

Try Glamour Extensions and post a picture of yourself winking with your glam lashes using the hashtags #flexyourlashes #Maxfactor and stand a chance to win one of five one-on-one sessions with Samira Olfat during the months of September and October.

New Max Factor Masterpiece Glamour Extensions 3-in-1 mascara available from September RRP 61 Dhs