Dubai, September 8, 2015: You’ve mastered girl power, now it’s time for CURL POWER! Wind up the drama on your lashes with new 24HR Supercurler  Volume & Curl Mascara, a revolutionary mascara-plus-lash-curler marvel from Rimmel London. Create long-lasting, ultra-curvaceous volume in the blink of an eye. Make lash curlers a thing of the past!

24HR Supercurler Mascara: Mascara and Lash Curler In One
You’ve attempted lash curlers but they plugged, teared and pulled your lashes …You’ve tried curling mascaras but they don’t hold the curl…  Now discover push-up volume that does not let you down! 

24HR Supercurler Mascara is Rimmel’s first volumising mascara with built-in lash curler power that gives  a dramatic, even curl that’s up to 24 hours strong... Lashes are curvaceously volumised and lifted. Proving once and for all that super curves are super sexy! 

The mascara’s bold new patent-pending formula, with super curling polymer, gives a lasting ‘perm’ effect. Lashes are visibly curved, volumised and held for up to 24 hours.  Enjoy lashes that are instantly curled and pushed up to a phenomenal 90 degrees – you’ll see the transformation as you apply the mascara, and it sets in a perfect curl.  Spectac-curler!

24HR Supercurler Mascara has a curved eye-shaped brush. Perfectly fitting the contours of the eye, delivering an easy, mistake-proof application every time. The brush’s fibres cleverly lift lashes at the root and extend the full curl effect to the very tip, building full, defined, clump-free volume. Use the mascara alone or as a top coat over your favourite Rimmel mascara to add an extra bit of curve to your favourite eye look. 

A super mascara demands a super-stylish look – and it’s got it! The rich purple pack has a sweeping tactile design on its cap with arched engraved grooves to suggest the ultra-curling effect. On the bottle, the Supercurler name is written in a bold, ever-increasing font that’s intersected with a wave-like design to signify a fringe of full, curvy lashes - in vibrant rose gold for shade Black and chic silver for shade Extreme Black. Eye drawings on the bottle and accompanying blister pack explain exactly how the product works.

Want to witness the dramatic effects of this lash curler and mascara in one? Check out the print and TV advertising campaign starring the supermodel with the super curl, Kate Moss. Follow Kate like you have never seen her before as the supercurling powers of her mascara defy the laws of gravity and bend everything up, up, up into a limitless curve!  

Time to unleash your curl power! Build lashes with breath-taking curve appeal with new Rimmel 24HR Supercurler Volume & Curl Mascara. Get the London look.