Dubai, UAE, January 23, 2016:   Since its inception, the Longines DolceVita collection has illustrated the contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the 'Dolce Vita', it is an homage to the sweetness of life. Today, Longines introduces new models blending rose gold and steel that enrich the collection. The timeless glamour of these variations will not fail to impress women who have made charm a way of life. 

A worthy heir of a tradition in which elegance takes the leading role, the Longines DolceVita collection has met with widespread global success since its inception. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures. This collection subtly blends geometric lines with soft curves to magnify the contemporary elegance and femininity of the models.

Today, Longines introduces new variations using gold and steel that remain decidedly feminine and glamorous. The solid rose gold crown and the touch of pink on the dial harmoniously match the rose gold and steel watch band. With their new finery, these models will thrill women who delight in wearing an accessory that reflects their image for a joyful and colourful picnic near the race track. 

The steel cases of the Longines DolceVita collection feature a solid gold crown and are also offered in a version set with diamonds. The models are available in four sizes and house a quartz movement. A silver-coloured “flinqué” dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial enhanced with diamond indexes, all featuring a rose gold hourglass, decorate the models of this collection. These timekeepers feature a steel and rose gold cap bracelet.