Baume & Mercier surprised guests with an evening featuring the Cobra, the famous race car of the 1960s, in the presence of its legendary pilot Allen Grant.

To celebrate the success of its partnership with Carroll Shelby, Inc. and the presentation of two new Capeland Shelby Cobra 1963 watches at the SIHH, Baume & Mercier immersed its guests in a 1960s-style paddock.

An evening that had the hearts of aficionados racing. Baume & Mercier chose to recreate a paddock complete with authentic Cobra models at an unprecedented, unexpected venue in Geneva.

Guests were invited to sit behind the wheel of the legendary Cobra Sebring 289, participate in races on a scaled-down circuit, and experience a taste of the adrenaline that pumps through the veins of a Cobra pilot in pole position.

A triumph in terms of enjoyment for all the automobile enthusiasts in attendance!