Dubai, UAE, July 27, 2016:  Chic Outlet Shopping guests at Italy’s Fidenza Village will now have the opportunity to purchase the creations of Nicolò Beretta with his brand Giannico—defined as l’enfant prodige of avante-garde footwear—at The Creative Spot, a unique pop-up boutique in the Village. Fidenza Village is one of nine Chic Outlet Shopping Villages in Europe, which collectively comprise 1,000 boutiques offering an unrivalled mix of international fashion and lifestyle brands for curated shopping in ‘village’ style settings which emulate European cultural heritage.

Considered one of the most promising designers of the moment, Nicolò Beretta was encouraged to launch his first line of shoes in 2013 by Manolo Blahnik. Under his brand Giannico, Beretta will present his creations as part of The Creative Spot at Fidenza Village, a pop-up boutique dedicated to the next generation of Italian and international designers. The Creative Spot was designed by architect Massimiliano Locatelli and created by Vogue Italia and in collaboration with the National Chamber of Italian Fashion.

The boutique showcases creations from Giannico’s Eternal Summer Collection, which is characterised by a vibrant summer verve, with vivid colours and sparkling details applied to a variety of shoe styles. The collection is a mix of Hollywood glamour and pop influences, offering true statement shoes that are embellished with Swarovski crystals, animal and tropical prints details.

The avant-garde creations by Giannico will be shown alongside creations by 18 designers from around the world ¬– each with their own style, but united by their unique talent, attention to detail and love of tailoring. The Creative Spot boutique features dresses by Stella Jean that are inspired by the legacy of the Haitian stylist, funny and versatile accessories and knitwear by Ukrainian designers Tak.Ori, the baroque influences of Leitmotiv, and oversized manga sweatshirts and backpacks by Yang Du.

The Creative Spot blends unmistakable Italian style with creative influences from around the world, adding this trend showcase to the already exceptional shopping offer in the Village. This summer Fidenza Village will also welcome Italian chef Monica Bianchessi, an expert in vegetarian and vegan cuisine whose proposals will be available at the exclusive Veggie Gourmet food truck. The new gastronomic offering by the well-known television chef will be a must-visit for those inspired to enjoy a tasty, light and refreshing summer.