UAE, May 6, 2015 - Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has engaged famous Egyptian singer Mohammed Nour who is endorsing the entire Vatika hair cream range. Nour, who has emerged as an icon for the region’s youth, exemplifies today’s younger generation and brings to life the value and proposition of Vatika’s hair cream range that targets young, active and stylish people.

Mohammed Nour is the leading vocalist and one of the founders of Egypt’s WAMA’ which has become the number one boy band locally and in the Middle East in a short span of time. A talented artist with four singles and a solo album, Nour loves to play the violin and is passionate about his lyrics. He began his musical career at a very young age by participating in international concerts, playing alongside big stars such as Rachid Taha and Cheb Khaled. Having acted in films and television series, Nour is currently the presenter of the Ahla Awkat Show on CBC channel.

Rikka Mehta, Marketing Communications, Dabur International, said: “Today’s youth are hardworking, determined, and confident who want to excel in whatever they set out to do. Mohammad Nour embodies all these and is therefore an apt choice as Vatika Hair Cream’s Brand Ambassador. He is outgoing, energetic and ambitious and the younger generation aspires to be successful and famous like him. His association with our brand Vatika, has helped enhance visibility and boost sales of our hair cream range, which is a leave-on formula for perfect hair nourishment and various hair styling techniques.”

As the face of Vatika hair cream range, Nour represents and promotes these products through television commercials and public appearances to create a positive image among Arab youths. A unique blend of nourishing and fortifying proteins, the leave-on hair creams offer nurturing care all day long and intensive protection during styling. 

“As a globally trusted brand, Vatika has many loyal consumers in the region and it gives me immense pleasure to be associated with it. It has become a household name in Egypt and the Middle East because of its natural range of hair care products. I decided to endorse Vatika’s entire hair cream range as I personally use them and can affirm their nourishing formulation,” concluded Nour.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1.3 billion within only ten years of its existence.