Expansion in the domestic market 

(Lengnau, Switzerland – May 2015) Rado has increased its presence in its domestic market, opening the first mono-brand Rado boutique in Switzerland. Situated in a prominent location on the Schwanenplatz in Lucerne, the brand offers an attractive selection of its latest collections. Rado CEO Matthias Breschan officially opened the store on 27 April 2015. 'The first Rado boutique in Switzerland is a big and important step for the expansion of our brand. With the new location in the heart of Switzerland, we offer a pleasant shopping experience to our Swiss customers and tourists from around the world. '  

Noble atmosphere and pure design  Smooth black elements mix with a range of elegant taupe and bronze tones to form the design of Rado stores. The luxurious ambience reflects the spirit of the avant-garde brand and invites visitors to discover exclusive Rado collections. In addition to the Coupole, Centrix and True families, recent additions such as the HyperChrome and DiaMaster collections are also available in the boutique.  

The Rado store in Lucerne is located at number 6 Grendel, next to the Schwanenplatz. The new boutique is open Monday to Saturday from 9:00 to 8:00 p.m. and Sunday from 9:00 to 7:30pm.