Cosmetics meet Skincare with new Age-defying solution, designed to enhance and protect any look

Dubai UAE, May 12, 2015: Recognizing the anti-ageing needs of women, Max Factor has launched its Ageless Elixir collection, an innovative, high performance collection of foundation and lipstick, developed for the modern woman who longs for a flawless complexion with effortless protection. The collection goes beyond delivering just cosmetic coverage by prioritizing additional beauty benefits, simplifying any woman’s daily beauty regimen. 

Breathe life into dry lips with the Colour Elixir Lipstick, which has the double benefits of vibrant colour and moisturizers. The advanced formula contains a new SilkTherapy™ complex with Silk Protein, which will visibly transform your lips in just seven days for smooth, silky, gorgeous colour. Each colour is enriched with shea, avocado and aloe butters with anti-oxidant white tea – the ultimate beauty treatment for your lips. Complement the range of Colour Elixir lipstick shades with the Colour Elixir Lip Liner. 

Max Factor Ageless Elixir collection is now available at leading department stores, with the following price points:

•    Colour Elixir Lipstick: 54 AED
•    Colour Elixir Lip Liner: 24 AED