Baume & Mercier commits itself to celebrating moments and one of life’s biggest milestones comes in the form of a person’s graduation day. Graduation day marks a definitive time in a student’s life and sets them on the path to professional life. Heralding this huge moment, Baume & Mercier has partnered with the American University in Dubai (AUD) for the Graduates Gala Dinner that took place on the 7th of May 2015.

Speaking out on the partnership, Alain Zimmermann, Baume & Mercier’s CEO said, “I would like to congratulate the graduates and welcome them to the business world. It is natural for us to have partnered with AUD for the Graduates Gala, especially as Baume & Mercier believes in marking moments and being part of every special occasion. Baume & Mercier timepieces are true memory keepers, initiatory watches that mark a success, a professional start and also an individual’s induction into the great world of luxury watchmaking.”

Baume & Mercier’s Brand Manager for the Middle East, Stanislas Rambaud further added, “Congratulations to all the graduates as they begin a new journey. With our Baume & Mercier timepieces, we aim to capture the essence of the celebration of graduation day in a way that you can cherish it forever.”

On the occasion of the Graduate Gala dinner, the watchmaker held a raffle draw wherein 8 graduates were bestowed with timepieces from Baume & Mercier’s Classima collection. The graduates also got the opportunity to discover the new Classima collection through a special section featuring Classima timepieces deployed at the event.

Commenting on the partnership, Rachel E. Baldwin, AUD’s Dean of Student Services said, “We welcome Baume & Mercier on board as our partners and look forward to celebrating this occasion with them. We greatly appreciate the support and commitment of the brand towards these memorable occasions.”

Baume & Mercier’s latest collaboration with the American University in Dubai follows a string of similar collaborations with other esteemed Institutes of Higher learning in the past. With successful partnerships and fine future alliances to look forward to, Baume & Mercier continues to strengthen its legacy of commemorating life’s special moments.