EV3 hailed for automotive innovation, performance, and value for money Six category winners chosen by 82 female automotive journalists from 55 countries WWCOTY Supreme Winner title, which the Kia EV9 took in 2024, to be revealed on March 6 Dubai, United Arab Emirates, January 13, 2025 – Kia announced today that the Kia EV3 has been named the winner in the Compact SUV category at the prestigious 2025 Women's Worldwide Car of the Year (WWCOTY) Awards. A jury of 82 female motoring journalists from 55 countries across five continents evaluated the Kia EV3 on criteria including safety, quality, price, design, ease of driving, performance and environmental footprint against eleven competitor vehicles in the Compact SUV category. The Kia EV3, which is designed to broaden the appeal of electric ......read more

The Middle Eastern car market, renowned for its appreciation of luxury and cutting-edge technology, presents a natural stage for the VinFast VF 8. As the first international offering of the Nasdaq-listed electric vehicle manufacturer, the VF 8 embodies a sophisticated approach tailored to resonate with the region’s discerning consumers. Market insights reveal that Middle Eastern buyers gravitate toward EVs with futuristic aesthetics and advanced functionality, prioritizing vehicles that combine sophistication with innovation. In this context, the VF 8’s Dynamic Balance design language—a harmonious blend of exterior styling, spacious interiors, and intelligent engineering—proves compelling. Together, these elements create a seamless whole, delivering an exceptional driving experience. Flowing curves merge ......read more

A journey from Modena to the USA, Japan and beyond: the House of the Trident’s worldwide celebrations bring enthusiasts together to commemorate the Brand’s 110th anniversary Modena, 30 December 2024 – Throughout December, Maserati has engaged enthusiasts and its most passionate customers to commemorate its 110 years of history, with several events and activations around the globe. From exclusive unveilings and captivating exhibitions to thrilling on-track and on-road experiences, Maserati has brought its legendary history to life, showcasing its legacy of performance and innovation that continues to inspire the Brand’s future. The celebrations were the ideal opportunity to unveil the latest modes in the Maserati range: Maserati GT2 Stradale and the new Maserati GranTurismo 110 ANNIVERSARIO special ......read more

Dubai, 16 December 2024: CARS24, the leading global e-commerce platform for pre-owned vehicles that launched its operations in the UAE in 2021, now has reached profitability and cemented its position as the largest player in the used car landscape. With its data-driven approach and personalised customer experience, CARS24 has successfully disrupted the traditional used car ecosystem. An Indian auto tech unicorn company that opened its doors in the UAE during the peak of COVID-19, CARS24 has since expanded its network across India and Australia, CARS24 has digitised the process of buying and selling pre-owned cars, offering trust, convenience and transparency to thousands of customers. Boasting a 25% growth in sales since last year, the e-commerce platform has become a preferred one-stop-shop for quality used cars. Focused on ......read more

Ford Territory transforms the daily drive into a more enjoyable and less stressful experience Middle East residents drive an average of 32km per day for their daily commute or 11,680km per year1 Territory's driver-assist technologies – such as lane departure warning, lane keeping system and blind spot information system – are like having an extra set of eyes on the road Territory's intelligent high control can detect the head and tail lamps of other vehicles. Dubai, UAE, 16 December 2024 – Let's face it, battling heavy traffic on the drive to work can be a grind. Indeed, the average resident in the Middle East drives 32km per day for their daily commute, or 11,680km per year. But what if your car could transform that time spent in traffic into something enjoyable? ......read more

The Kia PV5 named the 'One to Watch' at What Van? Awards Marks the first UK award for Kia's forthcoming electric vans Kia's first electric van, the PV5, is due for launch in the UK in 2025 Dubai, United Arab Emirates, December 16, 2024 – The Kia PV5 has won the prestigious 'One to Watch' Award at the What Van? Awards 2025, ahead of the production-design reveal and ultimate launch of Kia's first electric van next year.   The What Van? Awards celebrate the brands, businesses and organizations within the UK's light commercial vehicle industry that have reached the pinnacle of their fields, with an appropriately business-focused event that took place on Wednesday, 4 December at the London Hilton Bankside hotel.   The What Van? Awards are assessed by an experienced panel of ......read more

The cars pay homage to the Gulf Nations; United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman and share a unique livery and interior treatment, with each model boasting an individualised exterior colour The cars were unveiled at the Casa Ferrari event in Abu Dhabi to mark the milestone anniversary of 30 years in the Middle East Marking the occasion, six special Maranello clutches have also been created, inspired by the six Ferrari 296 GTBs Abu Dhabi (United Arab Emirates), 8 December 2024 – Ferrari celebrated its 30th anniversary in the Middle East by unveiling six exclusive and greatly customised 296 GTBs designed and created especially for the occasion. The cars, showcasing unrivalled aesthetics and unprecedented design originality, were unveiled at the prestigious Casa Ferrari event, coinciding with ......read more

Visitors to Dubai Design District (d3) can experience a life-size LEGO® version of the famous G-Class nameplate and help build a LEGO brick mural of the UAE flag Dubai, UAE, November 28, 2024: This Eid Al Etihad, LEGO® fans and car enthusiasts can get behind the wheel of one of the world’s most iconic off-road vehicles. But this particular four-by-four is truly one of a kind. Weighing in at 972 kilograms and made out of an astonishing 445,971 LEGO bricks, the LEGO G-Wagon on show at venue partner Dubai Design District (d3), the global creative ecosystem by TECOM Group PJSC, from November 28 to December 7 is a life-size version of the Mercedes-Benz G 500 4x4², a specialized off-road variant of the famous G-Class nameplate.  “The G-Wagon has a special place in the UAE,” said Kristian ......read more

Historically, Vietnam was not often associated with industrial or manufacturing prowess. However, this narrative is being reshaped by giants like Vingroup, whose automotive arm, VinFast, is spearheading the country’s industrial transformation. For decades, Vietnam’s domestic automotive industry grappled with significant challenges. The market was small, production capabilities remained limited, and there was heavy reliance on foreign manufacturers. Localization rates were consistently low, supply chains lacked integration, and local firms struggled to gain the expertise needed to compete globally. Most vehicles were either imported or assembled domestically under foreign licenses, reflecting a market constrained by both infrastructure and ambition. This changed with the arrival of VinFast—a homegrown Vietnamese ......read more

Dubai, UAE – 14 November 2024. Al-Futtaim Electric Mobility (AFEM) yesterday launched the Polestar 4 SUV coupé at the SEE Institute, a hub for sustainability education and research in The Sustainable City, Dubai. The launch of Polestar 4, the fastest and lowest-carbon Polestar to date, is an important milestone for Al-Futtaim Electric Mobility, as Polestar expands from a one- to three-car lineup. With Polestar 2 and Polestar 4 on the UAE's roads, and Polestar 3 coming soon, the Swedish electric car brand continues to grow its offering in the Emirates, providing customers with options for green mobility that are stylish, exciting and eco-friendly. Commenting on the occasion, Hasan Nergiz, Managing Director of Al-Futtaim Electric Mobility, said: "After the remarkable success of Polestar 2 in the UAE, we recognized the ......read more

VinFast, inspired by Vingroup’s ethos of “Forever the start-up spirit,” has officially entered the Middle Eastern market. This expansion offers the EV maker a unique opportunity to secure a first-mover advantage and champion sustainable mobility on a global scale. For Vingroup, the “start-up spirit” is an all-encompassing philosophy. Despite it being Vietnam’s largest private conglomerates, Vingroup’s founder, Pham Nhat Vuong, sees the company as still at the beginning of its journey. With a belief that no company is “too big to fail,” Vuong promotes a start-up mindset: nimble, proactive, and always prepared to tackle new challenges. This outlook propels VinFast forward in the fiercely competitive automotive industry. Founded in 2017, VinFast stunned the industry by ......read more

Net revenues of €33.0 billion, down 27% compared to Q3 2023, primarily due to lower shipments and unfavorable mix as well as pricing and foreign exchange impacts ·   Consolidated shipments(1) of 1,148 thousand units, were down 279 thousand, or 20% year-over-year. Q3 2024 included production gaps in several models as a global product transition begins, planned North American inventory reductions, and headwinds from a challenging European market environment ·   Product blitz remains on track to deliver approximately 20 new models in 2024.  Temporary gaps in our line-up are due in part to the transformational upgrade of the product portfolio, which expands market coverage, consolidates platforms, and delivers unique multi-energy ......read more

Ford F0150 Platinum, Tremor, Lariat, XLT, and Hybrid trims to suit wide range of lifestyle choices Pro Access Tailgate offers enhanced convenience, making it ideal for every adventure Ford F-150 boats best-in-class payload, full hybrid payload, and towing capabilities, setting a new standard in its segment Currently available across Ford Middle East showrooms Dubai, UAE, 23 October, 2024 –The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and ......read more

Hyundai Motor Company’s brand value increased by 63 percent in five years, marking the 14th consecutive year of increasing brand valuation Key growth factors include global initiatives embodying Hyundai Motor’s vision of ‘Progress for Humanity’, increased competitiveness as a global top automaker, and expanding global brand influence Hyundai Motor recently unveiled ‘Hyundai Way’, a mid- to long-term future strategy for market leadership focused on innovation in mobility and energy Dubai, October 22, 2024 – Hyundai Motor Company is proud to announce that its brand valuation has reached $23 billion, ranking 30th globally among Interbrand’s Best Global Brands in 2024. This marks a significant 63 percent increase in brand value over five years, and a rise in rankings for the second ......read more

Inside and Out, Experience the Bold New Standard in Design and Performance The Chery TIGGO 9 delivers everything it promised to be: a bold statement in automotive design, luxury, and cutting-edge technology. As the flagship model in the TIGGO series, it exemplifies Chery’s dedication to blending engineering with refined Chinese craftsmanship, delivering a truly distinctive driving experience. The exterior of the TIGGO 9, inspired by bionic principles, achieves a powerful yet elegant aesthetic. Its sleek lines, sculpted body, and confident stance catch the eye immediately. The classic golden ratio influences every aspect, creating a harmonious balance of form and function. At the front, Chery’s signature Tiger Eyebrow Bow and Sharp Teeth design elements project a dynamic presence, while the central shield grille and ......read more

A progressive pickup, the Kia Tasman breaks down traditional stereotypes to deliver revolutionary design, spaciousness, adaptability and safety Tasman harnesses Kia’s 50 years of special purpose vehicle development experience to deliver enhanced pickup capability to users Kia’s first pickup underwent 1,777 specific tests conducted over more than 18,000 cycles of evaluation World Premiere to take place during Jeddah International Motor Show on October 29th at 10am Saudi Time / 4pm KST / 6pm AEST, with live streamed event on Kia Worldwide YouTube channel Dubai, United Arab Emirates, October 16, 2024 – Kia has unveiled the final teaser video and images of the Kia Tasman ahead of the brand’s debut entry into the pickup truck market. The Kia Tasman will make its world premiere at the Jeddah International ......read more

Wednesday, 2 October 2024: Caterham is pleased to announce that Yamaha Motor, a renowned Japanese mobility manufacturer, has joined as a development partner for its all-new electric sports coupe, Project V. Yamaha will supply its latest cutting-edge e-axle to the prototype model. A year after the design concept was initially unveiled at Goodwood Festival of Speed, and later shown at Tokyo Auto Salon, the company is moving to the next phase of its plans to bring the car to market and commercial production. Project V will feature a lightweight compact electric powertrain developed by Yamaha, staying true to the Caterham DNA of lightweight, simple and fun-to-drive. In addition, Yamaha will also provide its technology and expertise in vehicle motion control. The prototype model is being developed by TOKYO R&D, a specialist ......read more

Abu Dhabi, 26 September 2024: Al Masaood Automobiles, the authorised distributor of Renault in Abu Dhabi, Al Ain, and the Western Region, has announced the arrival of the highly anticipated New Renault Arkana at its showrooms. The innovative and elegant model present a welcome addition to Renault’s exciting line up in the capital. The Renault Arkana introduces a fresh perspective to the Coupe SUV market in the Middle East, blending aesthetic fluidity with robust functionality. It personifies Renault's "Nouvelle Vague" by featuring the newly designed Nouvel’R logo that integrates beautifully within a Deep Glossy Black grille, accented by a sophisticated 3D diamond pattern. Since its global reveal in October 2020, the Arkana has marked a significant milestone in Renault's history, boasting over 240,000 ......read more

Imagine turning your next shopping trip into the chance of a lifetime! With Mercato and Town Centre Jumeirah’s new PrivilegePLUS loyalty program, not only can you enjoy exclusive discounts and rewards, but you can also drive home in a brand-new Chery Tiggo 8 Pro Max, courtesy of AW Rostamani. Getting started is easy. Simply download the PrivilegePLUS app from the Apple App Store or Google Play Store, sign up for free, and instantly unlock discounts of up to 35% at participating stores. Every time you spend AED 200 at Mercato or Town Centre Jumeirah, you’ll earn 1 PrivilegePLUS point, which can be redeemed for entries into our exciting monthly, quarterly, and yearly prize draws. The more you shop, the more chances you have to win! But it doesn’t end there. All eyes are on the Mega Draw happening on 16th December ......read more

As summer fades and the school bell approaches, families prepare for the busy back-to-school season. The transition from beach days to academic terms requires a dependable ride, and Arabian Automobiles has stepped in year after year with its impressive selection of Renault vehicles – especially the Koleos, Duster, and Megane, – engineered to handle school-bound journeys with ease and comfort. Take an early morning step into the Renault Koleos and discover a sanctuary on wheels, perfect for the whole family. The advanced infotainment system keeps everyone entertained, whether you're syncing up music or keeping the kids occupied during long drives. With generous legroom and comfortable seating, the Koleos ensures relaxation, whether you’re stuck in traffic or heading out for a weekend getaway. Safety is always a ......read more

Dubai, UAE, 10 September 2024 – Renault of Arabian Automobiles, the exclusive distributor for Renault in Dubai, Sharjah, and the Northern Emirates, proudly unveiled the new Renault Arkana, marking a significant enhancement in its lineup under the ‘Nouvelle Vague’ initiative. This introduction heralds a fresh era of style and sophistication, blending performance with panache in the dynamic SUV segment. The Arkana sports a revolutionary design that includes a distinctive new look, positioning it as a leader within the C-segment Coupe SUVs. Enhanced by a deep glossy black band that connects the redesigned headlights, the vehicle exudes elegance and a commanding presence. The integration of the Nouvel’R logo into the front grille and a deliberately unstructured assortment of diamonds around the logo adds depth and ......read more

Dealership to Represent Chinese Brand in the UAE’s Green Mobility Push Dubai, 3rd September 2024 Al Tayer Motors, one of the UAE’s premier automotive dealerships, is the first in the Middle East to sign an agreement to distribute Electric Vehicle (EV) brand DEEPAL in the country. Al Tayer Motors will establish a network of sales and service facilities for DEEPAL, a pioneering brand in green mobility, with an inaugural showroom opening by Q1 2025. The dealership will also leverage its digital footprint to expand the brand online via the Al Tayer Motors app and altayermotors.com. Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said: “It is a significant milestone for us as we sign the futuristic DEEPAL brand. Their innovative approach to creating world-class EVs with impressive, advanced technology ......read more

Dubai, United Arab Emirates, 3 September 2024 – The Ford Ranger is built for work, family and play and boasts a selection of segment-first features to help owners get the job done, no matter what. “We focused on packing Ranger with clever design and tech features that make day-to-day life even more convenient for customers,” said Max Tran, chief designer, Ford IMG (International Market Group) Design Studio. The inspiration for these innovations came from customers themselves. Well before the first designs were created, Ford spoke to thousands of customers and held dozens of workshops around the world to understand what they loved about their trucks, and what Ford could do to improve truck ownership. Sam Samawaal, Brand Manager - Ford Trucks, said: “We dedicated a lot of time to listening to our customers ......read more

Kia acclaimed in the Brands & Communication Design category for its 80th-anniversary stationery design and PBV future mobility concept video This follows Kia's earlier success in April, when the EV9 flagship SUV won the 'Best of the Best' award The award-winning stationery designs celebrate Kia’s 80-year journey as a mobility pioneer and the brand’s sustainable and future-focused vision Dubai, United Arab Emirates, September 3, 2024 — Kia Corporation has been recognized with two prestigious accolades at the 2024 Red Dot Design Awards. The company’s 80th-anniversary stationery design and its Platform Beyond Vehicle (PBV) exhibition video both received awards for creative excellence in the Brands & Communication Design category. One of the world’s most influential design ......read more

Dubai, UAE, August 28, 2024 – Making its debut in 1965 as the world’s first ever sports utility vehicle, the Ford Bronco captured the spirit of its time and forever secured its place in history. It was a tangible manifestation of the rise of leisure time and an increased desire for freedom, adventure, and outdoor exploration in the 1960s. Initially Codenamed Bronco and G.O.A.T. (Go Over All Terrain), this unique vehicle fulfilled aspirations by closing a gap in the market for a much-desired combination of rugged capabilities and comfort. In doing so, Ford designed a unique vehicle that combined key utility and sports features, delivering exceptional adaptability and a great on and off-road driving experience. At its 1966 launch, the Bronco galloped into the market in three distinct styles. The Roadster: A basic and ......read more

Dubai, 21 August 2024 – Audi has been recognized as one of the top 10 "biggest brand movers" in the UAE, according to the latest data released by YouGov[1] in June 2024. YouGov's Biggest Brand Movers analysed the performance of hundreds of brands from May to June 2024, using a comprehensive methodology that includes metrics such as brand health, media presence, purchase behaviour and social media engagement. Audi saw notable improvements in areas such as word-of-mouth exposure, ad awareness and buzz. Metrics such as impression, value, satisfaction and quality further highlighted Audi's positive brand perception and customer engagement in the UAE. In May, Audi joined forces with Dubai Opera to celebrate two highly anticipated live performances: Hauser and Rome Opera Ballet. Placing the emphasis on its ......read more

Automechanika Dubai Awards to set the standard for innovation in the MEA automotive aftermarket    13 categories will highlight achievements in the industry   Applications for the 4th Automechanika Dubai Awards are open until 30 August 2024 with the winners announced on 11 December at the Dubai World Trade Centre   Dubai, UAE: Automechanika Dubai, the leading event for the automotive aftermarket industry, has announced the opening of the 2024 Automechanika Dubai Awards. This prestigious event honours outstanding achievements and innovations in the automotive aftermarket and service industry for the fourth year.    The Awards come against the backdrop of significant growth in the automotive aftermarket in the UAE and the broader Middle East, driven by increasing vehicle sales, the ......read more

(20 August 2024 Dubai, UAE) Škoda Auto delivered 448,600 vehicles globally from January to June 2024, a 3.8 per cent increase compared to the same period last year. The Octavia led as the brand's bestseller, with deliveries up by 24.1 per cent. In the Middle East, Škoda reported a solid 10 per cent growth in sales over the first seven months of 2024, confirming the region's strategic potential for the brand's growth, with standout performances in markets like the UAE and Kuwait. In the first half of the year, Škoda Auto achieved a significant milestone, becoming the fourth best-selling brand in Europe. As part of its Next Level Strategy 2030, Škoda set an ambitious target to be among the top five best-selling brands on the continent. Exceeding this goal, Škoda achieved its highest-ever market ......read more

Maserati's most powerful performance vehicle makes its North American track debut with a special first customer delivery at WeatherTech Raceway Laguna Seca Modena, Italy – August 18, 2024 – In a historic moment at Laguna Seca during the illustrious Monterey Car Week, Italian luxury performance brand Maserati delivered the first customer MCXtrema, its most powerful track-only super sports car, as part of a curated experience during the brand’s Car Week activities. This milestone moment marked the first time MCXtrema has graced North American soil. Maserati MCXtrema: A New Chapter in Performance Excellence The Maserati MCXtrema, the Trident's 730-horsepower ‘beast,’ has returned to Monterey, this time on track for its final stop during the Monterey Car Week tour. Intended to break the mold, ......read more

Success underpinned by international sales, which have seen a substantial year-on-year growth of over 67% Growth driven by success in markets such as the UAE, which has enjoyed sales of 3392 Geely vehicles in H1 2024 Dubai, UAE, 14 August 2024: Geely Auto Group has announced its latest sales data. In the first half of 2024, the company reported a total of 955,730 vehicles sold, marking a 41% increase compared to the same period last year. Notably, the overseas market demonstrated exceptional performance, with Geely International sales reaching 197,428 vehicles, representing a substantial year-on-year growth of over 67%. This growth rate represents a new historical high for the company. Commenting on the impressive global sales figures for Geely, Yikang Ding (Lucas), Regional Sales Manager, GEELY Auto Middle East, said: ......read more

Dubai, UAE, 12 August 2024 - Chery, in partnership with AW Rostamani the official distributor of Chery in UAE, is pleased to launch an exclusive trade-in campaign, inviting car owners to upgrade to newer, more advanced models with great ease and confidence. This campaign offers a seamless trade-in process, where customers can exchange their current vehicles for the latest Chery models under exceptional terms. Up to AED 10,000 extra on trade-ins is applicable to any make or model. This generous initiative, aimed at making luxury more attainable, is scheduled to run for a limited one-week period, ending on August 15th.This campaign highlights Chery’s commitment to enhancing the automotive experience by simplifying the upgrade process, building customer trust, and making luxury vehicles more accessible through competitive ......read more

In its third year, the partnership between Audi Middle East and the Museum of the Future continues to thrive, marked by the latest introduction of the final futuristic sphere concept model to the region for the first time. This collaboration not only highlights Audi's commitment to innovation and advanced technology but also aligns with the UAE’s aspirations for future mobility.   Driving Change: UAE and Middle East at the Forefront of Automotive Innovation The Middle East, particularly the UAE, is rapidly emerging as a hub for the future of the automotive industry. The region's strategic location, robust infrastructure, and forward-thinking policies create an ideal environment for automotive innovation. The UAE's commitment to sustainability and smart mobility aligns seamlessly with Audi's vision ......read more

Wednesday, 7 August 2024, Goodwood, West Sussex        Rolls-Royce Spectre Semaphore reflects new codes of luxury among marque’s bold, youthful clients Bespoke Semaphore Yellow paint inspired by informal elegance of coastal California Dramatic ‘Marbled Paint Spill’ bonnet took 160 hours of development Bespoke digital instrument dials match vivid yellow colourway High-gloss Cashmere Grey wood set incorporates a subtle metallic finish Debut on Friday 16 August at The Quail, A Motorsports Gathering, at Monterey Car Week 2024 Only one Spectre Semaphore to be built globally Rolls-Royce Motor Cars unveils Spectre Semaphore, a Bespoke one-of-one commission that will make its global debut at The Quail, A Motorsports Gathering, on 16 August, during the 2024 Monterey Car ......read more

Modena, Italy – August 1, 2024 – On Friday, August 16, in the setting of the traditional and unmistakable “The Quail, A Motorsports Gathering” event in California, Maserati is preparing to unveil its newest creation to the world. Resulting from the Trident's experience on track and dedicated to those who do not wish to sacrifice extraordinary performance on the road, this new car guarantees innovative technological solutions and impressive aerodynamic performance, typical of the fastest and most exciting racing cars. The Maserati super sports car will be presented as part of one of the most anticipated and prestigious motorsports gatherings of the year, an event that brings together enthusiasts from all around the world, breathtaking models, as well as previews and exclusive auctions: Monterey Car ......read more

Dubai, UAE, 01 August 2024 – Arabian Automobiles Company (AAC), the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is pleased to announce the launch of the "Empower Your Growth" fleet campaign. Starting from August 1st to October 31st, this campaign marks the beginning of the fleet buying cycle as businesses prepare for the upcoming post-summer season. "Empower Your Growth" campaign is a three-month tactical initiative focusing on Nissan's reliable SUV lineup, including the Kicks, X-Trail, and Pathfinder, while also extending special offers on the X-Terra and Patrol. Exclusively designed for fleet businesses, AAC offers a competitive profit rate of 1.99% per annum for four years through its partner banks, ADCB and ENBD. The ......read more

The BF350 features a 60-degree, 5-liter V8 engine equipped with VTEC™ delivering high performance and optimized power   Dubai, UAE, 31 July 2024: In a monumental leap forward for marine engine technology, Al-Futtaim Honda has unveiled its first 5-litre V8 outboard engine, the BF350, specifically designed to cater to the needs of the UAE's elite boating community and passionate seafarers. The newest addition expands Honda's line-up in the UAE to 11 outboard engines, offering a comprehensive range of performance options, from 2.3 to 350 horsepower in the new V8 engine. The new launch is a testament to Honda's commitment to consistently pushing technological boundaries and providing sport, leisure and commercial boaters with more power, control, and fuel efficiency. Over the past six decades, Honda has ......read more

[Dubai, 29 July 2024] – Al Laith, a leading provider of diverse temporary project solutions in the Middle East, is proud to announce its role as the Official Temporary Infrastructure Strategic Partner in an extensive multi-year collaboration with the Saudi Motorsport Company (SMC). As part of this wide-ranging strategic partnership, Al Laith provided equipment and services for the 2024 Saudi Arabian Grand Prix. This strategic collaboration between Al Laith and SMC underscores a shared commitment to excellence, innovation, and the advancement of motorsports in the Kingdom of Saudi Arabia. SMC has a strong reputation for creating thrilling experiences and fostering motorsports growth. Al Laith brings forth the essential expertise and innovative solutions needed to ensure the success of such events, cementing a broader relationship ......read more

WTR ICON IS BORN FROM INSIGHTS FROM THE WORLD’S BEST SURFERS Friday, July 19, 2024 — Where Oakley’s DNA collides with the limitless possibilities of surfing, WTR Icon emerges – a revolutionary helmet made to enhance the future of the sport. Engineered to take on even the heaviest waves, WTR Icon helps alleviate overall sensory concerns that surfers have previously faced while riding in a helmet.  As one of the lightest surfing helmets on the market, weighing under 365 grams, WTR Icon integrates the brand’s innovative technology, along with research and design with real athlete insights to enable peak performance through protection. With WTR Icon, surfers can challenge waves of consequence around the globe with more confidence, a heightened degree of protection and an overall less inhibited ......read more

House of Q by Aston Martin opens in Burlington Arcade, London, celebrating 60 years of Goldfinger – the first James Bond film to feature the iconic DB5 Visitors to the experience will discover the subterranean world of Q Secret Champagne Bollinger bar runs from 18 July until 4 August 18 July, Gaydon, UK: The House of Q, a new pop-up experience by Aston Martin inside London’s prestigious Burlington Arcade, has been created to celebrate 60 years of Aston Martin’s long-running association with the 007 film franchise. The relationship began with the 1964 release of Goldfinger, the film which introduced James Bond to the now iconic DB5. Launched alongside V57, a special James Bond anniversary edition of Aston Martin’s luxury lifestyle magazine, the House of Q by Aston Martin is accessed through a secret ......read more

Customers can enjoy comprehensive maintenance, inspection and replacement of Nissan braking systems at lower prices this summer Abu Dhabi, 18 July 2024: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has announced reduced prices on Nissan's brakes services during the summer.  Available until August 31st 2024, this offer includes comprehensive maintenance and safety checks on brakes at competitive, reduced prices. It covers brake services on all models, including brake pad and disc rotor replacements, as well as a full braking system inspection. Al Masaood Automobiles has introduced this offer in response to valuable customer sentiment observations. With customer centricity at the heart of its operations, the company places safety as its highest priority and ......read more

Behind-the-scenes documentary series showcases the creation of Kia's first pickup truck, Tasman Series highlights more than 18,000 rounds of testing, emphasizing the vehicle's extreme durability and exceptional performance Tasman set for world premiere in H2 2024, followed by global release in H1 2025, starting with Korea and expanding to Australia and Middle East/Africa Dubai, United Arab Emirates, July 16, 2024 – Kia has released a teaser for its upcoming documentary series, ‘One More Round’, which provides an in-depth look at the rigorous development process behind the highly anticipated Tasman pickup truck. The series will showcase the extensive testing and detailed honing that the brand’s first-ever pickup model has undergone in locations including the hostile terrain of the Australian ......read more

The Alfa Romeo 33 Stradale is making its debut at the Goodwood Festival of Speed. This is the first time the custom-built car has taken part in a public international event other than in Italy. Alfa Romeo Junior will be featuring in the 100% electric version, in a special section: “Electric Avenue”. Dubai, United Arab Emirates, July 15, 2024: This year, the Goodwood Festival of Speed will feature Alfa Romeo with the debut of the Alfa Romeo 33 Stradale at a public international event other than in Italy. In addition, only a few days after its dynamic debut to the international press, the Alfa Romeo Junior will be on show in a section exclusively dedicated to electrified cars: “Electric Avenue”. Goodwood – A world-class catwalk for motoring Held for the first time in 1993 and initially focusing ......read more

New Ford Raptor T1+ is the pinnacle of Ford Performance Raptor design and capability, purpose-built to take on the Dakar Rally Advanced suspension with adjustable Fox bypass dampers ensures superior handling and durability in extreme conditions, while Coyote-based 5.0 V8 engine provides the power and torque needed for rugged terrains New truck is a collaboration between Ford Performance and M-Sport; Elite drivers Carlos Sainz Sr. and Nani Roma to pilot Raptor T1+ starting from August Dubai, United Arab Emirates, 12 July, 2024 – With its sights set on the grueling off-road Dakar Rally, Ford Performance and some of the best minds in off-road racing have designed and engineered the new Ford Raptor T1+ – the pinnace of Raptor design and capability. The truck applies learnings from this year’s Dakar ......read more

The “La Pista 500” at the Lingotto building in Turin hosted FIAT’s 125th anniversary "Smiling to the future” ceremony. Founded on July 11th 1899, FIAT is one of the longest-operating automotive brands in the world and is now set for an even brighter future. Olivier Francois, FIAT CEO, lays out FIAT’s vision for the next decade. World premieres for the Fiat 500e Giorgio Armani - the ultimate expression of Italian excellence – and the Fiat Grande Panda, the new global model which marks FIAT’s return to the Global mainstream market. Now open at the Pinacoteca Agnelli, the new Casa FIAT exhibition traces the brand’s history and its connection to the Lingotto building. The event is available on demand at the following link.  Dubai, United Arab Emirates, July 12, 2024: ......read more

The two MC20 Icona and MC20 Leggenda special series make their debut alongside a fascinating MC20 Cielo Fuoriserie and the legendary MC12 Versione Corse Modena, 8 July 2024 – From 11 to 14 July, Maserati will be there at the 2024 Goodwood Festival of Speed, with a multi-pronged tribute to the super sports car par excellence: the innovative, first-of-its-kind MC20. The Trident halo car with its unmistakable style – launched in 2020 as the first model equipped with the innovative V6 Nettuno engine – is a one-of-a-kind car that has carved out a leading role in both its eclectic versions, coupé and convertible, and is always ready to take over the stage at the biggest, most popular motorsport events in the world. One of these is the Goodwood Festival of Speed in West Sussex, southern England: every year, it ......read more

Exceptional savings and benefits for Nissan Patrol, Xterra and Altima models Abu Dhabi, UAE, 27 June 2024 – Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has launched an exclusive summer campaign on selected Nissan vehicles, available until the end of July 2024. The special offer showcases a range of Nissan's models, including the Patrol, Xterra and Altima, offering significant discounts, flexible financing options, and limited time deals. The campaign aims to provide unrivalled value and excellent customer service. With the "Finance your New Patrol 2024" programme, Nissan Patrol customers can benefit from up to 5 years of 0% Murabaha finance rate and one year of free insurance. For Xterra buyers, the monthly instalment starts as low as 1,570 AED ......read more

Dubai, UAE June 26, 2024 – The all-new 2024 Lincoln Nautilus® earned a TOP SAFETY PICK + award from the Insurance Institute for Highway Safety after passing all IIHS crashworthiness tests, its highest accolade.  To qualify for the 2024 TOP SAFETY PICK+ award, vehicles need good ratings in the small overlap front and updated side tests and an acceptable or good rating in the updated moderate overlap front test, which now emphasizes back seat safety. In addition, an acceptable or good rating in the pedestrian front crash prevention evaluation is required, and all trims must come with acceptable- or good-rated headlights.  Redesigned for 2024, the all-new Nautilus satisfies all of the IIHS testing requirements. All three trims feature good-rated headlights and a standard front crash prevention system that earns a ......read more

An opportunity to engage with the youth in capital and advocate for a healthy and active lifestyle Al Masaood Automobiles Nissan will leverage this opportunity to make sure to provide their customers with the best services wherever they are Abu Dhabi, June 25, 2024: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region has announced its sponsorship of the third edition of Abu Dhabi Summer Sports (ADSS). The event, organised by the Abu Dhabi Sports Council, is set to run for two months, from June 14 to August 23, 2024. Open to individuals of all ages and skill level, ADSS is expected to attract around 110,000 attendees. The event will provide a wide selection of individual and team sport options to encourage health and wellness for all. Al Masaood Automobiles Nissan will ......read more

The new Sonet represents Kia’s blend of modern design and innovative technology. A testament to Kia’s commitment to providing innovative vehicles that cater to the evolving customers’ needs.  Dubai, United Arab Emirates, May 24, 2024: Kia Middle East and Africa announces the arrival of the new Sonet restyled model, set to elevate the compact SUV market in the region. This launch underscores Kia’s dedication to delivering cutting-edge design, advanced technology, and exceptional performance. With its revamped exterior, the new Sonet captures attention with a redesigned radiator grille, sleek 16-inch diamond-cut alloy wheels, and striking LED headlights alongside star-map tailgate lamps. The updated rear spoiler adds a sporty flair, ensuring the Sonet’s dynamic presence on the road. Inside ......read more

Arabian Automobiles Announces Exclusive Summer Offers on 2024 Models Dubai, UAE, June 24 2024 – Renault's renowned models, the Megane, Duster, and Koleos, continue to experience heightened popularity in the UAE market. Arabian Automobiles, the flagship company of AW Rostamani Group and the exclusive dealer for Renault in Dubai, Sharjah, and the Northern Emirates, is pleased to introduce exclusive summer offers on its 2024 Renault lineup, catering to the growing demand for these vehicles. The Renault Duster, known for its affordability and robust capabilities, is now available priced from just AED 888 per month, combining practicality and performance, making it suitable for adventures. The Renault Koleos, starting at AED 1,333 per month, offers a spacious interior and advanced technology. This mid-size SUV provides a ......read more