Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Book Sales rev up at Sharjah Children's Reading Festival 2022
 
Book Sales rev up at Sharjah Children's Reading Festival 2022

Publishers from around the globe collectively opine that the SCRF platform creates incredible business opportunities for them   


Sharjah, May 20, 2022:  On the heels of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, directing the allocation of AED 2.5 million for the purchase of books from the 139 publishers attending the Sharjah Children’s Reading Festival (SCRF) this year, an interview with some of them has revealed the incredible business opportunity the festival’s platform has created for them, directly linking publishers with thousands of readers of all age groups.  

Hani Kreidieh and his wife, who run Dar Kriediah with presence in both Lebanon and the UAE, have an attractive collection at SCRF. “We publish original Arabic books as well as translations from Turkish, Finnish, Estonian, English and French. We also distribute international books. We have been welcoming a steady stream of buyers. In the morning, schoolchildren are visiting, and, in the evening, parents are bringing their children.”

DC Books, one of the most frequented bookstalls at every edition of SCRF and Sharjah International Book Fair (SIBF) is expecting a big turnout on the final weekend. According to Sanjay Jesudas, Purchase Manager of DC Books, more people will patronise the booth over the weekend when the crowds are expected to increase. Unlike its competitors, DC Books has had the advantage of selling books in Malayalam, Indian, English as well as international publications. With Keralites forming the largest chunk of the UAE population – a good many of them book lovers – the store has always had roaring sales in fiction, non-fiction, philosophy and children’s books genres. 

Sunono Publishing Ltd UK is a fairly new entrant in the publishing scene but has been at Sharjah book fairs since its launch. Feda Shtia, Founder and CEO explained, “We are a publishing house based in Scotland, UK, and chose to name it Sunono after swallow, a migratory bird as it represents well our presence as an Arabic publisher in the UK. At SCRF 2022, our interactive books for 0-5 years are the bestsellers. We started only in November 2020, so the fact that we are surviving is a good sign, and a platform like SCRF goes a long way in ensuring this”.

The Palestinian, who was born in the UAE and lived here until 2018, vouched that SIBF had always been part of her life. “So, it means a lot to me to be exhibiting here at SCRF now,” she signed off to attend to a young family with a toddler.

Dar Asala Lebanon has always had a booth at SIBF and SCRF, trying to find new markets and new clients. “We publish children’s books, mainly picture books. They are original Arab publications, and we give all our buyers the SCRF special discount of 25%, which has boosted our sales,” noted Mazen Hamdan. 



Posted by : DubaiPRNetwork.com Editorial Team
Viewed 2772 times
PR Category : Events & Exhibitions
Posted on : Friday, May 20, 2022  2:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ‘Reading makes us Complete Humans'; Award-Winning Children's...
Next Story : Young Foodies Cook up a Delicious Storm at 13th Sharjah Chi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LEAMS Education Launches Game-Changing Initiative Introducing IR4.0 and Robotics to make S... [8089-Views]
Get Ready to Swoon! As Most Awaited Party Anthem ‘CASANOVA' by Global Music Sensations YoY... [7876-Views]
Disney X Pandora: Born to Stand Out [7507-Views]
Tanishq Goes Traditional and Contemporary in Karama [5990-Views]
Ajmal Perfumes Exquisite Musk Collection – The Musk Silk Supreme [5912-Views]
Malabar Gold & Diamonds Announced Sparkling Summer Offers [4867-Views]
Introducing GRAFFABULOUS [4854-Views]
Dubai Health Authority Introduces Value-Based Healthcare for the Emirate [4551-Views]
Elevate Your Wardrobe This Eid with Travel-Chic Pieces from Revolve [3977-Views]
Malabar Group's M FIT Interior Decoration opens its new office in Dubai [3903-Views]
Damas Light the Way to a Brighter Future with New Hope Collection [3866-Views]
Majid Al Futtaim Opens its First Official CB2 Store in Dubai [3456-Views]
ESMOD Dubai 2022 Grads Step Out in Style [3456-Views]
Dubai Airports' Hajj Committee Finalises Preparations for Hajj Travellers from DXB [3337-Views]
Integrated Facilities Management Company Fabintech opens new office in Dubai [3313-Views]
Brazil to Continue Creating Opportunities with Results Achieved by Expo 2020 Participation [3079-Views]
GMG's Géant Reiterates Commitment to Single-Use Plastics Reduction in-Store [3075-Views]
Summer Saving Season is Back with Dubai Jewellery Group Dss Campaign – City of Gold Jewell... [3018-Views]
Jaguar TCS Racing Aim to Build on Positive Momentum in Marrakesh [2968-Views]
Sony Unveils New Gaming Gear Brand “INZONE,” to Maximise Performance and Ability with Upgr... [2956-Views]
Sharjah Child Friendly Office's Projects Ensure Schools meet Child-Friendly Standards, Not... [2952-Views]
Qatar brings Global Photography App, ‘Explorest,' to the Middle East [2952-Views]
Hitachi Energy and Petrofac to Collaborate in Growing Offshore Wind Market [2944-Views]
Carrefour Readies Customers For July 1 With A Wide Variety Of Reusable Bags [2886-Views]
Don't Miss Your Chance to Create Memorable F&B and Retail Experiences at Global Village's ... [2858-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories