Dubai PR Network, Online Press Release from Dubai and Middle East
 
Sports(Entertainment)
Filter PR by
  
ADQ and NBA Announce Multiyear Collaboration to Engage Fans and Youth Basketball Players in Abu Dhabi
 
ADQ and NBA Announce Multiyear Collaboration to Engage Fans and Youth Basketball Players in Abu Dhabi

- ADQ Named Presenting Partner of The NBA Abu Dhabi Games 2023 Featuring the Dallas Mavericks and Minnesota Timberwolves Playing Two Preseason Games 

on Oct. 5 and 7 at Etihad Arena on Yas Island -

- ADQ Will Support League’s Grassroots Basketball Development Programming in the UAE that Promotes a Healthy and Active Lifestyle -

ABU DHABI AND LONDON, May 23, 2023 – ADQ, an Abu Dhabi-based investment and holding company, and the National Basketball Association (NBA) today announced a multiyear collaboration to engage fans and youth basketball players in Abu Dhabi.  

The agreement makes ADQ the Presenting Partner of The NBA Abu Dhabi Games 2023, featuring the Dallas Mavericks and the Minnesota Timberwolves playing two preseason games on Thursday, Oct. 5 and Saturday, Oct. 7 at 8 p.m. GST at Etihad Arena on Yas Island in Abu Dhabi.  ADQ will also host and support the NBA’s grassroots basketball programs in the United Arab Emirates (UAE), including as part of the league’s existing collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).  

The collaboration will see ADQ support a variety of NBA fan engagement, youth development and social impact initiatives to develop the next generation of fans and players in the UAE and promote a healthy and active lifestyle, including the Jr. NBA Abu Dhabi League, NBA FIT clinics, NBA Cares events, and NBA youth basketball development camps over the summer.

Anas Albarguthi, Chief Operating Officer at ADQ, commented: “Through this groundbreaking collaboration, ADQ will contribute to the increasing prominence of the sport and bolster the Emirate’s profile as an attractive destination, while encouraging healthier lifestyles. Our track record in partnering with leading organizations to promote physical activity both on a professional and an amateur level has served to prove that sports yield tangible benefits for local communities.”

“Engaging with local communities and growing basketball at the grassroots level are cornerstones of our broader efforts to use the game to inspire and connect people in the Middle East and globally, and our collaboration with ADQ will help us teach the game and its values to the next generation of fans and players,” said NBA Europe and Middle East Managing Director Ralph Rivera.  

The NBA Abu Dhabi Games 2023 Presented by ADQ will air live in the UAE and across the Middle East and North Africa on beIN SPORTS, The Sports Channel and NBA League Pass, and reach fans in more than 200 countries and territories on television, digital media and social media.  NBA games have aired in the UAE since the 1987-88 season.  

The NBA Abu Dhabi Games 2023 Presented by ADQ are part of a multiyear collaboration between the NBA and DCT Abu Dhabi.  Last year the Atlanta Hawks and the Milwaukee Bucks played the league’s first games in Abu Dhabi and the Arabian Gulf.

Tickets for The NBA Abu Dhabi Games 2023 Presented by ADQ will go on sale at a later date.  Fans can register their interest in receiving more information, including exclusive ticket presale, special ticket packages offering premium access, VIP experiences, hospitality and local hotel accommodations, by visiting NBA.com/AbuDhabi.  

Fans can follow the NBA on Instagram, Snapchat and Twitter (@NBAArabic) for the latest updates, news and content in Arabic.  NBA fans in the UAE and across the Middle East can shop online at NBAStoreME.com and at the NBA Store at Yas Mall in Abu Dhabi for the widest selection of authentic NBA products ever available in the region.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 9000 times
PR Category : Entertainment
Posted on : Tuesday, May 23, 2023  12:36:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Almeida Cements Final Giro D'Italia Podium
Next Story : “Hamdan Sports Complex” achieves Outstanding Development and...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Make Beauty Fun: Embrace Your Unique Charm and Creativity [9524-Views]
Dubai Sports Council & International Cricket Council discuss ways of boosting Common Coope... [4850-Views]
Own Your Magic! Elevate the Every Day to Magic with Spring/Summer Make-up by Catrice [4797-Views]
Akillis Rendez-Vous Campaign Featuring Capture Collection [4264-Views]
King of the Table 8” Arm-wrestling Legends John Brzenk and Alexey Voyevoda Collide for a J... [4067-Views]
Danah Bay Introduces First-ever Breakwater Villas and Exclusive Landside Villas in Ras Al ... [3973-Views]
Xiaomi Announces Global launch of Xiaomi 13T Series [3948-Views]
Emirates Engages Experienced Captains to Fly the Airline's Future Fleet [3825-Views]
Nirvikar Films Unveils a Gripping Tale of Intrigue in "Aakhri Sach" - A Blockbus... [3735-Views]
Dubai Health Authority Employees Receive Expo 2020 Dubai Medal [3620-Views]
World Investment Forum to Incentivize Global Investment in Sustainable Development [3542-Views]
India's Kaizen AI Set to Change the US$1.36 Trillion GCC Real Estate Projects Market with ... [3493-Views]
Nord Anglia International School Abu Dhabi Sets New Standards in Premium Education with In... [3350-Views]
Unveiling Phantasie, the new Weekend Max Mara Signature Collection in collaboration with A... [3255-Views]
Santoni's SS24 Women's Collection Modern Femininity with Timeless Craftsmanship and Elega... [3169-Views]
New Acer Nitro V 15 Laptop Makes Gaming More Accessible [3042-Views]
The H Dubai Commemorates World Tourism Day with an Enlightening Panel Discussion on Inclus... [3038-Views]
International Luxury Group Makes a Mark at the 42nd Hong Kong Watch & Clock Fair [3038-Views]
Mohammed Bin Rashid Library Organises ‘Introduction to Theatre Arts' Workshop [2960-Views]
UAE-France Energy Days: Edition 7 Brings Energy Industry Leaders Together for Collaborativ... [2907-Views]
Jaeger-Lecoultre Introduces Three New High Jewellery Timepieces to Its Calibre 101 Collect... [2899-Views]
More than 60 Leading International Universities to attend Raffles International School's F... [2767-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 22 September 2023 [2722-Views]
The Military Committee Organizing Dubai Airshow 2023 continues Preparations for an Excepti... [2587-Views]
Adnoc Distribution Board Approves $350 Million (Aed1.285 Billion) Interim Cash Dividend fo... [2550-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories