Search DubaiPRNetwork.com

Dubai and UAE
Home >> Entertainment

TikTok Launches “Mousalsal” Style Series to Highlight How Brands Can Drive Results During Ramadan

TikTok Launches “Mousalsal” Style Series to Highlight How Brands Can Drive Results During Ramadan

Wednesday, March 15, 2023/ Editor -  

Share

Home >> Entertainment
Dubai, United Arab Emirates, March 15, 2023 – TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes, akin to the TV shows that are so popular during Ramadan.
 
Connected through one storyline, the mini-series called “ÃÑÞÇã ÈíäÍßì ÝíåÇ” which translates in English to “Numbers Worth Remembering” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations over the course of the six episodes. 
 
Each episode was developed to focus on key verticals including automotive, online retail, consumer goods, food and beverage, beauty and luxury.  
 
Key figures and insights highlighted in the series include:
• 80% of people develop a positive opinion about car advertisements on TikTok, based on research by Walnut Unlimited.
• 72% of users on TikTok look for product reviews and unboxings, based on data from IPSOS.
• Last year, Ramadan recipes on TikTok received 564 million views in MENA, based on internal data.
• 57% of TikTok users get inspired by content creators to try new household products during Ramadan, based on findings from IPSOS.
• 67% of users discover and find inspiration for luxury products on TikTok, based on research by Redseer.
 
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM - MENA at TikTok, said: “This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. By following the principle of “show, don’t tell,” we are making data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”

Previous in Entertainment

Next in Entertainment


Home >> Entertainment Section

Latest Press Release

Goodbye to the Grrr-Eight One: Jeep® Brand Announces 2024 Wrangler Rubicon 392 F ...

Turkish Airlines closes 2023, carrying 83.4 million passengers with a 23.5% incr ...

South Indian Cinema Megastars Rana Daggubati, Rockstar DSP Akul Balaji, Vijay Ra ...

Heritance Aarah Maldives: Your Summer Culinary Getaway

Majid Al Futtaim Shopping Malls appoints Memac Ogilvy as lead creative agency ac ...

Swiss International School Dubai students get seven-star work experience at Burj ...

Victory for Pascal Wehrlein after last Lap Heartbreak for Rowland

Mansour bin Mohammed congratulates Hamdan bin Mohammed on the Qatar-UAE Super Sh ...

Ideal Standard celebrates triple success for new collections at iF Design Awards ...

Mattar Al Tayer congratulates Shabab Al Ahli Club on winning the Qatar-UAE Super ...

Kylian mbappé launches the big bang e uefa euro 2024tm official watch in Geneva.

Hirschi climbs podium at Amstel Gold Race

Oliver rowland wins misano e-prix opener after antonio felix da costa disqualifi ...

RTA lifts 5.9 million passengers during Eid Al Fitr holiday 1445 H/2024

UAE Participates in 2024 Spring Meetings of IMF and WBG

The Tortue Watch: A Perpetually Reinvented Timepiece

Tag Heuer Monaco Split-Seconds Chronograph: Watches & Wonders 2024

Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini De ...

Sivakov takes final stage of Giro D'Abruzzo

Abt Joins Forces With Lola And Yamaha For Formula E's Ground-Breaking Gen3 Evo E ...