Dubai PR Network, Online Press Release from Dubai and Middle East
 
Agriculture(Others)
Filter PR by
  
UAE's the Storey Group Launches One Billion Trees Initiative
 
UAE's the Storey Group Launches One Billion Trees Initiative
• Carbon capture of 250 billion kilograms targeted over next decade of one billion trees planting
• Teams with world’s first blockchain enabled digital tree planting platform in decarbonisation drive
• Initiative encourages personal and corporate participation
 
Dubai, UAE – Sunday 24th January, 2021: The UAE’s The Storey Group (TSG) has launched an ambitious initiative to encourage the Emirates’ residents and corporates to come together to help plant one billion trees globally by 2026 in a transformational project designed to help offset the country’s carbon emissions.
After almost two years of intense research and development, TSG has teamed up with EcoMatcher, a certified social enterprise and the world's first blockchain-enabled digital tree-planting platform, to launch the One Billion Trees Initiative (OBTI), which is aimed at capturing 250 billion kgs of carbon within a decade of planting the full tree complement.
 
'The world produces 51 billion tonnes of greenhouse gases every year. Decarbonisation is now the biggest challenge facing humanity. To reach zero, we need innovation, collaboration, and action. By helping to plant one billion trees by 2026 the UAE can play our part,” said Karen Storey, OBTI Founder & Project Director.
 
OBTI enables people to buy or gift trees, with each tree delivering an annual carbon sequestration of 25 kgs, or plant and name a forest of 1,000 trees or more. Trees will be planted around the world with locations in nine countries - Guatemala, Peru, Uganda, the UAE, India, Nepal, Thailand, Indonesia and The Philippines - with more to follow via a target of 20 NGO tree-planting partners by the end of this year.  
 
Via the EcoMatcher App, tree ‘owners’ can track every tree’s performance from their phones through ID geolocation, learn each tree’s story - its species, plant date, farmer and more, and even engage with each tree while tracking its carbon impact with easy-to-use dashboards.
 
“This offers up new and tangibly effective sustainability opportunities for individuals and brands to engage employees, customers and suppliers with a host of integrated digital marketing tools,” explained Storey. “Brands can now fully integrate transparent tree-planting into their business and brand sustainability story on their road to carbon zero.” 
 
OBTI has also teamed up with the UAE-based advisory and sustainability experts Mātiti Group and Mātiti Green to engage, connect and partner local and regional companies. 
 
“OBTI is a remarkable initiative and a purpose-driven cause. With Mātiti’s mission of being a negative carbon footprint company, Mātiti Group are committed to walking the talk together with OBTI in delivering the one billion trees to the world, and setting the right example for change,” added Charul C Jaitly, OBTI Advisory Board Member and CEO Mātiti Green.
 
“Talks are advanced with NGOs and corporates in the UAE to plant trees and mangroves in the Emirates and ensure their sustainability. We will soon announce amazing planting projects rights here in the UAE,” added Storey.


Posted by : Dubai PR Network Editorial Team
Viewed 5264 times
PR Category : Others
Posted on : Sunday, January 24, 2021  3:16:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Next Story : Environment Agency – Abu Dhabi and ENGIE Use Drone Technolog...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Discover FILORGA's High Protection Suncare Solution [4129-Views]
The SPA at Palazzo Versace Dubai Launches Two Unique Facials in Collaboration with BABOR [3764-Views]
Tonda: Watches to Celebrate Every Woman's Wrist* [3518-Views]
Experience Spring Scents with BALMESSENCE [3218-Views]
Celebrity Makeup Artist Hindash Reveals Hindash Cosmetics [3075-Views]
Tanagra Celebrates Its 40th Anniversary Across The Middle East [2763-Views]
Sony Launches FX3 Full-Frame Camera with Cinematic Look and Enhanced Operability for Creat... [2718-Views]
Dubai Health Authority holds Virtual Forum to Mark UAE Innovates 2021 [2669-Views]
HONOR Watch ES: The Wellness Advisor [2554-Views]
International Women's Day Make-up Picks from CATRICE Cosmetics [2415-Views]
Tide and Ariel to Donate a Million Antivirus Washes to Frontliners in Hospitals Across Sau... [2382-Views]
The Power of Choice: Potent New Defender V8 and Exclusive Special Editions Join the Range [2362-Views]
EEG hosts the Can Collection Day - 1500 Kgs of Aluminium Cans was recycled [2300-Views]
Don't Forget Your Mask, Even if You're Vaccinated, Says SEHA [2247-Views]
5 Bag Trends to take over 2021 - Steve Madden [2181-Views]
Night Fever: Jaguar Racing Ready for Season Seven of Formula E Under the Lights in Saudi A... [2157-Views]
Splash Launches Sustainable Basic Collection for Everyday Look [2120-Views]
Emirates Restarts Flights to Newark via Athens [2042-Views]
Jaguar Racing Welcomes Micro Focus as Official Technical Partner to Accelerate Performance... [2025-Views]
COVID-19 Cash Burn Continues -Urgent Preparations for Restart- [1956-Views]
COVID-19 Has Changed the It Spending Priorities for Airports and Airlines in 2020 [1841-Views]
Kia Showcases New Defense Vehicle Technologies at IDEX 2021 Defense Exhibition [1829-Views]
Procter & Gamble Re-affirms Commitment to Gender Equality at the #WeSeeEqual Summit [1792-Views]
Etisalat's Board of Directors Proposes a Record Total Dividend Per Share for the Year 2020... [1775-Views]
Sheraa Develops New Formula for Building Startups with the Launch of Sharjah Startup Studi... [1738-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories